Digital marketing refers to marketing through electronic mediums like the internet, mobile, television, and radio. It involves using technologies like websites, emails, apps, and social media to promote brands and engage with customers. There are two forms of digital marketing: pull marketing, where customers actively seek content through searches and visits to websites, and push marketing, where marketers send messages without customers seeking them out, such as display ads. Digital marketing offers many benefits over traditional marketing such as lower costs, global reach, ability to refine strategies in real-time, and potential for content to spread virally through social media sharing.

1. Digital
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2. What is digital marketing?
In a simple way, the word digital is all
about which more or less means electronic
signals and so any medium that uses electronic
signals can be termed as digital medium or
electronic medium.
So digital marketing can be defined as
marketing or promotion of brands, products,
services to the consumers by using any or all
available forms of digital (electronic) mediums like
internet, mobile, television and radio. This is the
reason why digital marketing is also known
as electronic marketing or simply e-marketing
Digital Marketing =Internet Marketing + Mobile
Marketing + Radio Marketing + TV Marketing

3. Digital marketing is marketing that makes use of
electronic devices (computers) such as personal
computers, smart phones, cell phones, tablets to
engage with stakeholders.
Digital marketing applies technologies or platforms
such as websites, e-mail, apps (classic and mobile)
and social networks. Digital marketing is often
referred to as ‘online marketing’ or ‘internet
marketing’.
Social Media Marketing is a component of digital
marketing.

4. Forms of Digital Marketing
There are two form of digital marketing exist:
 Pull Digital Marketing : In this, the consumer
actively seeks the marketing content, often via web
searches, through email,websites,blogs and more
on. Users have to navigate to the website to view
the content.SEO is one tactic used to increase the
activity.
 Push Digital Marketing: In this, the marketer
sends a message without the recipient actively
seeking the content, such as display advertising on
websites and new blogs.

6. Benefits of Digital Marketing
There are many benefits of using Digital Marketing over
Traditional Marketing such as:
Reduced cost-business can develop its online marketing strategy
for very little cost and can potentially replace costly advertising
channels such as Yellow Pages, television, radio and magazine.
Level playing field: Any business can compete with any competitor
regardless of size with a solid digital marketing strategy.
Real time results: you don’t have to wait weeks for a boost to your
business like you would have to waiting for a fax or form to be
returned. You can see the numbers of visitors to your site and its
subscribers increase, peak trading times, conversion rates and
much more at the touch of a button.

7. Brand Development: A well maintained website with quality content
targeting the needs and adding value to your target audience can provide
significant value and lead generation opportunities. The same can be said
for utilising social media channels and personalised email marketing.
Far greater exposure: A Business can be seen anywhere in the world
from one marketing campaign, the cost to do this using traditional methods
would be considerable. If once the key word search content in your website
is optimised you should see a long-term return on your investment and will
be fairly low cost to maintain your ranking.
Refinement of your strategy: Marketing online enables you to refine your
strategy at any point in time and see any improvements or opportunities for
further refinement almost instantaneously.
Viral: In Online, using social media share buttons on your website, email
and social media channels enables your message to be shared quickly, just
look how effective it is for sharing breaking news. For example, in a
facebook account any post that is shared can be spreaded within few
minutes or hours. Risk management should be taken care.

8. Thank you