Technology has changed the way we interact with charitable organizations. Many of these changes have been for the better and we can now interact with organizations in a multitude of ways.

1. TomCutshall.us
TECHNOLOGY
HAS CHANGED
PHILANTHROPY
T O M C U T S H A L L

2. TRANSPARENCY
In today’s day, consumers demand transparency from
businesses and organizations. Donors want to be informed of
how their money is being spent when they donate.
Organizations are beginning to send reports to their donors
to update them on what they have been doing with their
donations. Sending updates to all donors can be time-
consuming and sometimes costly. Organizations should be
wary to keep a certain level of transparency with their donors
as to not put themselves in a costly situation.

3. ACCESS TO
INFORMATION
Anyone with an internet
connection can research an
organization. Donors are
finding ways to get
personal reviews from
previous donors about how
organizations worked and
interacted with them.
Organizations can now
access information about
who is more likely to
donate to their cause. Both
from the organization’s and
donor’s viewpoint, this new
accessibility to information
can serve as a tool to find
the best fit for them.

4. WAYS TO DONATE
T o m C u t s h a l l . u s
S o c i a l m e d i a p l a t f o r m s a r e b e c o m i n g t h e n o r m w h e r e p e o p l e c a n
d o n a t e . A m a j o r i t y o f p e o p l e f i n d t h e i r n e w s a n d i n f o r m a t i o n t h r o u g h
s o c i a l m e d i a . D o n o r s c a n n o w f i n d , r e s e a r c h a n d t h e n d o n a t e t o
o r g a n i z a t i o n s t h r o u g h t h e s e p l a t f o r m s . O n t h e o t h e r h a n d ,
o r g a n i z a t i o n s h a v e t o b e c o m e m o r e a w a r e o f s o c i a l m e d i a t r e n d s a n d
d e v e l o p p l a n s t o r e a c h t h e i r a u d i e n c e s . O r g a n i z a t i o n s s h o u l d c r e a t e
a n o n l i n e p r e s e n c e b e y o n d t h e i r c o m p a n y w e b s i t e . H a v i n g a n o n l i n e
p r e s e n c e f o r a p h i l a n t h r o p i c o r g a n i z a t i o n c a n b e d i f f i c u l t . T h e
e n t e r t a i n m e n t a n d a d v e r t i s e m e n t i n d u s t r i e s h a v e t a k e n a d v a n t a g e o f
s o c i a l m e d i a t o b o o s t t h e i r v i e w s a n d i n t e r a c t i o n s .

5. It can be difficult for organizations to reach their audience through
social media and other platforms. On the other hand, there are many
different ways to reach your audience through these platforms. Donors
can connect with other donors to discuss your organization. People can
communicate with each other more efficiently. This connectivity can
lead to donors discovering new organizations that they may be
interested in donating to. Donors can share with their families and
friends about a cause to donate to. There are many possibilities that
come along with this new way of communicating
CONNECTIVITY
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