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Week 2 Slides
- 1. Professional Promotion on an Amateur Budget Workshop 2 Thu 6 Oct BRLSI Ambassadors & Press Lindsay Endean [email_address] www.lindsayendean.co.uk Kilter Theatre – Roots Replanted. Photo: Lindsay Endean 2010
- 3. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk 22 Sept: Who, Why, What? Who are the different groups that visit your organisation and who would you like to visit more? Why would these groups visit your organisation – how would they benefit? What can you do to improve the experience you organisation offers visitors?
- 7. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Ambassadors example 1: Bath Spa Live members
- 8. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Setting up an ambassador scheme 1. What are we aiming to achieve? Promoting a single event? Long-term organisation profile raising? Targeting a particular group? 2. How closely do you want to work with your ambassadors? 3. Who will coordinate your ambassadors? 4. What are you going to give back to them?
- 9. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Press Listings Preview/reviews General features Interviews Regular features Blog posts
- 12. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Organise a world record attempt Bath International Festival of Dance – world record waltz
- 13. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Perform at a shop/business opening
- 14. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Hold open auditions… … for dogs
- 15. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Set up a great photo opportunity
- 17. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk 20 October: Online marketing http://ppab.moonfruit.com/
- 18. Professional Promotion on an Amateur Budget Workshop 2 Thu 6 Oct BRLSI Ambassadors & Press Lindsay Endean [email_address] www.lindsayendean.co.uk Kilter Theatre – Roots Replanted. Photo: Lindsay Endean 2010
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