The document provides a comprehensive glossary of news terminologies relevant to journalism, covering important concepts like 'lead', 'mass communication', and 'yellow journalism'. It explains various roles and practices within the field, such as 'scoop', 'stringer', and 'embargo'. Additionally, it discusses entities like the Pakistan Federal Union of Journalists and the International Federation of Journalists, which advocate for journalists' rights.

1. {
INSTRUCTOR: MR. ALI HAIDER
COLLABORATORS: MAHNOOR,
HAMMAD, ALI
NEWS TERMINOLOGIES

2.  HANDOUT:
Publication material issued by any individual or organization.
 INVERTED PYRAMID:
It is the style of news writing, in which the most important news
written I the beginning
NEWS TERMINOLOGIES

3.  I.S.P.R:
Inter Services Public Relations: It is a military information department that
works for the promotion of image of armed forces. It is the mouthpiece of
forces.
 KILL:
When a news item is finally drop or excluded form going on air and news
being published.
 LEAD:
The main story of a newspaper, the most important story is called lead.

4.  LEADER:
The first editorial on editorial page is called leader.
 MASS COMMUNICATION:
A mass communication is process in which message convey to the
people through communication tools at mass level.
 MAST HEAD:
Such place where the name of newspaper and logo is written.
 NEWS HOLE:
Available space or time for a news story is called news hole.
 NOISE:
Something that interrupted the communication process.

5.  OPINION LEADER
Those individuals who influence thinking on particular subject.
 OFF THE RECORD:
Such information which can’t be publishes or printed without the
permission of that person who shares the information.
 ON THE RECORD:
Someone says anything with full authority.
 P.F.U.J: (PAKISTAN FEDERAL UNION OF JOURNALIST)
It is a country wide association working for the journalists and their
rights.
 I.F.J: (INTERNATIONAL FEDERATION FOR JOURNALIST)
It is a world wide association working for the journalists and their
rights.

6.  PRINT LINE:
The name of publisher and place where newspaper publishes it is in the
bottom of the page.
 LEADERSHIP SURVEY:
Detail analysis of a newspaper audience on specific issue.

7.  SCOOP:
Extra ordinary exclusive story that is not available on other newspaper.
 SLANT:
To make a story based on particular view point.
 SLUG:
A brief hint in one or two words about story written by writer for the
attention of editor. It contains two or three words.

8.  BEAT:
A specific area or subject that is looked after and covered by a
reporter.
 BLIND INTERVIEW:
It is such interview in which the identity of the interviewee kept
confidential.
 BOX:
Any news item in a newspaper that is encircles. It may be the
important story.
 BREAK:
When a story is divided into two parts and the remaining news on
next page. Story must be continued on next page.
 BULL DOG:
The early edition of a newspaper is called bull dog.

9.  BULLETIN:
Bulletin is specific news item that is finally selected and going to be
broad cast.
 BY LINE:
Name of the reporter that appears on the top of the story.

10.  CAPTION:
The brief description of a photograph written under the photo in
newspaper.
 STRINGER:
Any correspondent who works on story bases, working of a newspaper
or any organization. It is also called free lancer.
 YELLOW JOURNALISM:
Such stories contain that to defame someone or under mind his
integrity for person game.

11.  DEAD LINE:
A specific time in newspaper after this news can’t be
publishing.
 DATE LINE:
The place or the location and the city or from where a story
originates.
 EAR:
Small box on the front or back on the newspaper which carry
advertisement.

12.  EMBARGO:
This word used in media, politics and military, but the meaning
is different.
A specific time restriction given by some one or a dead line
before which a story can’t be telecast.
 BREAKING NEWS:
Special news of important event that is happening.

13.  SKY LINE:
A banner come above the name plate on page number.
 SPLASH:
The main news story on the front page of a news paper.
 STEAMER:
A multi column head line on the top of a page.
 CROSS LINE:
A single line heading placed on the top of the story.

14.  BANNER:
The main heading or headline right across the top of the paper.
 FEED BACK:
Reaction of a receiver to a message from a sender.
 GATE KEEPER:
The individuals or groups of persons who govern
(manage/control) the travels of news items in the communication
channel.
 ABC:
Audit Bureau Circulation
 ADVERTISING
Persuasive messages used to sell products or ideas. Also used to
inform consumers about new products. Advertising is the
commercial basis of most media.

15. THANK YOU !