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Foundation Degree - ARTS MANAGEMENT
AM4002/40: Skills For Arts Managers 1 - Communications

Sessions 7: Thursday 28 October
------------------------------------------------------------------------------

Introduction to Evaluation




            “You were wonderful darlings!”
1

    ‘Evaluation is the collecting of different points of view
    about your work, analysing them and drawing conclusions
    in order to measure how successful it has been’
                  Essential Guide to Business in the Performing Arts Freakley & Sutton




    Why do we need to
    evaluate projects?




                                                    Charlie & Sheba
                                                    Museum of Bad Art - Boston
2

    Evaluation cycle

                   Plan:
                   Set objectives
                   Decide strategy



                                Implement plan
     Evaluate:
     Observe, research &
     feedback into plan
3

    Objectives are hard to evaluate unless
    they are ‘SMART’

    S = Specific
    M = Measurable
    A = Achievable
    R = Realistic
    T = Time-bound


                               The Haircut
                               Museum of Bad Art - Boston
4

    • Which of the objectives on your sheets
    are SMART?


    • How can they be improved to make
    them more specific, measurable,
    achievable, realistic or time-bound?
5


    Monitoring & Collecting Data

    Definitions:

       Quantitative       /    Qualitative



        Primary       /       Secondary
6
    Questionnaire (online or paper)
    Interview (video, telephone, face-to-face)
    Focus group
    Discussion
    Observations
    Secret shopper
    Self-evaluation
    Research from peers

    • Qualitative or quantitative data?

    • Pros & cons of method?
7

    Free online evaluation tools:




    www.surveymonkey.com
    www.surveymonkey.com




    www.eventimpacts.com
    www.eventimpacts.com
8


    How you are going to undertake your
    evaluation research


    Draft of questions
    you will ask




                            Lucy in the Field with Flowers
                            Museum of Bad Art - Boston
9

    Your evaluation report:

    3.Introduction – outline the brief in
    your own words

    5.Outline your research methods

    7.Results

    9.Conclusions and recommendations

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'Introduction to Evaluation' powerpoint slides

  • 1. Foundation Degree - ARTS MANAGEMENT AM4002/40: Skills For Arts Managers 1 - Communications Sessions 7: Thursday 28 October ------------------------------------------------------------------------------ Introduction to Evaluation “You were wonderful darlings!”
  • 2. 1 ‘Evaluation is the collecting of different points of view about your work, analysing them and drawing conclusions in order to measure how successful it has been’ Essential Guide to Business in the Performing Arts Freakley & Sutton Why do we need to evaluate projects? Charlie & Sheba Museum of Bad Art - Boston
  • 3. 2 Evaluation cycle Plan: Set objectives Decide strategy Implement plan Evaluate: Observe, research & feedback into plan
  • 4. 3 Objectives are hard to evaluate unless they are ‘SMART’ S = Specific M = Measurable A = Achievable R = Realistic T = Time-bound The Haircut Museum of Bad Art - Boston
  • 5. 4 • Which of the objectives on your sheets are SMART? • How can they be improved to make them more specific, measurable, achievable, realistic or time-bound?
  • 6. 5 Monitoring & Collecting Data Definitions: Quantitative / Qualitative Primary / Secondary
  • 7. 6 Questionnaire (online or paper) Interview (video, telephone, face-to-face) Focus group Discussion Observations Secret shopper Self-evaluation Research from peers • Qualitative or quantitative data? • Pros & cons of method?
  • 8. 7 Free online evaluation tools: www.surveymonkey.com www.surveymonkey.com www.eventimpacts.com www.eventimpacts.com
  • 9. 8 How you are going to undertake your evaluation research Draft of questions you will ask Lucy in the Field with Flowers Museum of Bad Art - Boston
  • 10. 9 Your evaluation report: 3.Introduction – outline the brief in your own words 5.Outline your research methods 7.Results 9.Conclusions and recommendations