1. Introduction to
The Lean
Startup
Nawras
Skhmot
Co-‐founder
&
Lead
Organizer
Lean
Startup
Circle
Stavanger
Disclaimer:All content is based on Eric Ries book and presentations
Stavanger
5. What is a startup?
Entrepreneurs
are
everywhere
“A startup is a human institution designed to deliver
a new product or service under conditions of
extreme uncertainty”
-Eric Ries
10. • Father of scientific management
• Standardize work into tasks
• Compensate workers based on
performance
• ‘Great Man Theory’
“In the past, the man was first.
In the future, the system will
be first.” (1911)
Who to Blame?
Entrepreneurs
are
everywhere
Frederick Winslow Taylor
17. The Premise of Lean Startup:
If we can reduce the time between pivots
We can increase our odds of success
Before we run out of money
Speed Wins
Entrepreneurship
is management
20. ”…. is that version of a new product
which allows a team to collect the
maximum amount of validated learning
about customers with the least effort”
Minimum Viable Product
Validated
Learning
-Eric Ries
23. In Lean Startup, the unit of value
is learning, and everything else
that does not contribute to
learning is waste.
Value vs. Waste
Validated
Learning
28. The Three Learning Milestones
Innovation
Accounting
1. ESTABLISH
THE BASELINE
- Build a MVP
- Measure how
customers
behave right
now
29. The Three Learning Milestones
Innovation
Accounting
1. ESTABLISH
THE BASELINE
2. TUNE THE
ENGINE
- Build a MVP
- Measure how
customers
behave right
now
- Experiment to
see if we can
improve metrics
from the
baseline toward
the ideal
30. The Three Learning Milestones
Innovation
Accounting
1. ESTABLISH
THE BASELINE
2. TUNE THE
ENGINE
3. PIVOT OR
PERSEVERE
- Build a MVP
- Measure how
customers
behave right
now
- Experiment to
see if we can
improve metrics
from the
baseline toward
the ideal
- When
experiments
reach
diminishing
returns, its time
to pivot