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BUSINESS STRATEGY
TODAY’S LECTURE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE TEACHING TEAM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MODULE AIMS ,[object Object],[object Object],[object Object],[object Object]
MODULE FEEDBACK AND ACHIEVEMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHAT THIS MEANS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MODULE ORGANISATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MODULE ORGANISATION ,[object Object],[object Object],[object Object]
MODULE ASSESSMENT ,[object Object],[object Object],[object Object],[object Object],[object Object]
MODULE ASSESSMENT: ASSIGNMENT ,[object Object],[object Object],[object Object],[object Object],[object Object]
MODULE ASSESSMENT: EXAM ,[object Object],[object Object]
U-LEARN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SO, WHAT IS STRATEGY? ,[object Object],[object Object],[object Object]
THE CONCEPT OF STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MICHAEL PORTER ,[object Object],[object Object],[object Object],[object Object]
[object Object]
OUTCOME PROCESS Prescriptive/Deliberate Emergent Profit Maximisation Pluralist THE WHITTINGTON MODEL
OUTCOME PROCESS Prescriptive/Deliberate Emergent Profit Maximisation Pluralist Classical Michael Porter ,[object Object],[object Object],THE WHITTINGTON MODEL
OUTCOME PROCESS Prescriptive/Deliberate Emergent Profit Maximisation Pluralist Classical Evolutionary Michael Porter Bruce Henderson ,[object Object],[object Object],[object Object],[object Object],THE WHITTINGTON MODEL
OUTCOME PROCESS Prescriptive/Deliberate Emergent Profit Maximisation Pluralist Classical Evolutionary Processual Michael Porter Bruce Henderson Henry Mintzberg ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THE WHITTINGTON MODEL
OUTCOME PROCESS Prescriptive/Deliberate Emergent Profit Maximisation Pluralist Classical Systemic Evolutionary Processual Michael Porter Lester Thurow Bruce Henderson Henry Mintzberg ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THE WHITTINGTON MODEL
SUMMARY ,[object Object],[object Object],[object Object],[object Object]
[object Object]

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Lecture 11