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2010 04 23 Startup Lessons Learned conference welcome slides by Eric Ries #sllconf

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Presented by Eric Ries at http://sllconf.com on April 23, 2010 in SF

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2010 04 23 Startup Lessons Learned conference welcome slides by Eric Ries #sllconf

  1. Welcome<br />#leanstartup<br />#sllconf<br />Eric Ries (@ericries)<br />http://StartupLessonsLearned.com<br />
  2. Entrepreneurship = Awesome<br />It is the best time in the history of the world to be an entrepreneur<br />Costs are falling in all industries<br />Barriers are being destroyed<br />Disruption and chaos are everywhere<br />
  3. Why build a startup?<br />Only entrepreneurship combines these three elements<br />Change the world<br />Build an organization of lasting value<br />Make customers’ lives better<br />
  4. What is a startup?<br /><ul><li>A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.
  5. Nothing to do with size of company, sector of the economy, or industry</li></li></ul><li>Entrepreneurship is management<br /><ul><li>Our goal is to create an institution, not just a product
  6. Traditional management practices fail</li></ul>- “general management” as taught to MBAs<br /><ul><li>Need practices and principles geared to the startup context of extreme uncertainty
  7. Not just for “two guys in a garage”</li></li></ul><li>Making Progress<br /><ul><li>In a lean transformation, question #1 is – which activities are value-creating and which are waste?
  8. In traditional business, value is created by delivering products or services to customers
  9. In a startup, the product and customer are unknowns
  10. We need a new definition of value for startups:validated learning about customers</li></li></ul><li>Minimize TOTAL time through the loop<br />
  11. There’s much more…<br />Build Faster<br />Unit Tests<br />Usability Tests<br />Continuous Integration<br />Incremental Deployment<br />Free & Open-Source<br /> Components<br />Cloud Computing<br />Cluster Immune System<br />Just-in-time Scalability<br />Refactoring<br />Developer Sandbox<br />Minimum Viable Product<br />Learn Faster<br />Split Tests<br />Customer Interviews<br />Customer Development<br />Five Whys Root Cause<br />Analysis<br />Customer Advisory Board<br />Falsifiable Hypotheses<br />Product Owner<br />Accountability<br />Customer Archetypes<br />Cross-functional Teams<br />Semi-autonomous Teams<br />Smoke Tests<br />Measure Faster<br />Funnel Analysis<br />Cohort Analysis<br />Net Promoter Score<br />Search Engine Marketing<br />Real-Time Alerting<br />Predictive Monitoring<br />Measure Faster<br />Split Tests<br />Clear Product Owner<br />Continuous Deployment<br />Usability Tests<br />Real-time Monitoring<br />Customer Liaison<br />
  12. Myth #1<br />Myth<br />Lean means cheap. Lean startups try tospend as little money as possible.<br />Truth The Lean Startup method is not about cost,it is about speed.<br />
  13. Myth #2<br />Myth<br />The Lean Startup is only forWeb 2.0/internet/consumer software companies.<br />Truth The Lean Startup applies to all companies that face uncertainty about what customers will want.<br />
  14. Myth #3<br />Myth<br />Lean Startups are small bootstrapped startups.<br />Truth Lean Startups are ambitious and are able<br />to deploy large amounts of capital. <br />
  15. Myth #4<br />Myth<br />Lean Startups replace vision with dataor customer feedback.<br />Truth Lean Startups are driven by a compelling vision, and are rigorous about testing each element of this vision<br />
  16. Today<br />What does progress look like in a startup?<br />How do you know it’s time to pivot?<br />What is the minimum viable product?<br />Do Lean Startup methods scale?<br />What is the role of design?<br />How do we reconcile vision and customer data?<br />

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