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1. Communication
Prepared By:
Muhammad Hamza Bilal
Jhanzaib
Habib
Haider
Submitted To:
Professor Shakeel Zaidi

2. Contents
What is communication
Process of communication
Types of communication
Levels of communication
Communication Barriers
Tools of Effective Communication

3. Communication is What?
The word communication is derived from Latin
word ‘communis’; which means
common.Communication is sending and
receiving information between two or more
people.
Sender:
The person sending the information is
called sender.
Receiver:
The person receiving the information is
called receiver.

4. The information conveyed can include facts, ideas,
concepts, opinions, beliefs, attitudes, instructions and
even emotions.

6. Types of Communication
People communicate with each other in a number
of ways that depend upon the message and its
context in which it is being sent.
Types of communication based on the
communication channels used are-
Verbal Communication
Non-Verbal Communication

7. Verbal Communication
Verbal and non-verbal are all types of communication. But
the difference
between them is that we use our
voice in verbal communication
and we use body signs in non-
verbal communication.
Verbal Communication is
divided into:
 Oral Communication
 Written Communication

8. Oral Communication
Oral Communication is the process of expressingss
information or ideas by word of mouth. That is
called Oral Communication.
Types of oral communication:
Include formal communication,
such as classroom lectures,
speeches and meeting
presentations;
and informal communication, such as casual phone
or dinner table conversations.

9. Advantages:
Time saving
Quick Feedback
Application in Special Areas
Powerful Means of Persuasion and Control Saving
Money
More Reliable
Flexibility
Complete Understanding

10. Disadvantages
Poor Retention
No Records
Misunderstanding
Unsuitable for lengthy messages
Lack of Responsibility

11. Written Communication
A medium for communication that entails the written
word. Letters, emails and manuals are forms of
written
communication.
Need for written of
communication, the
old style of
communication did not have public relationship,
advertising, technology& many aspects of modern
day communication.

12. Advantages
Wide Access
Accuracy
Lengthy Messages
Permanent Record
Legal Evidence
Fixed Responsibility

13. Disadvantages
Time consuming
Costly
Lack of secrecy
Lack of secrecy
Impersonal
Impersonal

14. Non-Verbal Communication
Non-Verbal communication is a process of
communication through sending and receiving
wordless messages use body signs in non-verbal
communication. Such as gesture, body language,
posture, tone of voice or facial expressions, is
called non-verbal communication.
Non-Verbal communication is all about the body
language of speaker.

15. Non-Verbal communication have the following three
elements-
Appearance:
Speaker-
Clothing, hairstyle, neatness, use of cosmetics
Surrounding-
room size, lighting, decorations, furnishings
Body Language:
facial expressions, gestures, postures
Sounds:
Voice tone, Volume, Speech rate

16. Levels of Communication
Interpersonal Communication
Intrapersonal Communication
Group Communication
Organizational Communication
Face to Face Communication
Mass Communication

17. Interpersonal Communication
In Interpersonal Communication, two persons or
involved in this communication process. In a
conversation between friends. Their message
consists of both verbal and non-verbal symbols.
Because interpersonal communication is between to
(or a few) people, it offers the greatest opportunity
for feedback. Psychological noise is likely to be
minimal because each person can see whether the
other is distracted.

18. Intrapersonal Communication
Intrapersonal communication is a communication
which happens yourself. Here both source (sender)
and receiver is only one. So, the feedback works
without any interruption. A message originating
from source part of the brain travels through the
channel of nerves to reach another location.
Example:
A person can communicate himself through
pain, thinking, feelings and emotion etc.

19. Group Communication
More than two members involved in communication
process will become a group communication. If least
number of persons is involved in the group
communication is called as small group
communication. There is also a good deal of
opportunity for feedback.
Example:
Family, Class fellow, hockey team players.

20. Organizational Communication
Organizational Communication is a subfield of the
lager discipline of communication studies.
Communication within organizations, firms &
institution. Communication also outside the other
related organization. Number of person sufficient &
no immediately feedback.

21. Face-to-Face Communication
Face-to-face communication also boosts
collaboration and creativity through the ability to
share ideas more freely. Communication is more
than just words. Meeting in person helps you detect
body language, feelings, tone and reactions, which
can often be misinterpreted through digital means.

22. Mass Communication
In mass communication, basically have a large
number of audience and they are all can’t grouped
together in one place so we need certain tool or
technology for communication process. But in mass
communication, there is no direct access with
receiver. So, for that they need media like
newspaper, radio, television and internet. Here the
audience feedback is very less or delayed.

23. Communication Barriers
They are anything that hindes the process of
communication.
Message
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Under-
standing
Sender ReceiverBarriers

24. Language Barriers
Language barrier are due to different languages
spoken by the people within an organization.
Example:
People of Pakistan generally speak Urdu and
people of Spain speaks Spanish and if they work
together it gets difficult for them to communication.

25. Psychological Barriers
Psychological barriers occurs due to the
psychological state of the receiver which may
influence the interpretation of the message.
Example:
If we are angry we may misinterpret
what others are saying.

26. Physiological Barriers
Physiological barriers are due to physical state of the
receiver.
Example:
A receiver with reduced hearing may not
grasp entire conversation?

27. Physical Barriers
Physical barrier is due to the geographic distance
between sender and receiver. Although modern
technology serves to provide support to reduced
physical barriers.
Example:
A person in Pakistan and another in America
will face physical barriers communication.

28. Attitudinal Barriers
Attitudinal barriers are behaviors of perceptions that
prevent people from communicating.