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Lean Startup101 2014-05-07

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Lean Startup101 2014-05-07

  1. 1. Lean StartUp 101 The basic stuff… By Guita Gopalan
  2. 2. Eric on Lean Startup
  3. 3. Lean StartUp Principles Framework Methods Techniques Tools LOOSE & CONCRETE
  4. 4. Quick Lean StartUp
  5. 5. Core Concepts Principles • Entrepreneurs are everywhere. • Entrepreneurship is management. • Validated learning. • Innovation accounting. • Build – Measure – Learn
  6. 6. Eliminate Uncertainty Work Smarter Not Harder Develop an MVP/MVE Validated Learning
  7. 7. What is a startup? STARTUP = EXPERIMENT Get you Moving Fail Faster. Succeed Faster.
  8. 8. PROBLE M SOLUTIO N MARKET
  9. 9. PROBLE M SOLUTIO N MARKET
  10. 10. Steve Blank on Lean
  11. 11. Progress > Perfection
  12. 12. Minimize TOTAL time through the loop Learn Faster Split Tests Customer Development Five Whys Customer Advisory Board Falsifiable Hypotheses Product Owner Accountability Customer Archetypes Cross-functional Teams Semi-autonomous Teams Smoke Tests Measure Faster Split Tests Continuous Deployment Usability Tests Real-time Monitoring & Alerting Customer Liaison Build Faster Unit Tests Usability Tests Continuous Integration Incremental Deployment Free & Open-Source Cloud Computing Cluster Immune System Just-in-time Scalability Refactoring Developer Sandbox Minimum Viable Product Measure Faster Funnel Analysis Cohort Analysis Net Promoter Score Search Engine Marketing Predictive Monitoring
  13. 13. Learning = unit of progress Minimum Viable Experiment Minimum Viable Product
  14. 14. MVP / MVE • What will test your hypothesis o MVE • Exploration • Pitch • Concierge o MVP • Prototype DATA
  15. 15. Learning = unit of progress Actionable Metrics vs. Vanity Metrics
  16. 16. Tools • Lean Canvas • Business Model Canvas • Javelin Board / Experiment or Validation Board • Etc. WHY? • Identify all your assumptions & hypothesis • Prioritize validation • Snapshot of your startup at a certain point in time
  17. 17. What is a Pivot?
  18. 18. Key Things About Lean • Test Your Assumptions • Focus on Customer Needs • Reduce Cycle Time • Less Documenting, More Doing • Right Action, Right Time
  19. 19. Lean StartUp Machine

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