The document provides guidance on business ethics and giving presentations. It discusses a scenario where a bank executive, Mr. Randal, acts as a potential customer to gather competitive information from rival banks. While successful, some may argue this behavior is unethical. The document then provides tips for developing objectives, organizing information, structuring a presentation, practicing, and checking audiovisual equipment and the presentation room.

1. INTRODUCTION TO
BUSINESS ENGLISH
Day 6

2. BUSINESS ETHICS
Justin Randal oversees the home equity business
unit at a bank located in the Midwest. Mortgage
interest rates are extremely competitive and even
a fraction of a percentage point can cause a large
fluctuation in the cash flows of a bank.
Additionally, banks spend hefty amounts of money
in marketing their products to businesses and
consumers alike. Mr. Randal has a lucrative
salary, but the majority of the income he receives
is commission-based. By exceeding corporate
goals, Mr. Randal has climbed the corporate
ladder and now has many mortgage consultants
that work under him. He, in turn, is directly
affected (and compensated) by their performances
and encourages them to find new and innovative
ways to increase the number of mortgages the
bank handles.

3. A very important aspect of the highly
competitive banking industry is monitoring the
actions of competing entities. Industry
standards are fairly strict, but banks advertise
intensely and run various promotions
throughout the year. The financial institutions
target various customer segments in unique
and imaginative ways in order to outshine
other banks that compete for similar
customers. As a result, banks can be highly
influenced by even the slightest move of one of
its competitors. On a weekly basis, Mr. Randal
will play the role of a “potential customer” by
contacting competitors in order to attain highly
valuable information. He will address a
number of questions to a low-ranking personal
banker that resides at a rival entity.

4. These inquiries range from mortgage rates to
marketing campaigns. Mr. Randal asks for
information about current promotions and
even meddles about confidential company
policies. Based on the results of his research,
Mr. Randal alters the short-term strategy of
the bank in which he works. Because he is
very successful at what he does, the
individuals that work under Mr. Randal
emulate his behaviors. While many do not
support this behavior, they justify their actions
by arguing that their competitors carry out
similar acts.
Is it right for Mr. Randal to shop around and act
as a “potential customer”?

5. WHAT MAKES A GOOD
PRESENTATION?
Write down a few ideas you have.

6. FEARS OF PRESENTING
Are you afraid of giving a presentation?

7. LISTEN….
 Pick which key area is being talked about.

8. YOUR AUDIENCE
 Expectations from your Audience
Knowledgeable about your subject?
Experts or non-Experts?
Will this be a formal or informal discussion?
 Size of the Audience
Small group or a concert hall
 Time length of the presentation
 Language barrier
 What questions maybe asked

9. WHY DID THEY SAY
THAT?
 “What on earth is he talking about? I have no
idea!”
 “Hey Sarah, wake up! He’s finished.”
 “Read that! I can’t read that! I would need
binoculars to read that.”
 “Shut up! I can’t hear a thing.”
 “Summarize four main points? I heard only one!
Was I asleep?”

10. OBJECTIVES
 What do you want people to remember when they
leave your presentation?
 Make your objectives
 Clear
 Easy to remember
 Memorable
 Changes peoples opinion
 Work together in harmony

11. ORGANIZE YOUR
INFORMATION
 Get your information from different
resources
Internet
Internal Files
Books
TV Shows
Charts and graphs
Magazine
Newspaper
 Make sure the information is relevant and
up to date.

12. STRUCTURE
 Introduction
Most important part of your presentation.
First impression is the best impression.
Start your presentation with something that
will wake up the audience or make them
think.
 Personal story
 Joke
 Asking a question
 Referring to something that happened in the past
 Doing something extremely different (caution!!!)

13. NECESSARY OR NOT?

14. IS THIS A GREAT
INTRODUCTION?
 Listen to these two introductions
 Tell me if this a great introduction
 What is the introduction about?

15. ADDED TIPS
 Make sure to introduce yourself and your
company if no one has.
 Make sure to discuss the structure of the
presentation if it is more than 30 minutes.
 If you would like, make sure to tell the audience
that they can ask questions during or after the
presentation.
 Discuss what will happen after your talk if it is
not outlined.

16. PRACTICE…
 Your home town
 Your favorite sport
 Tourism
 Your first job
 Eating at a resturaunt
 Holidays
 A thing you really like
 Your hobbies

17. VISUALS
 Discuss this next week

18. PRACTICE
Practice will make you more confident
when you give the presentation to
your audience.
Practice helps to find what areas you
may need to work more on or anything
that makes no sense
Practice with a tape recorder or video
camera. Then practice with friends to
see what others think.

19. CHECKING YOUR ITEMS
Double check the following
Language
Spelling and grammar on slides and
hand-outs
Facts given
Pictures are correct
All multimedia is working

20. CHECK THE ROOM
Make sure everything is working
including
Microphone (if needed)
Projector (if needed)
Pens or chalk for the board
Eraser for the board
Air temperature
Computer
Etc.