E-commerce refers to conducting business transactions electronically over the internet. It allows businesses to sell products globally and provides opportunities for international investment. Customers benefit from the convenience of online shopping by easily finding products and making purchases from home. E-commerce originated from electronic data interchange standards developed in the late 1940s to exchange business documents like orders and invoices. It has grown rapidly in recent years due to the pandemic, increasing convenience for customers while also presenting new risks. Social media platforms like TikTok are utilizing e-commerce functions to tap into the growing retail social commerce market.

1. Introduction
The term “e-commerce” refers to the process of taking online orders, processing
financial transactions, communicating between business, advertising buying/selling of
products or services (Laudon and Traver, 2013). Moreover, business through e-
commerce provides attractive opportunities to investors to do business globally in today’s
international market (Nawaz Ahmad, 2017). E-commerce is one of the best ways to sell
any product worldwide, it is also a way to transact electronically on the internet.
E-commerce is also known as electronic commerce or internet commerce. These
services provided online over the internet network. Transaction of money, funds, and data
are also considered as E-commerce. These business transactions can be done in four
ways: Business to Business, Business to Customer, Customer to Customer, Customer to
Business.
According to Guevarra, 2018, the quick and easy access made e-commerce the
preferred way of doing business today. Compared to physical stores, an extensive
product database can easily be sifted through by customers without the need to leave the
house. With massive amounts of information available including options, competitive
prices, and testimonials from other buyer’s customers who shop online have virtually
everything they need to make a buying decision. They can even make the purchase right
away if they want to. Businesses also benefit from taking their products online. Both large
and small organizations can use e-commerce to increase exposure, reaching even
international audiences through the web and search engines.

2. Similarly, with Gregersen and Zwass, 2016, E-commerce originated in a standard
for the exchange of business documents, such as orders or invoices, between suppliers
and their business customers. Those origins date to the 1948–49 Berlin blockade and
airlift with a system of ordering goods primarily via telex. Various industries elaborated
upon that system in the ensuing decades before the first general standard was published
in 1975. The resulting computer-to-computer electronic data interchange (EDI) standard
is flexible enough to handle most simple electronic business transactions.
These past years, because of pandemic the purchase and sale of products and
services through the internet have grown rapidly. The growth of e-commerce (as we more
commonly known) it becomes increasingly convenient for customers, also present new
risk areas for both of them (Cybervadis). Student also very obsessive in using e-
commerce like, shopping online, payout online, pay bills and bank transfer online.
Furthermore, e-commerce has lots of examples, one this is tiktok, this app is a
place where businesses can sell stuff to TikTok users. That's because it has rapidly
developed an e-commerce capability that taps into the growing popularity of retail social
commerce, which is projected to be an $80 billion market in the United States by 2025,
according to eMarketer.