Introduction to Royance Wines

1. A TALE OF
WINE HISTORY

2. n the beginning were the Lords: great wine families of French origin, whose nobility was
established over the centuries with the conquering of arable land suitable for the
magnificent expression of their quality.
Then came the time of alliances and Kings: the marriages between great noble families of
different territories of the country, for the creation of great and powerful kingdoms of different
styles (Bordeaux, Bourgogne, Côtes-du-Rhône, Côtes-de-Provence, Champagne...) whose wealth
and grandeur have thrived up to the present day, notably through the introduction and
preservation of a unique system of laws: the appellations of protected origin.
From the Lords of grape varieties to the Kings of the great appellations, including their Princes
and Dukes, Royance invites you to discover and better understand the marvellous history of
French wine.
Once upon a time, Royance...
I

3. Drink France, Drink
Royance
Royance was born from the brainwave of Louis Joly
and Philippe Ortiz, two French entrepreneurs and
specialists in international wines and spirits.
Fascinated by their country and the marvellous
resources of its land, they imagined a range of French
wines led by a totally new marketing concept, mixing
innovation and education; an initiative between
modernity and tradition, concerned about revitalising
the French name, defending its identity and
excellence, and making it easier for today’s
consumers to understand.
A Tale of Wine history
Royance retells the history of French wine, the worldwide king of wines; the history of the
families behind the different grape varieties, of which many of those that are today
consumed worldwide are of French nobility (Cabernet Sauvignon, Merlot, Chardonnay,
Sauvignon, Pinot Noir...), from their conquests to their alliances in certain territories,
through which the most sparkling kingdoms of wine in the world were established over
time, their universal styles, their unfailing standards of good taste: the great French
appellations.

4. Royance Values
Passion: Royance wines are dedicated to the grand idea of making French wine better
understood throughout the world: the desire to remind the world that the bulk of the great
grape varieties in the world derive from French nobility and that the great French Appellations,
born from the conquest and union of different territories, are the unsinkable giants of worldwide
wine heritage.
Quality: Royance wines are produced according to the highest standards of quality, while
greatly respecting French tradition. Selected from the best of French wine growers, their style
has been moulded to be symbolic of the French quality that they represent.
Innovation: Royance wines are easily
identifiable by their crown, for an original
aesthetic that contributes to the best possible
identification and differentiation of the brand.
Significant, because French wine is the king of all
wines, this aesthetic crowns the characters of
Royance, making them easier to locate and read,
thanks to an adapted colour-coding system.
Useful, the bottle has been created
according to certified food standards,
allowing its re-use once opened.

5. Royance Values
Passion – Quality – Innovation - Education
Education: Because French wines are perceived as too complex for today’s consumer,
Royance wines are likened to historical figures, whose stories are told using an original and easy
to understand key. Knights and Ladies, the original all-conquering Lords at the head of the noble
families of French wine, the Kings and Queens who ruled over the vast kingdoms that were
created from their unions, and finally, at the heart of these great kingdoms, their Princes and
Dukes, the leaders of expression, even more characteristic of the stylistic currents specific to
the different territories that made up their kingdoms.

6. Lady
MERLOT
Varietal
Indication Géographique Protégée
Lady Merlot is a fruity and delicate character in Wine
History. Native of France, her family spread its
influence in many renowned wine kingdoms before
conquering the entire world. Her alliance with the
Lord Cabernet Sauvignon family founded the renowned
Kingdom of Bordeaux Red.
DESCRIPTION
Country of Origin : FRANCE
Region of production : Languedoc
Alcohol content (% vol.) : 12,5
Product group : Red Wine
Size (L.) : 0,75
Bottle : Bordeaux Green
Grapes : 100% Merlot
Export Packing : Carton box /12 bottles laid down
COMMENTS
TASTING NOTE : Deep velvety red color texture.
Perfect nose of blackberry and cherry with hints of
liquorices. Rounded and integrated tannins with a good
aromatic persistency.
WINE & FOOD : This wine could be served with all
grilled or roasted red and white meats and most
cheeses.
Optimal serving temperature : 16-18°

7. Lord
CABERNET
SAUVIGNON
Varietal
Indication Géographique Protégée
Lord Cabernet Sauvignon is a powerful and well
structured character in Wine History. Native of
France, his family spread and settled in many
territories before conquering the entire world. He
is most famously known to be a founder, through its
alliance with Lady Merlot, of the worldwide
renowned Bordeaux Kingdom.
DESCRIPTION
Country of Origin : FRANCE
Region of production : Languedoc
Alcohol content (% vol.) : 12,5
Product group : Red Wine
Size (L.) : 0,75
Bottle : Bordeaux Green
Grapes : 100% Cabernet Sauvignon
Export Packing : Carton box /12 bottles laid down
COMMENTS
TASTING NOTE : With its deep ruby red color and
a ripe red fruits nose with hints of cacao, tobacco
and leather, this wine has rich integrated tannins.
WINE & FOOD : This wine could be served with all
grilled or roasted red meats and most cheeses
Optimal serving temperature : 16-18°

8. King
BORDEAUX
Appellation d’Origine Protégée
King Bordeaux is a legendary figure in Wine History.
Elegant and well balanced; his universal style comes
from the alliance of Lord Cabernet Sauvignon and Lady
Merlot who were heads of most renowned French
noble families in Wine history. He shines over the
most famous red wine kingdom in the world.
DESCRIPTION
Country of Origin : FRANCE
Region of production : Bordeaux
Alcohol content (% vol.) : 12
Product group : Red Wine
Bottle : Bordeaux Green
Size (L.) : 0,75
Grapes : 70% Merlot
30% Cabernet Sauvignon
Packing : Carton box /12 bottles laid down
COMMENTS
TASTING NOTE : With its beautiful ruby red color
and a sensual nose of strawberry, this wine is very
elegant and well structured in mouth with supple
tannins.
WINE & FOOD : This wine can be appreciated with
some cooked pork meat, red meat, games and
cheeses.
Optimal serving temperature : 16-18°

9. Prince
MEDOC
Appellation d’Origine Protégée
Prince Medoc is a strong and powerful character of
King Bordeaux’s royal family. He reigns over the
most precious principality of the Bordeaux
Kingdom, located on the left bank of the river
Garonne and cradled by the Cabernet Sauvignon
family: the worldwide renowned territory of Grands
Crus.
DESCRIPTION
Country of Origin : FRANCE
Region : Bordeaux
Alcohol content (% vol.) : 13,5
Product group : Red Wine
Size (L.) : 0,75
Bottle : Bordeaux Green
Grapes : 80% Cabernet Sauvignon
20% Merlot
Export Packing : Carton box /12 bottles laid down
COMMENTS
TASTING NOTE : The colour is bright and brilliant
dress of a beautiful ruby red. Nice and pleasant
fruity nose. Well balanced tannins and nice length.
WINE & FOOD : This wine could be served with
Red meats and cheeses.
Optimal serving temperature : 16-18°

10. Lord
SAUVIGNON
Varietal
Indication Géographique Protégée
Lord Sauvignon is a legendary dry and aromatic
character in Wine History. Native of France, his
ancient family spread its influence in many territories
before conquering the entire world. His alliance
with French Nobility Lady Semillon family founded
the worldwide renowned Kingdom of Bordeaux
White.
DESCRIPTION
Country of Origin : FRANCE
Region : Languedoc
Alcohol content (% vol.) : 12,5
Product group : White Wine
Size (L.) : 0,75
Bottle : Bordeaux White
Grapes : 100% Sauvignon
Export Packing : Carton box /12 bottles laid down
COMMENTS
TASTING NOTE : With a pale yellow color and
green highlights, this wine develops aromas of white
flowers with hints of citrus fruits. In the mouth, the
wine is clean, crisp and very refreshing.
WINE & FOOD : To be served as an aperitif, with
fish or white meats (pork or chicken)
Optimal serving temperature : 10-12°

11. Lady
SEMILLON
Varietal
Indication Géographique Protégée
Lady Semillon is a sweet and complex character in
Wine History. Native of France, her family spread
its influence in many territories before conquering
the entire world. She is most famous for being a
white knight of the worldwide renowned Bordeaux
Kingdom.
DESCRIPTION
Country of Origin : FRANCE
Region : Bordeaux Entre Deux Mers
Alcohol content (% vol.) : 12
Product group : Sweet White Wine
Size (L.) : 0,75
Bottle : Bordeaux White
Grapes : 85% Semillon
10% Sauvignon
5% Muscadelle
Export Packing : Carton box /12 bottles laid down
COMMENTS
TASTING NOTE : Shiny & pale gold dress. A
delicate nose with aromas of tropical fruit and
citrus. On the palate it is elegant, round, fruity,
slightly sweet and a mineral touch to finish.
WINE & FOOD : As an aperitif, with foie gras, fish
dishes, spicy food, blue and hard cheeses or with
desserts.
Optimal serving temperature : 10-12°

12. Queen
BORDEAUX
Varietal
Indication Géographique Protégée
Queen Bordeaux has prospered by her Red King
with elegancy and delicacy. Her royal origin comes
from the alliance of Lord Sauvignon and Lady
Semillon, who were heads of most renowned French
noble families in Wine history. She shines over the
most famous white wine kingdom in the world.
DESCRIPTION
Country of Origin : FRANCE
Region : Bordeaux
Alcohol content (% vol.) : 12
Product group : White Wine
Size (L.) : 0,75
Bottle : Bordeaux Green
Grapes : 50% Sauvignon
40% Semillon
10% Muscadelle
Export Packing : Carton box /12 bottles laid down
COMMENTS
TASTING NOTE : Pale Straw color with green hues
and a fresh pure bouquet. Typical nose, citrus and
floral aromas, this wine has in mouth a very elegant
and rich entry, well-structured, with a lingering finish.
WINE & FOOD : This wine could be served with
starters, fish or seafood.
Optimal serving temperature : 10-12°

13. louisjoly@royance.com
philippeortiz@royance.com
www.royance.com
Louis Joly
Philippe Ortiz
ROYANCE SAS - 2, Cours du XXX Juillet - 33000 Bordeaux - France
www.royance.com - 751 302 621 RCS BORDEAUX