Social media
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This document discusses social media marketing and provides details on different social media platforms. It explains that social media marketing is used to gain website traffic and attention through social platforms by creating engaging content for users to share. It then lists Facebook, LinkedIn, Twitter, and Google+ as common social media types and provides strategies for each, such as creating profiles and pages, posting updates, sharing content, and networking to promote brands and websites.
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The document discusses social media marketing and provides guidance on developing a social media strategy and plan. It defines social media and its key characteristics. It then outlines the benefits of social media marketing, including increased traffic, high quality links, and complementing other marketing efforts. The document proposes a four step approach to social media planning focusing on business goals, customer needs, engagement plans, and success metrics. It also provides examples of social media management, monitoring, and campaign activities across various social media platforms.
Digital Marketing
The document outlines a social media action plan, including conducting a social media audit, monitoring social media, managing social media presence, handling online reputation, engaging in social media marketing, and implementing a 12-month social media strategy. It discusses analyzing current efforts, recommending improvements, monitoring conversations, engaging audiences, and focusing on return on investment over time. Key steps include creating profiles, posting content, building followers, converting leads, and increasing website traffic by 50-60% within the first year.
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Social media
- 2. Social media marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. The resulting electronic word of mouth refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company
- 3. There are different types of social media: Facebook LinkedIn Twitter Google+
- 4. Creating profile Creating page Content development Buzz creation Integration page with other social media channels Post updates with links to the desired landing page Joining groups and pages Adding members Starting discussions Sharing links Creating facebook “like” button and badge, to place it in the website and blogs Run contests, promotional campaigns, polls… Video sharing via YouTube tabs ( for viral campaigns) Photo sharing via page flicker apps/ similar apps Document sharing ( pdf, ppt, whitepapers, brochures, notes..) Customized contact form/ registration form Promote blogs/feed Adding custom tabs Tagging use of various external interactive Apps
- 5. Creating profile Creating company page Integrating profile with other media channels Add connections Join Groups Targeting and networking with the influencers Starting Discussions in groups Active participations in relevant Q&A’s Publish Press release Create polls Launch and promote e vents Submit feeds Share presentation Integrate blogs to the profile Share likes
- 6. Creating twitter handle Post tweets with site link (content from the site) Following key influencers Use hash tags for keywords Re tweet influential tweets Tweeting based on trends Post natural updates frequently Influence mentions Create a twitter badge and place it on the site and blogs Increase followers base constantly Network and engage the followers
- 7. Create profile Create page Content Development Buzz Creation Integrating page with other social media channels Post updates with links to the desired landing page Joining pages Adding influencers to our circles Starting discussion Sharing links Video sharing Photo sharing Document sharing ( pdf, ppt, whitepaper, brochures, notes…) Tagging
- 8. Thank You