The document discusses tools and strategies for promoting professional projects on an amateur budget. It provides recommendations for designing basic or advanced budget websites using platforms like Moonfruit, Google Sites, WordPress, and Volusion. The document also discusses improving existing websites, using social media like Facebook to promote events, setting up email lists through services like MailChimp and Campaign Monitor, and creating content for websites and social media using tools like Audacity and Issuu. The final session topic is about print and distribution strategies.

1. Professional Promotion on an Amateur Budget Workshop 3 Thu 20 Oct BRLSI Online Promotion Lindsay Endean [email_address] www.lindsayendean.co.uk Kilter Theatre – Roots Replanted. Photo: Lindsay Endean 2010

2. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk http://ppab.moonfruit.com/

3. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Tools for designing a budget website from scratch More basic: www.moonfruit.com https://sites.google.com/ http://wordpress.com/ http://wordpress.org More advanced – good for web shops: www.volusion.co.uk www.create.net

4. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk http://picasa.google.com

5. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Improving an existing website:

6. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk

7. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk 58,818 (Number of post views for Bath Spa Live’s Facebook page this year)

8. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk

9. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk

10. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk

11. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk

12. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk www.mailchimp.com

13. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk www.campaignmonitor.com

14. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Things to consider when setting up an email list: Data Protection Law Integration with website & social media Maximise email collection opportunities Timing Deliverability (don ’ t end up in the spam bin) Template design – getting a template professionally designed might be a good investment

15. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Creating content for social media and websites: www.download-audacity.com - sound recording editor http://issuu.com - publishing digital versions of printed material http://goanimate.com - create animations www.dermandar.com - create 360 degree image panoramas http://myqr.co - barcodes for mobile phone scanning www.tweetdeck.com - keep track of your social media sites

16. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk 3 November: Print & Distribution http://ppab.moonfruit.com/

17. Professional Promotion on an Amateur Budget Workshop 4 Thu 20 Oct BRLSI Online Promotion Lindsay Endean [email_address] www.lindsayendean.co.uk Kilter Theatre – Roots Replanted. Photo: Lindsay Endean 2010