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Social Media Business Clinic

1Ten Ventures Africa. All Rights Reserved. © 2013





What is Social.Me?
Social.Me enables businesses, organizations
and individuals take advantage of the
Internet, Social Media and Technology to
achieve growth.

Who Are We?

*introduce the consultants

1Ten Ventures Africa. All Rights Reserved. © 2013


Introduction to Social Media



Social Media for Business Growth



Break-Out Session: Simulation Exercise



Consulting Session

1Ten Ventures Africa. All Rights Reserved. © 2013


Definition of Social Media

◦ Platform for People + Technology +
Content

◦ Social Media is about People

1Ten Ventures Africa. All Rights Reserved. © 2013


Features of Social Media: Web 2.0
◦ Access
to
technology

media

platforms

through

◦ Control over content and brand image
◦ Unlimited connections/global outreach
◦ Interactivity

◦ Cost effectiveness

1Ten Ventures Africa. All Rights Reserved. © 2013


Platforms
◦ Websites: digital brochure
◦ Facebook: ‘personalized newspaper’1 Billion active users
◦ Twitter: ‘micro blogging’500 million active users
◦ Blogs: interactive, simple to use websites
◦ LinkedIn: professional networking site

◦ Email: digital mailbox

1Ten Ventures Africa. All Rights Reserved. © 2013


Case Study
◦ He’s Alive Chapel & Social Media

 24/7 Church

 Church Without Walls
 Central Information Portal
 Brand Control
1Ten Ventures Africa. All Rights Reserved. © 2013


Summary




Social media:
content

people using technology to share

Q&A

1Ten Ventures Africa. All Rights Reserved. © 2013


*get responses from the audience

1Ten Ventures Africa. All Rights Reserved. © 2013


Build a Positive Brand Image,



Increase Sales,



Acquire Customers,



Increase Mind Share,



Manage Customer/Client Relationships.
1Ten Ventures Africa. All Rights Reserved. © 2013
Link Social Media efforts to concrete business
objectives
Focus and tailor your efforts to engage your key
customers
Create a Social Media Team/Unit (or outsource to
Social.Me)
Monitor & measure the results, then close the loop

Be flexible & adaptive. Be open to learn and change

1Ten Ventures Africa. All Rights Reserved. © 2013






Social Media is the future of business, and
every business owner must learn to take
advantage of it to grow and succeed.
Let’s help you achieve your business goals
today.
We’re here to help!

1Ten Ventures Africa. All Rights Reserved. © 2013
1Ten Ventures Africa. All Rights Reserved. © 2013

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Social.me

  • 1. Social Media Business Clinic 1Ten Ventures Africa. All Rights Reserved. © 2013
  • 2.    What is Social.Me? Social.Me enables businesses, organizations and individuals take advantage of the Internet, Social Media and Technology to achieve growth. Who Are We? *introduce the consultants 1Ten Ventures Africa. All Rights Reserved. © 2013
  • 3.  Introduction to Social Media  Social Media for Business Growth  Break-Out Session: Simulation Exercise  Consulting Session 1Ten Ventures Africa. All Rights Reserved. © 2013
  • 4.  Definition of Social Media ◦ Platform for People + Technology + Content ◦ Social Media is about People 1Ten Ventures Africa. All Rights Reserved. © 2013
  • 5.  Features of Social Media: Web 2.0 ◦ Access to technology media platforms through ◦ Control over content and brand image ◦ Unlimited connections/global outreach ◦ Interactivity ◦ Cost effectiveness 1Ten Ventures Africa. All Rights Reserved. © 2013
  • 6.  Platforms ◦ Websites: digital brochure ◦ Facebook: ‘personalized newspaper’1 Billion active users ◦ Twitter: ‘micro blogging’500 million active users ◦ Blogs: interactive, simple to use websites ◦ LinkedIn: professional networking site ◦ Email: digital mailbox 1Ten Ventures Africa. All Rights Reserved. © 2013
  • 7.  Case Study ◦ He’s Alive Chapel & Social Media  24/7 Church  Church Without Walls  Central Information Portal  Brand Control 1Ten Ventures Africa. All Rights Reserved. © 2013
  • 8.  Summary   Social media: content people using technology to share Q&A 1Ten Ventures Africa. All Rights Reserved. © 2013
  • 9.  *get responses from the audience 1Ten Ventures Africa. All Rights Reserved. © 2013
  • 10.  Build a Positive Brand Image,  Increase Sales,  Acquire Customers,  Increase Mind Share,  Manage Customer/Client Relationships. 1Ten Ventures Africa. All Rights Reserved. © 2013
  • 11. Link Social Media efforts to concrete business objectives Focus and tailor your efforts to engage your key customers Create a Social Media Team/Unit (or outsource to Social.Me) Monitor & measure the results, then close the loop Be flexible & adaptive. Be open to learn and change 1Ten Ventures Africa. All Rights Reserved. © 2013
  • 12.    Social Media is the future of business, and every business owner must learn to take advantage of it to grow and succeed. Let’s help you achieve your business goals today. We’re here to help! 1Ten Ventures Africa. All Rights Reserved. © 2013
  • 13. 1Ten Ventures Africa. All Rights Reserved. © 2013

Editor's Notes

  1. Acquire Customers, Acquire Customers, Build A Positive BrandIncrease Mind ShareGaining Marketing Customer InsightsGaining Sales Customers InsightsIncrease RevenueCustomer AcquisitionIncreasing Customer SatisfactionIncreasing Customer RetentionReducing Cost Of Servicing CustomersManage Customer/Client Relationships