Introduction to research, its objectives and significance

1. RESEARCH
METHODOLOGY
(BRM:1)
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2. • Definition of Research
• Objective of Research
• Significance of Research
Content

3. Research
Research in simple terms refers to search for
knowledge.
It is a scientific and systematic search for
information on a particular topic or issue.

4. Research comprises defining and redefining
problems, formulating hypothesis or suggested
solutions; collecting, organizing and evaluating
data; making deductions and reaching
conclusions; and at last carefully testing the
conclusions to determine whether they fit the
formulating hypothesis.
Clifford
Woody

5. To gain familiarity with a phenomenon
To achieve new insights
To portray accurately the characteristics of a particular
individual, situation or a group
To determine the frequency with which something occurs
To test a hypothesis of a causal relationship between variables
Objective of Research

6.  Inculcates scientific and inductive thinking
 Promotes the development of logical habits of thinking and organisation.
 Solves various operational and planning problems of business and industry
 In studying social relationships and in seeking answers to various social
problems
 Formulating government policies in our economic system.
 Application in several fields of applied economics related to business or to
the economy
Significance of research

7. THANKS!
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