This document outlines the course on Introduction to Mass Communication at NUML Lahore Campus in Fall 2020, highlighting various types of communication including verbal, non-verbal, formal, and informal. It discusses the elements of mass communication and presents models such as Shannon & Weaver's model and the Osgood-Schramm model for understanding communication processes. The course aims to help students comprehend how communication works through systematic representations and different communication practices.

1. Semester: Fall 2020
NUML
Lahore Campus

2. BS I
Introduction to
Mass Communication
Course Code: MCCC-111
Cou rse In stru c tor
Ali Haider Saeed
L e c t u r e r, N U M L L a h o r e C a m p u s

3. Communication
• A process
• To convey
• Message/information/Meaning
• Between two entities (Sender-Receiver)

4. Types of Communication
Verb al vs Non Verb al
Verb al Commu n ication
D e l i v e r i n g i n fo r m a t i o n o r m e a n i n g t h ro u g h
W O R D S . I t c a n b e s p o ke n o r o ra l .
Non Verb al Commu n ication
S en d in g a message with ou t word s, like u se of
sig n , sy mb ols, gestu res, color, ton es, ac tion s etc .

5. Types of Communication
Formal vs Informal
Formal Commu n ication
T h e f l o w o f o f f i c i a l i n f o r m a t i o n t h r o u g h p r o p e r,
p r e d e f i n e d r u l e s a n d r o u t e s . e . g . L e t t e r t o D i r e c t o r, L e a v e
a p p l i c a t i o n e t c .
I nformal Commu n ication
U n o f f i c i a l d i s c u s s i o n s a n d t a l k s t h a t d o n ’ t fo l l o w a ny
r u l e s o r fo r m . e . g . f r i e n d s t a l k i n g , fa m i l y d i s c u s s i o n e t c

6. Types of Communication
Fa c e to Fa c e vs D i sta n t
I n Pe rs o n C o m m u n i c a t i o n
C o m m u n i c a t i n g w i t h s o m e o n e p hy s i c a l l y
p re s e nt .
G e o g ra p h i c a l l y S e p a ra te d C o m m u n i c a t i o n
W h e n t h e l i ste n e r /a u d i e n c e i s n o t p re s e n t i n t h e
s a m e ge o g ra p h i c a l p o s i t i o n a s t h e
c o m m u n i c a to r /s e n d e r.

7. Types of Communication
Intrap erson al vs Interp erson a l
I ntrap ers on al Commu n ication
T h e c o m m u n i c a t i o n w i t h i n a p e rs o n .
e . g . s e l f t a l k , n e r v o u s sy s t e m
I nterp ers on al Commu n ication
C o m m u n i c a t i o n b e t w e e n m o re t h a n o n e p e rs o n s .
e . g . Tw o f r i e n d s t a l k i n g , c l a s s t e a c h i n g , g r o u p
d i s c u s s i o n e t c

8. Types of Communication
G r o u p / C r o w d / M a s s
G r o u p C o m m u n i c a t i o n
C o m m u n i c a t i o n b e t w e e n t h re e o r
m o re p e rs o n s . ( T h a t c o u l d b e
e a s i l y c o u n t e d i n a g l a n c e )
C r o w d C o m m u n i c a t i o n
C o m m u n i c a t i n g t o a l a rg e s c a l e o f
p e o p l e t h a t c a n t b e c o u n t e d i n a
g l a n c e , b u t a re p re s e n t i n s a m e
g e o g ra p h i c a l p o s i t i o n .
M a s s C o m m u n i c a t i o n
C o m m u n i c a t i n g t o l a rg e s c a l e o f
a u d i e n c e ( g e o g ra p h i c a l l y
s e p a ra t e d ) t h ro u g h a t o o l l i ke T V,
R a d i o, n e w s p a p e r, i n te r n e t e tc

9. What is MASS
Communication
• Communication on large scale
• Wide range of people/audience
• Geographically separated audience
• Use of a communication tool/channel

10. Elements of Communication?
• Sender
• Message
• Channel / Medium
• Receiver
• Feedback

11. • Intra Personal
• Inter Personal
• Group Communication
• Crowd Communication
• Mass Communication
• Print
• Electronic
• TV, Radio
• Digital/Online
Kinds of Communication

12. • What is a model?
• Discussion
• Activity/Assignment
Models of Communication

13. FR
Models in Communication
•Communication models are systematic representations of
the process
•Help in understanding how communication works can be
done.
•They show the process in symbols.
•General perspectives on communication by
breaking communication from complex to simple and
keeps the components in order.

14. FR
Shannon & Weaver’s MODEL
• 1948
• Mother of All
Models
• Mathematical
Theory of
Communication
• Claud Elwood
Shannon&
Warren Weaver

15. Shannon & Weaver Model 1948

16. FR

17. FR

18. FR
OSGOOD-SCHRAMM MODEL OF
COMMUNICATION (1954)
• Charles Egerton Osgood & Wilbur Schramm

19. FR
Types of Models

20. NUML
Lahore Campus
Thank You!
For Being Such a
Wonderful Class