Digital marketing refers to marketing through electronic mediums like the internet, mobile, television, and radio. It uses technologies like websites, emails, apps, and social media to engage with customers. There are two forms - pull marketing, where customers actively seek content through searches and visits, and push marketing, where marketers send messages without customers seeking them out, like display ads. Digital marketing offers benefits over traditional marketing like lower costs, a level playing field for businesses of any size, and real-time results and analytics.

2.  In a simple way, the word digital is all about which
more or less means electronic signals and so any
medium that uses electronic signals can be termed as
digital medium or electronic medium.
 So digital marketing can be defined as marketing or
promotion of brands, products, services to the
consumers by using any or all available forms of digital
(electronic) mediums like internet, mobile, television
and radio. This is the reason why digital marketing is
also known as electronic marketing or simply e-marketing
Digital Marketing =Internet Marketing + Mobile
Marketing + Radio Marketing + TV Marketing

3.  Digital marketing is marketing that makes use of
electronic devices (computers) such as personal
computers, smart phones, cell phones, tablets to engage
with stakeholders.
 Digital marketing applies technologies or platforms such
as websites, e-mail, apps (classic and mobile) and social
networks. Digital marketing is often referred to as ‘online
marketing’ or ‘internet marketing’.
 Social Media Marketing is a component of digital
marketing.

4.  There are two form of digital marketing exist:
 Pull Digital Marketing : In this, the consumer actively
seeks the marketing content, often via web searches,
through email,websites,blogs and more on. Users have
to navigate to the website to view the content.SEO is
one tactic used to increase the activity.
 Push Digital Marketing: In this, the marketer sends a
message without the recipient actively seeking the
content, such as display advertising on websites and
new blogs.

5.  There are many benefits of using Digital Marketing over Traditional
Marketing such as:
Reduced cost-business can develop its online marketing strategy for very
little cost and can potentially replace costly advertising channels such as
Yellow Pages, television, radio and magazine.
Level playing field: Any business can compete with any competitor
regardless of size with a solid digital marketing strategy.
Real time results: you don’t have to wait weeks for a boost to your
business like you would have to waiting for a fax or form to be
returned. You can see the numbers of visitors to your site and its
subscribers increase, peak trading times, conversion rates and much more
at the touch of a button.

6.  Brand Development: A well maintained website with quality content
targeting the needs and adding value to your target audience can provide
significant value and lead generation opportunities. The same can be said
for utilising social media channels and personalised email marketing.
 Far greater exposure: A Business can be seen anywhere in the world
from one marketing campaign, the cost to do this using traditional methods
would be considerable. If once the key word search content in your website
is optimised you should see a long-term return on your investment and will
be fairly low cost to maintain your ranking.
 Refinement of your strategy: Marketing online enables you to refine your
strategy at any point in time and see any improvements or opportunities for
further refinement almost instantaneously.
 Viral: In Online, using social media share buttons on your website, email
and social media channels enables your message to be shared quickly, just
look how effective it is for sharing breaking news. For example, in a
facebook account any post that is shared can be spreaded within few
minutes or hours. Risk management should be taken care.