This document provides an overview of building an effective sales compensation framework. It discusses why companies use sales incentive plans and reviews key considerations for plan design like pay mix, eligibility, and alignment with sales strategy. The presentation emphasizes the importance of evaluating plans regularly using metrics like incentive costs and market competitiveness. It also stresses communicating plans clearly to ensure the desired sales behaviors are motivated.
Presenting this set of slides with name - Sales Strategy Powerpoint Presentation Slides. Keep your audience glued to their seats with professionally designed PPT slides. This deck comprises of total of twenty six slides. It has PPT templates with creative visuals and well researched content. Not just this, our PowerPoint professionals have crafted this deck with appropriate diagrams, layouts, icons, graphs, charts and more. This content ready presentation deck is fully editable. Just click the DOWNLOAD button below. Change the colour, text and font size. You can also modify the content as per your need. Get access to this well crafted complete deck presentation and leave your audience stunned.
Basics of Digital Marketing. What it is, what is inside, etc. Also a glace of workshop on Digital Marketing (How & what to be done). It is found out that we are almost at the edge of Digital world and as a professional we are expected to know not only the basics but also the interior of it. this PPT is the first step to this world with all the preliminary info in it.
Revenue Ops: Our Proven Framework for Massive PipelineSales Hacker
What you'll learn:
- A proven framework to align & organize your revenue teams (sales, marketing & customer success)
- The “Ins & Outs” of Leandata’s & Outreach’s revenue operations
Download the PDF: https://www.demandmetric.com/content/seo-technology-overview
SEO is no longer just about search.
In fact, SEO, which in its early days focused primarily on keywords
(finding, optimizing, ranking), is now a baseline factor of a broader Internet
Marketing strategy across the Enterprise.
This new SEO-driven market segment that has been called Web
Presence Management (WPM) is based on the reality that keywords no
longer drive search results, but rather optimized content does.
As the SEO market matures, quality measures, such as reputation, trust,
content relevance and author authority, are replacing the old quantity
metrics, such as keyword rankings and link volume.
Advanced SEO solutions now weigh campaign performance metrics
(based on brand building, site traffic and conversion) more heavily than
keyword rankings.
This reality is based on changes in the way customers search, the
increasingly integrated omni-channel marketing environment and,
most notably, changes to Google’s Search Engine Results Page (SERP)
algorithms that favor page content freshness, density and content-rich
media over standard keyword search.
All of this means that Modern Marketing Organizations (MMOs) must
re-evaluate their SEO strategies, processes and campaigns.
In this report we will examine the state of the market, share results from the
SEO Benchmark Study, evaluate the strengths and weaknesses of 15 top
SEO solutions in our vendor landscape to help organizations choose the
best solution for them, highlight the current trends in SEO that will have an
impact on Enterprise SEO initiatives and provide some recommendations
for the way forward as SEO is redefined right before our eyes.
Demand Metric defines Search Engine Optimization Platforms
as those frameworks, tools and technologies that use searchrelated
functionally to secure high visibility and web presence
for brands, products, services and companies through the use
and management of elements, such as keywords, links, content
relevance and social signals tracking.
Presenting this set of slides with name - Sales Strategy Powerpoint Presentation Slides. Keep your audience glued to their seats with professionally designed PPT slides. This deck comprises of total of twenty six slides. It has PPT templates with creative visuals and well researched content. Not just this, our PowerPoint professionals have crafted this deck with appropriate diagrams, layouts, icons, graphs, charts and more. This content ready presentation deck is fully editable. Just click the DOWNLOAD button below. Change the colour, text and font size. You can also modify the content as per your need. Get access to this well crafted complete deck presentation and leave your audience stunned.
Basics of Digital Marketing. What it is, what is inside, etc. Also a glace of workshop on Digital Marketing (How & what to be done). It is found out that we are almost at the edge of Digital world and as a professional we are expected to know not only the basics but also the interior of it. this PPT is the first step to this world with all the preliminary info in it.
Revenue Ops: Our Proven Framework for Massive PipelineSales Hacker
What you'll learn:
- A proven framework to align & organize your revenue teams (sales, marketing & customer success)
- The “Ins & Outs” of Leandata’s & Outreach’s revenue operations
Download the PDF: https://www.demandmetric.com/content/seo-technology-overview
SEO is no longer just about search.
In fact, SEO, which in its early days focused primarily on keywords
(finding, optimizing, ranking), is now a baseline factor of a broader Internet
Marketing strategy across the Enterprise.
This new SEO-driven market segment that has been called Web
Presence Management (WPM) is based on the reality that keywords no
longer drive search results, but rather optimized content does.
As the SEO market matures, quality measures, such as reputation, trust,
content relevance and author authority, are replacing the old quantity
metrics, such as keyword rankings and link volume.
Advanced SEO solutions now weigh campaign performance metrics
(based on brand building, site traffic and conversion) more heavily than
keyword rankings.
This reality is based on changes in the way customers search, the
increasingly integrated omni-channel marketing environment and,
most notably, changes to Google’s Search Engine Results Page (SERP)
algorithms that favor page content freshness, density and content-rich
media over standard keyword search.
All of this means that Modern Marketing Organizations (MMOs) must
re-evaluate their SEO strategies, processes and campaigns.
In this report we will examine the state of the market, share results from the
SEO Benchmark Study, evaluate the strengths and weaknesses of 15 top
SEO solutions in our vendor landscape to help organizations choose the
best solution for them, highlight the current trends in SEO that will have an
impact on Enterprise SEO initiatives and provide some recommendations
for the way forward as SEO is redefined right before our eyes.
Demand Metric defines Search Engine Optimization Platforms
as those frameworks, tools and technologies that use searchrelated
functionally to secure high visibility and web presence
for brands, products, services and companies through the use
and management of elements, such as keywords, links, content
relevance and social signals tracking.
The Roles of Analytics in Digital MarketingT.S. Lim
Presentation at the 4th Indonesian Statistical Analysis Conference (ISAC) 2018, held on Thursday, November 8, 2018 at the Parahyangan Catholic University Graduate School.
Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Contact me If you need any help. prebo@prebo.co.za
Digital Marketing Strategy Implementation And Practice PowerPoint Presentatio...SlideTeam
Looking to implement successful digital marketing strategy? Our content-ready digital marketing strategy implementation and practice PowerPoint presentation can help you to structure your plan. It can be presented by marketing managers to the marketing heads. This online promotion plan PPT presentation comprises of 63 slides including SEO fundamentals, SEM, SEO opportunities, search engine rankings, website performance review, monthly traffic source overview, organic visits and backlinks, new customer by source, web traffic insights, website promotion plan, lead generation activities, promotion growth strategy, reach by channels, social media dashboard, metrics, paid search analytics, organic search traffic, organic vs paid search traffic, sales performance reporting, email promotion, performance, campaign report, sales by region, roadmap etc. The company internet marketing PowerPoint templates are apt to present various topics such as website promotion strategies, online business method, digital advertising solutions, digital business strategy, digital advertising approach, search engine optimization, SEM, e-commerce, social media optimization, marketing automation, and multi-channel promotion. Download this digital marketing strategy implementation and practice PPT slides to create a remarkable presentation. Being of assistance is the default condition of our Digital Marketing Strategy Implementation And Practice Powerpoint Presentation Slides. They are happy to give all the help.
Media Planning Process / Workflow
Deliverables for Client
Media Buying Types
Digital Targeting Types
Digital Ad Types
Digital Creative Specifications
Staying Current / Industry Shifts
Keyword Planner is a free AdWords tool for new or experienced advertisers that’s like a workshop for building new Search Network campaigns or expanding existing ones. You can search for keyword and ad group ideas, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together. Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.
When people refer to digital marketing, they usually refer to anything online. Although technically correct, there isn’t only one side to digital marketing, there are many different parts. Digital advertising is one of those parts. Also, digital advertising isn’t only one thing, either – there are a few different types of digital advertising.
The Roles of Analytics in Digital MarketingT.S. Lim
Presentation at the 4th Indonesian Statistical Analysis Conference (ISAC) 2018, held on Thursday, November 8, 2018 at the Parahyangan Catholic University Graduate School.
Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Contact me If you need any help. prebo@prebo.co.za
Digital Marketing Strategy Implementation And Practice PowerPoint Presentatio...SlideTeam
Looking to implement successful digital marketing strategy? Our content-ready digital marketing strategy implementation and practice PowerPoint presentation can help you to structure your plan. It can be presented by marketing managers to the marketing heads. This online promotion plan PPT presentation comprises of 63 slides including SEO fundamentals, SEM, SEO opportunities, search engine rankings, website performance review, monthly traffic source overview, organic visits and backlinks, new customer by source, web traffic insights, website promotion plan, lead generation activities, promotion growth strategy, reach by channels, social media dashboard, metrics, paid search analytics, organic search traffic, organic vs paid search traffic, sales performance reporting, email promotion, performance, campaign report, sales by region, roadmap etc. The company internet marketing PowerPoint templates are apt to present various topics such as website promotion strategies, online business method, digital advertising solutions, digital business strategy, digital advertising approach, search engine optimization, SEM, e-commerce, social media optimization, marketing automation, and multi-channel promotion. Download this digital marketing strategy implementation and practice PPT slides to create a remarkable presentation. Being of assistance is the default condition of our Digital Marketing Strategy Implementation And Practice Powerpoint Presentation Slides. They are happy to give all the help.
Media Planning Process / Workflow
Deliverables for Client
Media Buying Types
Digital Targeting Types
Digital Ad Types
Digital Creative Specifications
Staying Current / Industry Shifts
Keyword Planner is a free AdWords tool for new or experienced advertisers that’s like a workshop for building new Search Network campaigns or expanding existing ones. You can search for keyword and ad group ideas, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together. Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.
When people refer to digital marketing, they usually refer to anything online. Although technically correct, there isn’t only one side to digital marketing, there are many different parts. Digital advertising is one of those parts. Also, digital advertising isn’t only one thing, either – there are a few different types of digital advertising.
"Marketing Analytics - Definitive Guide to Marketing Metrics via Marketo
This guide will help you:
• What are the most important marketing metrics for me to use?
• How can I measure my various marketing programs’ impact on revenue and profit?
• How can I best communicate marketing results with my executive team and board?
• Which personnel, procedural, and cultural changes need to occur within my organization so I can implement marketing measurement?
• And many more…
The bottom line of any business is the top line: revenue and faster growth!"
Leeds Digital Festival: How to justify your marketing spend to your bossXpand Marketing
Research shows that many marketing managers and executives are frustrated with the constant budget restraints and pushback that they face when trying to plan their company's marketing.
Is this you? If so, we’re here to tell you that it doesn't have to be this way.
In this webinar, Danni and Fran will discuss the common concerns and priorities of bosses or upper management when it comes to marketing spend.
We'll also share some proven strategies for aligning marketing objectives with the overall business strategy, proving the ROI of your marketing efforts, and building strong relationships with your boss and stakeholders.
By the end of this webinar, you'll have the tools and knowledge you need to justify your marketing budget and get the resources you need to succeed.
For an updated version of this presentation: https://www.slideshare.net/clearaction/best-practices-in-marketing-operations-127189812
An overview of how to most effectively utilize marketing operations to meet your company's goals.
See https://ClearAction.com
Our Sales Enablement Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a sales enablement plan that increases your win-rate, deal-size and % reps attaining quota.
IDC provides an overview of the key issues in sales enablement and sales productivity. While sales enablement is a key cornerstone of sales productivity in this challenging economy, IDC finds that most organizations still do not understand the basics of sales enablement or the operational issues that deliver good sales enablement.
Megan Heuer - #FlipMyFunnel Roadshow - "It's About the Customer: Account-Base...#FlipMyFunnel
Megan Heuer, Vice President and Group Director at SiriusDecisions presented "It's About the Customer: Account-Based Marketing and The New B-to-B Alignment Imperative" at #FlipMyFunnel Boston and Chicago.
A members-only event, SoCal BMA’s “The Business Growth Drivers” conference was held on July 28, 2016 in Culver City, CA. The session presentation, “Journey to Stronger Sales & Marketing Integration: Client Centric Program Development” was delivered by Sarah Johnson, AVP, Wealth Management Client Segment Marketing at American Funds, a Capital Group company.
Why You Need to Speak the Language of Marketing PerformanceOrigami Logic
In this presentation we define key terms like “data”, “measure”, “metric,” and “KPI”, and explain why best-in-class marketers are better at knowing what metrics matter.
See how a LeadLife customer successfully implemented a lead scoring and nurturing system within their organization that increased their qualified leads by 78% and decreased their buy cycle time from months to weeks.
By viewing this online presentation, you will also see how they :improved their overall conversation rates by 1.5-3x; increased the quality of leads going to Sales; expanded their transaction size and increased marketing ROI
If you would like to automate lead scoring and nurturing, improve quality of leads passed to sales, or gain visibility into your leads, this presentation is for you!
Building An Effective Sales Compensation Framework
1. Building An Effective Sales Compensation Framewok CIPD – London May 7 th, 2010 Paola Gheis 1
2. CIPD Sales Compensation May 7, 2010 Paola Gheis 2 Content The Sales Management System Why using Sales Incentive Plans (SIP) SIP Eligibility and roles’ review within the sales strategy Sales Comp Design Fundamentals Some SIP design fundamental and criteria for choosing them How to Ensure SIP Alignment to Sales Strategy Over Time SIP stakeholders SIP learning process SIP Evaluation How to build the tool kit for a SIP review with sales leaders SIP assessment: some critical questions The Communication Process Some critical aspects A recommended model Bibliography
3. The Sales Management System Why using Sales Incentive Plans (SIP) SIP Eligibility and roles’ review within the sales strategy CIPD Sales Compensation May 7 Paola Gheis 3
26. Sales Comp Design Fundamentals Some SIP design fundamental and criteria for choosing them CIPD Sales Compensation May 7 Paola Gheis 8
27. CIPD Sales Compensation May 7, 2010 Paola Gheis 9 Sales Compensation DesignDesign Fundamentals Upside Pay Incentive Program Target Incentive Upside Target Incentive Pay Mix Total Target Cash Base
28. CIPD Sales Compensation May 7, 2010 Paola Gheis 10 Pay Mix and Upside Extent of Upside Potential Target 80 50 20 Upside Earnings 100% Target 10 10 Target Compensation 25 40 Base 90 75 60 0% Low High
29. CIPD Sales Compensation May 7, 2010 Paola Gheis 11 Sales Incentive Plan Pay Mix and Upside Criteria Less Aggressive Pay Mix/Upside More Aggressive Added Value Sales Focus Price Many Co. Employees Customer Contact Sales Person Only Many Reasons Buy Decision Seller Driven Weak Line of sight Strong Non-Predictable resultsForecast Ability Predictable Results Emerging Market Mature Country/Region Level of measure Individual Companies may determine a streamlined choice of plan variations for: Choice of simplicity of plan administration and communication, easiness to manage compensation in case of mobility across roles, affordability, etc.
30. How to Ensure SIP Alignment to Sales Strategy Over Time SIP stakeholders SIP learning process CIPD Sales Compensation May 7 Paola Gheis 12
31. 13 Compensation Plans are Dynamic Programs Because the drivers (market forces, company strategy, etc.) are constantly shifting, job definitions evolve. As job definitions change, the compensation plan must also change to support the new selling roles. Objectives and Strategies Compensation Implications Job Definition Change Drivers Customer Responsibility Market Forces Measures Marketing Priorities Weights Sales Strategy Competition Leverage Product/ Service Mix New Products Funding Product Responsibility Process Responsibility Customer Coverage Requirements Measurement and Tracking Technological Change CIPD Sales Compensation May 7, 2010 Paola Gheis
32. CIPD Sales Compensation May 7, 2010 Paola Gheis 14 SIP Stakeholders Drive sales performance Provide plan feedback Manage processes to translate sales outcomes into incentive payout Drive sales priorities, coach sales, ensure SIP understanding within team Provide leadership on sales strategy, approve performance metrics and SIP design Consult on SIP affordability Drive target setting process Drive pay competitiveness and consistency with company pay philosophy
33. CIPD Sales Compensation May 7, 2010 Paola Gheis 15 Sales Incentive Plan Learning Process Process Start
34. SIP Evaluation How to build the tool kit for a SIP review with sales leaders SIP assessment: some critical questions CIPD Sales Compensation May 7 Paola Gheis 16
35. CIPD Sales Compensation May 7, 2010 Paola Gheis 17 Building a Tool Kit to Evaluate & Review SIP with Sales Leaders Key question Data Source
36. Is SIP Driving the Desired Behavior? Periodic interviews and surveys in the field needed to support the assessment: Define relevant population segment depending on organization size and model: GMs District Mgr (first line sales mgrs) Field Sales Employees Etc. Design questions for managers around sales priorities and assess SIP is not driving disruptive behaviors: Is the sales force spending time on pushing product X (performance data analysis also provides insights to this question) Is SIP ensuring the necessary collaboration among your sales reps Etc. Ask Sales Employees if: They understand the plan Is SIP supporting the objective of the job and if not why Etc. CIPD Sales Compensation May 7, 2010 Paola Gheis 18
39. Is 10% weight relevant enough to focus sales to Product Z or are sales employees shopping the plan?
40. How is the quota set for Product YCIPD Sales Compensation May 7, 2010 Paola Gheis 19
41. Is SIP Attractive (or too attractive) Relative to Competition? Salary surveys provide compensation data on base, target and actual cash Helpful to set compensation levels by role and to design certain element of the plan mechanics (e.g. pay mix) Sales practices surveys is another source to enhance intelligence on plan design Networking with comp colleagues and setting up benchmarking clubs with a rigorous method of exchanging qualitative information is a very good source to gain market insights on incentive design practices All of the above help to assess how to position your plan design payout potential relative to the market of reference CIPD Sales Compensation May 7, 2010 Paola Gheis 20
42. The Communication Process Some critical aspects A recommended model CIPD Sales Compensation May 7 Paola Gheis 21
45. Bibliography A few good books to get started on Sales Comp 24 CIPD Sales Compensation May 7, 2010 Paola Gheis
46. A Few Good Books to Get Started on Sales Comp The Channel Advantage. Going to market with multiple sales channels to reach more customers, sell more products, make more profit. Laurance G. Friedman, Timothy R. Furey. Butterworth Heinemann. 2001 Compensation the Sales Force. David J. Cichelli. Mc Graw Hill. 2004 The Complete Guide to Sales Force Incentive Compensation. How to Design and Implement Plans That Work. Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer. AMACOM. 2006 Compensating New Sales Roles. How to Design Rewards That Work in Today’s Selling Environment. Jerome A. Colletti, Mary S. Fiss. AMACOM. 2001
47. Paola Gheis’ Bio and Contact Details CIPD Sales Compensation May 7, 2010 Paola Gheis 26
48. Paola Gheis is a seasoned HR professional with 15+ years of experience acquired in blue chip companies such as Nokia, Agilent Technologies and Hewlett-Packard. Paola has a large experience in developing and implementing strategic performance-base HR programs and sales compensation programs and a solid experience in change management, business consulting and talent management. Her professional activity has been deployed in multi-cultural environments with geographical responsibilities ranging from local roles for the Iberian market to European and Global responsibilities covering EMEA, Asia Pacific and Americas. Paola got educated in Italy and the United States with a B.S. in Economics and an M.S. in Industrial Relations. She lived in seven countries, speaks five languages and traveled in any continent to work on her projects. Paola currently lives in Barcelona, Spain, and can be reached at: Email: paolagheis@gmail.com Cell.: +34 648 01 3914 Linkedin profile: http://es.linkedin.com/in/paolagheis CIPD Sales Compensation May 7 Paola Gheis 27