Introduction To Marketing Mm I
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This document provides an introduction to key marketing concepts. It defines marketing as both a social process of exchanging products and services of value, as well as a management process of planning, pricing, promoting and distributing goods and services to create exchanges. It discusses how marketing involves understanding customer needs and wants in order to develop products and target specific market segments. Effective marketing requires understanding concepts like the marketing mix, marketing channels, competition, and adapting to changes in the marketing environment.
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The document outlines several marketing concepts including the seven functions of marketing, importance of marketing research, factors that influence product pricing, channels of distribution, and types of promotion. Specifically, it discusses how marketing research is used to create and improve products by defining problems, studying customer needs, gathering data, and proposing solutions. It also categorizes the main channels of distribution as direct between producer and consumer or indirect using intermediaries, and identifies the major types of promotion as personalized, mass advertising, publicity, public relations, and sales promotion.
Introduction to Marketing Management
This document provides an overview of key concepts in marketing management. It defines marketing as "a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others." The document outlines the main functions of marketing including exchange, physical supply, and facilitating functions. It also discusses the marketing mix of product, price, place, and promotion, as well as product life cycles and marketing strategies for different stages. Finally, it covers channels of distribution and key differences between products and services.
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This document discusses new marketing realities for personal care products based on three transformative forces: technology, globalization, and social responsibility. Technology has brought innovation through various advertising mediums from TV to the internet. Globalization has led to more integrated world markets and both market and production globalization. Social responsibility in marketing promotes positive company image and shares profits or donations with communities, which benefits society and business productivity. Examples of social responsibility efforts from P&G, Dabar, and Hindustan Unilever are provided.
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The document discusses marketing concepts including needs, wants, demands, products, value, satisfaction, exchange, transactions, and definitions of marketing. It then provides more detail on marketing functions including selling, buying, transportation, storage, standardization, grading, financing, risk taking, and market information gathering. Marketing is defined as identifying and satisfying customer needs profitably by creating value. The key marketing functions aim to facilitate the exchange of goods and services from producers to consumers.
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CATCOM| Communication definition and importance
Communication is defined as the action of sending and receiving information between two or more people through content such as facts, ideas, opinions, attitudes, constructions, and emotions. There are three main types of communication: verbal communication through spoken language, written communication through symbols, and body language through nonverbal cues. Effective communication is important as it allows people to work together, preserve knowledge, manage employees, and market products.
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Communication is the exchange of information between individuals through common symbols. It has several purposes in healthcare including collecting data, initiating interventions, and evaluating outcomes. There are different levels of communication ranging from casual acquaintances to close friends. Effective communication requires skills like active listening, empathy, and maintaining confidentiality. Barriers can occur at physiological, psychological, environmental, and cultural levels. Maintaining good nurse-patient relationships and providing effective patient teaching are important aspects of communication in healthcare.
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Introduction To Marketing
Marketing involves planning and executing the conception, pricing, promotion, and distribution of goods and services. The goal is to understand customer needs and create value for both customers and businesses through the exchange of products and services. Effective marketing follows the marketing concept of being customer-centered and delivering superior customer value compared to competitors. A marketing plan lays out the target markets, value proposition, and tactics for achieving business objectives.
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This document provides an overview of key marketing concepts including:
- Marketing management involves choosing target markets and growing customers through superior value.
- Marketers seek responses from prospects to market goods, services, organizations and more to consumer, business, global and nonprofit markets through physical stores or digital channels.
- Segmentation involves grouping customers into segments with common needs. Targeting focuses on meeting the needs of specific groups. Positioning arranges products in consumers' minds relative to competitors.
- Marketers can influence wants but not needs. They offer brands to satisfy needs and wants through value, satisfaction and supply chains.
Product marketing - Nelson Infotech
Nelson Infotech providing Product Marketing services. There is a product marketing or product manager titled person responsible for the high-level product requirements.
Marketing intro
This document provides an overview of key concepts in marketing, including:
1. It defines marketing as managing profitable customer relationships by attracting new customers and retaining current customers through delivering satisfaction.
2. It outlines the marketing process and explains the importance of understanding customers and the marketplace using concepts like needs, wants, demands, products, value, satisfaction, exchange and relationships.
3. It discusses marketing management orientations like the production, product, selling, and marketing concepts and identifies the marketing mix of product, place, promotion, and price as elements of a customer-driven marketing strategy.
4. It describes customer relationship management and strategies for building lasting relationships like lifetime customer value and share of customer.
01 marketing concepts
The document provides an overview of key marketing concepts and terms, including definitions of marketing, the marketing mix (4Ps and 4Cs), differences between sales and marketing, the scope of what can be marketed, core concepts like customer needs and wants, and factors that influence marketing strategy like the external environment. It also discusses topics like target markets, the marketing plan, the marketing process, product types and product mix, customers and understanding customer value.
01 marketing concepts
The document provides an overview of key marketing concepts and terms, including definitions of marketing, the marketing mix (4Ps and 4Cs), differences between sales and marketing, the scope of what can be marketed, core concepts like customer needs and wants, and factors that influence marketing strategy like the external environment. It also discusses topics like target markets, the marketing plan, the marketing process, product types and product mix, customers and understanding customer value.
bornface business and accounting marking and sales management
This document defines marketing and its key concepts. Marketing is the process of directing the flow of goods and services from producers to consumers to satisfy needs and wants. The four main elements of the marketing mix are product, price, place, and promotion. Product refers to the goods and services offered. Price is the amount customers pay. Place means how the product is distributed to reach customers. Promotion covers activities that communicate the product's benefits to persuade customers to buy. The goal is to guide development and sales through understanding consumer needs.
Marketing management 01
Marketing management involves choosing target markets and maintaining profitable customer relationships. It is defined as the art and science of creating, delivering, and communicating superior customer value. The key aspects of marketing management are understanding customer needs and wants, developing appropriate products and services to meet those needs, determining pricing, and promoting and distributing offerings to maximize value for both customers and the organization. Marketing orientations have evolved from a production focus to a customer-centric approach centered on delivering value.
Pride2e basic ch01
This document provides an overview of marketing concepts including defining marketing, understanding customers and target markets, the marketing mix of product, price, place, and promotion, satisfying exchange relationships, the marketing environment and concept, managing customer relationships, the importance of marketing management, and the role of marketing in business and society. It discusses key topics such as the evolution of marketing orientation, implementing the marketing concept, relationship marketing and CRM, the components of value, and controlling marketing activities for effectiveness and efficiency.
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bornface business and accounting marking and sales management
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Introduction To Marketing Mm I
Editor's Notes
- Steel – Cold rolled steel – Bearings – axle assembly - trucks