This document discusses online promotion strategies for amateur artists on a budget. It provides recommendations for basic and advanced website design tools, as well as tips for using social media platforms like Facebook and tools for creating digital content. Website types are outlined, such as forums, galleries, blogs. Email marketing services like MailChimp and Campaign Monitor are presented for building email lists. Considerations for email lists include data protection, integration, and deliverability. Social media content ideas are listed like press articles, photos, videos and links. Audio and video editing software are recommended for creating digital content.

1. Professional Promotion
on an Amateur Budget
Workshop 3
Tue 15 Oct
BRLSI
Online Promotion
Lindsay Endean
ljendean@gmail.com
www.lindsayendean.co.uk Kilter Theatre – Roots Replanted. Photo: Lindsay Endean 2010

2. Professional Promotion on an Amateur Budget
Type of website?
Forum
Social media integration
Showcase / gallery
Online ‘brochure’ for events
Shop
Blog
www.lindsayendean.co.uk © Lindsay Endean 2011

3. Professional Promotion on an Amateur Budget
Tools for designing a budget website from scratch
More basic:
www.moonfruit.com
https://sites.google.com/
http://wordpress.com/
http://wordpress.org
More advanced – good for web shops:
www.volusion.co.uk
www.create.net
www.lindsayendean.co.uk © Lindsay Endean 2011

4. Professional Promotion on an Amateur Budget
http://picasa.google.com
www.lindsayendean.co.uk © Lindsay Endean 2011

5. Professional Promotion on an Amateur Budget
Improving an existing website – BRLSI before & after:
www.lindsayendean.co.uk © Lindsay Endean 2011

6. Professional Promotion on an Amateur Budget
www.lindsayendean.co.uk © Lindsay Endean 2011

7. Professional Promotion on an Amateur Budget
58,818
(Number of post views for Bath Spa Live’s Facebook page last year)
www.lindsayendean.co.uk © Lindsay Endean 2011

8. Professional Promotion on an Amateur Budget
www.lindsayendean.co.uk © Lindsay Endean 2011

9. Professional Promotion on an Amateur Budget
www.lindsayendean.co.uk © Lindsay Endean 2011

10. Professional Promotion on an Amateur Budget
www.lindsayendean.co.uk © Lindsay Endean 2011

11. Professional Promotion on an Amateur Budget
www.lindsayendean.co.uk © Lindsay Endean 2011

12. Professional Promotion on an Amateur Budget
www.mailchimp.com
www.lindsayendean.co.uk © Lindsay Endean 2011

13. Professional Promotion on an Amateur Budget
www.campaignmonitor.com
www.lindsayendean.co.uk © Lindsay Endean 2011

14. Professional Promotion on an Amateur Budget
Things to consider when setting up an email list:
•Data Protection Law
•Integration with website & social media
•Maximise email collection opportunities
•Timing
•Deliverability (don’t end up in the spam bin)
•Template design – getting a template professionally
designed might be a good investment
www.lindsayendean.co.uk © Lindsay Endean 2011

15. Professional Promotion on an Amateur Budget
‘Social Media’ to add to your pages:
Press articles
Photos – formal and informal
Short news updates
Videos
Links to other sites
Quotes
Thank you notes
Requests for help
Job adverts
Events
Special offers
www.lindsayendean.co.uk © Lindsay Endean 2011

16. Professional Promotion on an Amateur Budget
Creating content for social media and websites:
www.download-audacity.com - sound recording editor
http://issuu.com - publishing digital versions of printed material
http://goanimate.com - create animations
www.dermandar.com - create 360 degree image panoramas
http://myqr.co - barcodes for mobile phone scanning
www.tweetdeck.com - keep track of your social media sites
http://www.techsmith.com - video tools
www.lindsayendean.co.uk © Lindsay Endean 2011

17. Professional Promotion
on an Amateur Budget
Online Promotion
Lindsay Endean
ljendean@gmail.com
www.lindsayendean.co.uk
Kilter Theatre – Roots Replanted. Photo: Lindsay Endean 2010