Statista is a data aggregator that collects statistics from over 18,000 sources and adds 500 new statistics daily. It offers a variety of statistics, forecasts, market analyses, dossiers, and infographics on topics across many disciplines. Users can search, filter, download, and interact with the data in different formats like charts, tables, PDFs and PowerPoint presentations. Industry reports provide detailed market data and forecasts for various industries based on NAICS codes.

1. Introduction to Statista
This work byValerie LangWaldin, J.D., M.L.S., Associate Professor,
Library, HudsonValley Community College is licensed under a Creative
CommonsAttribution 4.0 International License.

2. One way to
approach
Statista –
straight term
search
Facts Facts about Statista:
• HVCC subscription:
unlimited clicks &
campus users, should
not hit a pay wall
• K-12 – Ivy League
• “Data aggregator”: (not
primary researchers)
• 18,000 different sources
aggregated in 3 ways:
• Purchased data sets from
market research firms,
through surveys, reports and
studies
• Data partnerships
• Open source data such as
government stats, quarterly
reports, census docs., white
papers

3. Check that United States is
the preferred location focus
(unless you wish to focus on
foreign countries).
Search areas
with identifying
icons
distinguish
different types
of info.

4. Statistics
Millions –
500 added daily
Let’s scroll
down.

13. Want your
results to
have a
different
look?

14. Change the chart style to a
bar graph.

15. …or,
raw
number
charts

16. “Interactive statistics”
You can edit search
results to suit your
research needs.
For example, if you are
illustrating the large
spike in internet usage
from individuals ages
12-17 as compared to
ages 18-24, simply click
on the age groups you
wish to eliminate (see
arrows).

17. Download the chart
as a high resolution
picture file.

18. Download the
chart as a PDF
document.

19. Download and
interact with the
chart as an Excel
sheet or
PowerPoint
presentation.
XLS gives the raw
data so you can
create your own
charts.
PPT (time saver!)
• Full republication
rights
• 6 different formats
• Copy and paste or
click and drag slides
into your own
template.
• Graphs are editable
and interactive.

20. Excel
example

21. Each Statista PowerPoint (PPT) presentation
offers 6 different graphs types with the same
data for use depending on your graph
preference.
Download or open the PPT and edit as needed.
It is permissible to delete the Statista logo
and/or modify PPT, per licensing agreement.

22. Let’s now have a look at Statista
forecasts
(about 20,000 April 2017).
Statista focuses on revenue
trends for up to 400 industries up
to 2020.

24. Market analytics include
worldwide market
forecasts, trends,
indicators and top players.
Let’s
scroll
down.

26. Statista studies
20,000 (April 2017)
Time efficient way for
students to access reliable
information

28. Dossiers
3,000+
• Crash course
on a topic
• 30-70 most
relevant
statistics on a
topic
• “Greatest Hits”
album

29. Can be
downloaded as a
PDF or
PowerPoint.

30. Other
related
studies and
dossiers…
The idea is
to spend less
time looking
for material
and more
time
analyzing it!

31. Topics
80,000
Multidisciplinary
Overview
Dossiers
Fast facts
Related topics
“One stop”

32. Related
Infographics

34. Another approach to
finding information
through Statista …

35. Statista infographics!

36. Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND
3.0, may be used and displayed without charge by all commercial and non-commercial websites.
Use is, however, only permitted with proper attribution to Statista.
When publishing one of these graphics, please include a backlink to the respective infographic URL.
Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology",
updated daily and featuring the latest statistics from the media, internet, telecommunications
and consumer electronics industries; and "Economy and Society" which current data from the
United States and around the world relating to economic and political issues as well as sports
and entertainment.
Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day,
please contact Robin Hüdepohl
(robin.huedepohl@statista.com).

37. To locate industry
reports
Industries >>>
Industry reports

38. Aligned with
NAICS Code
(North American
Industry
Classification
System)
42 industry
reports

39. • Statista’s first leap into
primary research
• Market data for 50
digital economies
worldwide
• Revenue and user
forecasts until
2020
• Interactive graphs