The document provides an agenda for a workshop on simplifying social media and Twitter. It includes: - Introductions and goals which are to introduce Twitter and how it can benefit business, help set up Twitter accounts, develop social media strategies, and learn analytics tools. - A discussion of what social media is, including definitions focused on communication and sharing content and perspectives. - An overview of what social media can do for businesses, including creating awareness, generating interest, increasing desire, and driving action through traditional versus social media marketing. - A section on Twitter that defines it and provides some key stats on its size and growth.

1. Simplifying Social Media - Twitter

2. Housekeeping
Making your visit safe and enjoyable for all.

3. Housekeeping
Toilets are located in the reception area to the left of the exit
/ entrance doors.
If the Fire Alarm sounds – please make your way to the
far side of the pay and display car park.
Smoking is not allowed in any part of the SWEDA building.
If you wish to smoke you can do so at the side of the building
nearest the car park.
Please switch off your mobile phones or set them to silent.

4. Agenda
9.30am Group Introductions
9.40am Session goals
9.50am What is Social Media?
10.10am What can Social Media do for my Business
10.30am Getting started with Twitter
11.00am Tea / Coffee break
11.15am Developing a Twitter Strategy
12.00pm Lets talk metrics
12.20pm Q & A
12.30pm Evaluation & Close

5. Group Introductions
Who are you?
What business are you involved in?
What experience have you had of social media so far?
What are you hoping to achieve from today?

6. Session Goals
• To introduce you to Twitter and how it can be used to achieve tangible
business benefits
• To enable you to set up and optimise your Twitter account
• To assist you in developing a Social Media strategy for your business
• To share knowledge of some of the tools that can be used so that you
can save time and measure the effectiveness of your campaigns

7. What is Social Media?

8. Social Media…
Social media are media for social interaction, using highly accessible and scalable
publishing techniques. Social media use web-based technologies to transform and
broadcast media monologues into social media dialogues.
Wikipedia
The best way to define social media is to break it down. Media is an instrument on
communication, like a newspaper or a radio, so social media would be a social instrument
of communication.
Webtrends
Essentially, social media incorporates the online technology and methods through which
people can share content, personal opinions, swap different perspectives and insights into
world issues and generally discuss the evolution of media in itself.
BigMouthMedia

9. What can Social Media do for me..?
Traditional Marketing versus Social Media Marketing

10. What can Social Media do for me..?
AIDA;
• Create awareness
• Generate interest
• Increase desire
• Resultant action

11. Introducing Twitter
What is Twitter..?
• Online social microblogging service
• Started 2006
• 500+ million members
• Around 340 million tweets per day (1 billion tweets every 3 days)
• Current growth @ eleven new accounts per second (almost 1 million per day)
• 59% female / 41% male
• Accessible via computers, laptops, smartphones, tablets & other intelligent devices

12. Tea / Coffee Break

13. Talking Metrics…
What are your objectives..?
• More new customers?
• Retention of existing customers?
• Driving traffic to your website?
• Promote a new product and / or service?
• Expand your geographic footprint?

14. Q & A

15. Evaluation & Close