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Going Lean
from start to deliver
@samiq
SO YOU WAN TO START?
A startup is a human
institution designed to
create a new product or
service under conditions
of extreme uncertainty.
Eric...
IT’S AN ON GOING
EXPERIMENT
SO STOP
WASTING
TIME
Our goal is to create an
institution, not just a
product.
change directions but
stay grounded in what
you have we have learnt
TIME TO
SUCCESS IS
PROPORTIONAL
TO THE SPEED
YOU GET TO
FAILURES...
SPEED WINS!
IT DOESN’T
MATTER IF
YOU MADE IT!
IF YOU MADE
IT ALONE :(
AND SO COMES
THE LEAN REVOLUTION
The expenditure of
resources for any
goal other than the
creation of value
for the end
customer to be
wasteful, and thus
a...
The customer is
the most important
part of the
production line.
W. Edwards Deming
waterfall agile lean
advance to
next stage
line of
working code
validated
learning
problem: known
solution: known
problem:...
@ericries
YOU START WITH
A VISION
YOU GET YOUR MVP
NOT THIS MVP
Minimum Viable Product
IT CAN BE AS SIMPLE
AS A WEBSITE
OR BUILD SOMETHING SIMPLE
experiment to see if you can
improve the metrics from the
baseline towards the ideal
http://g.samiq.co/11MIAZs
FOCUS ON ACTIONABLE METRICS
TUNE THE ENGINE
when experiments reach
diminishing returns, it’s
time to pivot
weekly yearly
1% 1.7x
2% 2.8x
5% 12.6x
7% 33.7x
10% 142.0x
http://g.samiq.co/16zZvjD
GROWTH
how do we know when to pivot?
vision or strategy or product?
what should we measure?
how do products grow?
are we creating...
buybuy
buy buy buy buy
buy
buy
go read
Going lean - an introduction to lean startup
Going lean - an introduction to lean startup
Going lean - an introduction to lean startup
Going lean - an introduction to lean startup
Going lean - an introduction to lean startup
Going lean - an introduction to lean startup
Going lean - an introduction to lean startup
Going lean - an introduction to lean startup
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Going lean - an introduction to lean startup

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so you have come up with a $100M idea and don't know where to start? This is a quick introduction to the Lean Startup method with links to resources that will get you on your way to success.

this is an annotated version of my presentation at Costa Rica Entrepreneurs on August 6th 2013.

Published in: Business, Technology

Going lean - an introduction to lean startup

  1. 1. Going Lean from start to deliver @samiq
  2. 2. SO YOU WAN TO START?
  3. 3. A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty. Eric Ries (2011-09-13). The Lean Startup
  4. 4. IT’S AN ON GOING EXPERIMENT
  5. 5. SO STOP WASTING TIME
  6. 6. Our goal is to create an institution, not just a product.
  7. 7. change directions but stay grounded in what you have we have learnt
  8. 8. TIME TO SUCCESS IS PROPORTIONAL TO THE SPEED YOU GET TO FAILURES... SPEED WINS!
  9. 9. IT DOESN’T MATTER IF YOU MADE IT!
  10. 10. IF YOU MADE IT ALONE :(
  11. 11. AND SO COMES THE LEAN REVOLUTION
  12. 12. The expenditure of resources for any goal other than the creation of value for the end customer to be wasteful, and thus a target for elimination Lean manufacturing
  13. 13. The customer is the most important part of the production line. W. Edwards Deming
  14. 14. waterfall agile lean advance to next stage line of working code validated learning problem: known solution: known problem: known solution: unknown problem: unknown solution: unknown unit of progress vs problem/solution
  15. 15. @ericries
  16. 16. YOU START WITH A VISION
  17. 17. YOU GET YOUR MVP
  18. 18. NOT THIS MVP
  19. 19. Minimum Viable Product
  20. 20. IT CAN BE AS SIMPLE AS A WEBSITE
  21. 21. OR BUILD SOMETHING SIMPLE
  22. 22. experiment to see if you can improve the metrics from the baseline towards the ideal
  23. 23. http://g.samiq.co/11MIAZs FOCUS ON ACTIONABLE METRICS
  24. 24. TUNE THE ENGINE
  25. 25. when experiments reach diminishing returns, it’s time to pivot
  26. 26. weekly yearly 1% 1.7x 2% 2.8x 5% 12.6x 7% 33.7x 10% 142.0x http://g.samiq.co/16zZvjD GROWTH
  27. 27. how do we know when to pivot? vision or strategy or product? what should we measure? how do products grow? are we creating value? what’s in the MVP? can we go faster?
  28. 28. buybuy buy buy buy buy
  29. 29. buy
  30. 30. buy
  31. 31. go read

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