Mindstorm Ltd creates multi-user, interactive surfaces that attract and engage guests for the leisure industry. Their surfaces turn ordinary surfaces like tables, bars, and walls into touch displays for ads, menus, games and social media. This provides competitive advantages like increased sales, customer engagement and brand promotion for clients like bars, casinos and hotels. Mindstorm's technology is hidden inside surfaces and enables multiple touch points and uses.

1.
INTRODUCING
MINDSTORM LTD
MULTI-USER, INTERACTIVE SURFACES
THAT ATTRACT AND DELIGHT GUESTS
• Nightclubs"
" • Bars"
• Casinos"
• Hotels"
• Events"
Itʼs innovative, "
Itʼs imaginative, "
www.mindstorm.com Itʼs collaborative, "
Itʼs Mindstorm"

2. For Leisure Industry
Innovators Looking for
Competitive Edge"
• Turn ordinary surfaces into ads, displays, information, applications,
menus or special effects "
• Excite customers with interactive bars and tables that become
"
platforms for social interaction
• Create a unique talking point environment where customers order
more, recommend your venue and return often "
• Increase margins and aid ordering in noisy environments "
• Increase turnover by being able to accept multiple orders at the same
"
time
• Keep customers engaged and entertained with games, effects or
social media applications in side areas"
"
Itʼs innovative, "
Itʼs imaginative, "
www.mindstorm.com Itʼs collaborative, "
Itʼs Mindstorm"

3. Mindstorm"
• First projects building wireless software for drinks brands"
• VC backed"
• Clients range from Google, to BMW, Pizza Hut, Deutsche
Bank, Nokia and Disney"
• Head office in London with research lab in Germany and
Korea"
• International partnerships with Panasonic and Fujitsu"
• International network of sales & installation partners"
Itʼs innovative, "
Itʼs imaginative, "
www.mindstorm.com Itʼs collaborative, "
Itʼs Mindstorm"

4. What are interactive surfaces"
A way to make Advanced A revolution in
any static surface computer computer
come alive. Multi technology hidden interfaces. Natural
touch enables the inside something interaction makes
entire surface to that looks like accessing
become touch anything but a information easy.
sensitive" computer. Tough A break with the
and durable" conventional PC
paradigm"
Itʼs innovative, "
Itʼs imaginative, "
www.mindstorm.com Itʼs collaborative, "
Itʼs Mindstorm"

5. Multi function and multi
touch"
Interactive surfaces are tough and Large scale interactive surfaces
durable. The table is still a table, the drive the need for multi touch to
bars is still a bar and the wall still a make full use of the space."
wall"
Itʼs innovative, "
Itʼs imaginative, "
www.mindstorm.com Itʼs collaborative, "
Itʼs Mindstorm"

6. Innovative interfaces"
• Direct manipulation of
objects"
• Multiple users enabling new
applications and ways to
interact and collaborate"
• Completely new application
mindset"
• Power of the Internet in the
ʻreal worldʼ"
• Internet style marketing
effectiveness"
Itʼs innovative, "
Itʼs imaginative, "
www.mindstorm.com Itʼs collaborative, "
Itʼs Mindstorm"

7. Unique in combining ability
to attract, inform, transact
and measure"
Attract and
Inform" Transact
"
retain"
Measure"
Itʼs innovative, "
Itʼs imaginative, "
www.mindstorm.com Itʼs collaborative, "
Itʼs Mindstorm"

8. A more effective way of
getting the message across"
Inform"
§ A high end ʻfurniture look
and feelʼ invites users to
touch and removes the
feeling of merely using a PC"
§ An ʻinvisibleʼ technology
that blends into any venue
design (Tudor Rose) "
§ Transfer information
between surfaces and 3rd
party devices (USB sticks,
mobile phones, etc)"
§ Object tracking and
recognition."
"
Itʼs innovative, "
Itʼs imaginative, "
www.mindstorm.com Itʼs collaborative, "
Itʼs Mindstorm"
* Source: Nissan “Screen effectiveness study” 2009"

9. In beverage marketing"
Attract
and
retain"
Itʼs innovative, "
Itʼs imaginative, "
www.mindstorm.com Itʼs collaborative, "
Itʼs Mindstorm"

10. A more natural way to
encourage interaction"
Traditional touch screen kiosks are Interactive surfaces on the other hand
not intuitive and require obvious are intuitive and people need no
ʻcalls to actionʼ" invitation to touch "
Inform"
Itʼs innovative, "
Itʼs imaginative, "
www.mindstorm.com Itʼs collaborative, "
Itʼs Mindstorm"

11. Donʼt stop at attracting or
informing but go all the way
to actual transaction"
Transact
" § Other transactions such as
providing contact information,
offers, vouchers, allow future
opt-in marketing, etc also easy
to create. (Rutlands)"
§ Menuʼs, price lists and offerings
can be updated and tweaked at
zero cost in real time to respond
to customer behaviour. (24)"
§ Marketing campaigns and
promotions can be created for
instant impact."
Itʼs innovative, "
" Itʼs imaginative, "
www.mindstorm.com Itʼs collaborative, "
Itʼs Mindstorm"

12. The power of on-line style
marketing effectiveness
measures in the ʻreal worldʼ"
Measure"
§ Know what customers touched
and what they didn't, how long
they interacted for, what they
downloaded. This is ʻdecision
pathʼ intelligence."
§ Get real time information on
campaign effectiveness and
make instant changes."
§ Integration interactive surfaces
and point of sale systems to
provide true insight into sales
uplift and marketing ROI"
Itʼs innovative, "
" Itʼs imaginative, "
www.mindstorm.com Itʼs collaborative, "
Itʼs Mindstorm"

13. How does it all pay back..."
UK example:"
– £ 1,200 per month out"
– £ 300 per month local taxi company preferred placing"
– £ 400 per month drinks supplier sponsorships"
– £ 500 per month events specific"
– £ 4-600 new customers plus recurring due to cool factor"
– £ X additional revenue once ordering is switched on – margin
uplift of 15-18% due to higher cocktail sales."
Itʼs innovative, "
Itʼs imaginative, "
www.mindstorm.com Itʼs collaborative, "
Itʼs Mindstorm"

14. Itʼs innovative, "
Itʼs imaginative, "
www.mindstorm.com Itʼs collaborative, "
- CONFIDENTIAL- Itʼs Mindstorm"

15. Itʼs innovative, "
Itʼs imaginative, "
www.mindstorm.com Itʼs collaborative, "
- CONFIDENTIAL- Itʼs Mindstorm"

16. Itʼs innovative, "
Itʼs imaginative, "
www.mindstorm.com Itʼs collaborative, "
Itʼs Mindstorm"

17. Itʼs innovative, "
Itʼs imaginative, "
www.mindstorm.com Itʼs collaborative, "
Itʼs Mindstorm"

18. Design options- examples"
Itʼs innovative, "
Itʼs imaginative, "
www.mindstorm.com Itʼs collaborative, "
Itʼs Mindstorm"

19. Itʼs innovative, "
Itʼs imaginative, "
www.mindstorm.com Itʼs collaborative, "
Itʼs Mindstorm"

20. MINDSTORM LTD"
www.mindstorm.com"
"
YouTube & Twitter: MindstormLtd"
Facebook: Mindstorm-iSurfaces"
+44 20 8826 4600"
Itʼs innovative, "
Itʼs imaginative, "
www.mindstorm.com Itʼs collaborative, "
Itʼs Mindstorm"