Market the products and / or services of your business more effectively. Manage campaigns, develop a set of metrics to measure marketing impact.

1. Thinking of becoming your own boss?
Marketing

2. Housekeeping
Making your visit safe and enjoyable for all.

3. Housekeeping
Toilets are located in the reception area to the left of the exit
/ entrance doors.
If the Fire Alarm sounds – please make your way to the
far side of the pay and display car park.
Smoking is not allowed in any part of the SWEDA building.
If you wish to smoke you can do so at the side of the building
nearest the car park.
Please switch off your mobile phones or set them to silent.

4. Group Introductions

5. Developing an Effective Marketing Strategy

6. Developing an effective Marketing
Strategy
What is a marketing strategy?
“The management process responsible for identifying, anticipating and satisfying customer
requirements profitably.” Source: CIM
What is a marketing plan?
“A marketing plan is a written document that details the necessary actions to achieve one
or more marketing objectives.” Source: Wiki
The marketing strategy provides the goals for your marketing plans. It tells you where you
want to go from here. The marketing plan is the specific roadmap that's going to get you
there.

7. The Marketing Mix
The four P’s of Marketing
• Product
• Price
• Promotion
• Place

8. Group Exercise
Within your group identify an advert using the magazine provided and consider the
following questions;
• What might the businesses objectives be for placing the advert?
• Who are they targeting?
• What is their price / position within the market?
• Can they measure the activity – if so, how?
• Is there anything they could have done to improve the activity?

9. Tea / Coffee Break

10. Introduction to Social Media & Online Marketing
What is Social Media Marketing?
Talking numbers; The impact of Social Media
Engagement – Not Advertising
The differences between Social Media Platforms
A few good examples; Tesco Old Spice Tipp - Ex

11. Developing an Effective Marketing Strategy
Group Exercise 2

12. What social media platforms could they use and why?
How might they effectively use these platforms?
What is their price / position within the market?
Can they measure the activity – if so, how?

13. Q & A - Networking