Professional Promotion on an Amateur Budget 1, 17/04/12

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Professional Promotion on an Amateur Budget 1, 17/04/12

  1. 1. Professional Promotionon an Amateur BudgetWorkshop 1Tuesday 17 April, 2012BRLSIWho, Why, What, When?Lindsay Endeanljendean@gmail.comwww.lindsayendean.co.uk Kilter Theatre – Roots Replanted. Photo: Lindsay Endean 2010
  2. 2. Professional Promotion on an Amateur Budget http://ppab.moonfruit.com/www.lindsayendean.co.uk © Lindsay Endean 2011
  3. 3. Professional Promotion on an Amateur Budget Tue 17 April: Who, why, what? Tue 1 May: Old friends – Branding & print Tue 15 May: New friends – all things ‘online’ Tue 29 May: Press & PR .www.lindsayendean.co.uk © Lindsay Endean 2011
  4. 4. Professional Promotion on an Amateur Budget Bath Spa Live: www.bathspalive.com The Sulis Ensemble: www.thesulisensemble.org www.lindsayendean.co.ukwww.lindsayendean.co.uk © Lindsay Endean 2011
  5. 5. Professional Promotion on an Amateur Budget Art or Marketing? The Physical Impossibility Of Death In The Mind Of Someone Living – Damien Hirst. Photo – Conceptual Rebelwww.lindsayendean.co.uk © Lindsay Endean 2011
  6. 6. Professional Promotion on an Amateur Budget “Wales Millennium Centre is a marketing organisation” Jonathan Harper, CEO WMCwww.lindsayendean.co.uk © Lindsay Endean 2011
  7. 7. Professional Promotion on an Amateur Budget Who are the largest group of people within your organisation’s audience/participants? Rocky Horror Picture Show audience NYC – Photo - Rocky Music Who are the second and third largest groups?www.lindsayendean.co.uk © Lindsay Endean 2011
  8. 8. Professional Promotion on an Amateur Budget 2.Briefly describe your organisation to your neighbour. 4.List new audience groups that you’d like to attract and/or current groups you’d like to encourage to attend more. 6.Why would these groups attend (what would be the benefit to them)? 8.Use your neighbour as a consultant – ask them to suggest at least one group. www.exactitudes.comwww.lindsayendean.co.uk © Lindsay Endean 2011
  9. 9. Professional Promotion on an Amateur Budget We have now thought about who are audience are. We have also thought about what they want to get out of their visit to our organisation. Now we need to think about whether we are giving them what they want.www.lindsayendean.co.uk © Lindsay Endean 2011
  10. 10. Professional Promotion on an Amateur Budget 2.Turn to a different neighbour. 4.Think of arts/cultural organisations you have visited recently as a member of the public. 6.Describe one thing they did that enhanced the experience for you. 8.Describe one thing they could do better.www.lindsayendean.co.uk © Lindsay Endean 2011
  11. 11. Professional Promotion on an Amateur Budget Target Visitor segment + experience = ideas ideas What improvements can you make to the experience that your organisation offers, to make them more attractive to your targets?www.lindsayendean.co.uk © Lindsay Endean 2011
  12. 12. Professional Promotion on an Amateur Budget Summary: •Segmented our audiences •Thought about where to focus marketing efforts •Ideas on improving ‘customer service’ •Met lovely new people and learnt more about their organisationswww.lindsayendean.co.uk © Lindsay Endean 2011
  13. 13. Professional Promotion on an Amateur Budget http://ppab.moonfruit.com/www.lindsayendean.co.uk © Lindsay Endean 2011
  14. 14. Professional Promotion on an Amateur Budget Next week… same time, same place: Branding & Printwww.lindsayendean.co.uk © Lindsay Endean 2011

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