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- 1. 2011 6 8
- 2. 2011 6 8
- 3. 29.3 Billion$ GAAP:8.5 Billion$ 2011 6 8
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- 36. 13 10 450 14 14 11 300 497 450 400 359 308 150 2006 2007 2008 0 2009 2010 2011 6 8
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- 38. Josh Collins BEST BUY, BEST BUY, BEST BUY Coral Biegler 2011 6 8
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- 65. In fact, we’re even using social media to help provide those solutions. On Twitter we have a feed called Twelpforce. Customers can post about their tech problems, and Best Buy asso- ciates—or other Twitter users—can post solu- tions. By monitoring the feed, we’re able to learn a lot about what our customers are doing and to help them with problems in real time. We’re providing advice to the public at no charge, and some people think that’s a mis- take, since we also operate Geek Squad for a fee. But I reject that notion: Twelpforce makes us more valuable and connected to our cus- tomers, and that’s the only sustainable way of building customer loyalty over time. People are going to shop with companies they think really care about what it is (they’re trying to do. Twitter lets us demonstrate that we’re ) one of those companies. So as the holiday season approaches, I’ll be tweeting frequently. I’ll be talking about how pleased I am with the job our folks are doing. I’ll be talking about the hot products I’m most excited about. I’ll be sharing my impressions as I visit stores. And I’ll probably wax poetic about family and friends and other things I care about. The reality is that social media are where the national conversation is taking place today—and either you’re part of that conversa- tion or you’re not. 2011 6 8
- 66. In fact, we’re even using social media to help provide those solutions. On Twitter we have a feed called Twelpforce. Customers can post about their tech problems, and Best Buy asso- ciates—or other Twitter users—can post solu- tions. By monitoring the feed, we’re able to learn a lot about what our customers are doing and to help them with problems in real time. We’re providing advice to the public at no charge, and some people think that’s a mis- take, since we also operate Geek Squad for a fee. But I reject that notion: Twelpforce makes us more valuable and connected to our cus- tomers, and that’s the only sustainable way of building customer loyalty over time. People are going to shop with companies they think really care about what it is they’re trying to do. Twitter lets us demonstrate that we’re one of those companies. So as the holiday season approaches, I’ll be tweeting frequently. I’ll be talking about how pleased I am with the job our folks are doing. I’ll be talking about the hot products I’m most excited about. I’ll be sharing my impressions as I visit stores. And I’ll probably wax poetic about family and friends and other things I care about. The reality is that social media are where the national conversation is taking place today—and either you’re part of that conversa- tion or you’re not. 2011 6 8
- 67. In fact, we’re even using social media to help provide those solutions. On Twitter we have a feed called Twelpforce. Customers can post about their tech problems, and Best Buy asso- ciates—or other Twitter users—can post solu- tions. By monitoring the feed, we’re able to learn a lot about what our customers are doing and to help them with problems in real time. We’re providing advice to the public at no charge, and some people think that’s a mis- take, since we also operate Geek Squad for a fee. But I reject that notion: Twelpforce makes us more valuable and connected to our cus- tomers, and that’s the only sustainable way of building customer loyalty over time. People are going to shop with companies they think really care about what it is they’re trying to do. Twitter lets us demonstrate that we’re one of those companies. So as the holiday season approaches, I’ll be tweeting frequently. I’ll be talking about how pleased I am with the job our folks are doing. I’ll be talking about the hot products I’m most excited about. I’ll be sharing my impressions as I visit stores. And I’ll probably wax poetic about family and friends and other things I care about. The reality is that social media are where the national conversation is taking place today—and either you’re part of that conversa- tion or you’re not. 2011 6 8
- 68. In fact, we’re even using social media to help provide those solutions. On Twitter we have a feed called Twelpforce. Customers can post about their tech problems, and Best Buy asso- ciates—or other Twitter users—can post solu- tions. By monitoring the feed, we’re able to learn a lot about what our customers are doing and to help them with problems in real time. We’re providing advice to the public at no charge, and some people think that’s a mis- take, since we also operate Geek Squad for a fee. But I reject that notion: Twelpforce makes us more valuable and connected to our cus- tomers, and that’s the only sustainable way of building customer loyalty over time. People are going to shop with companies they think really care about what it is they’re trying to do. Twitter lets us demonstrate that we’re one of those companies. So as the holiday season approaches, I’ll be tweeting frequently. I’ll be talking about how pleased I am with the job our folks are doing. I’ll be talking about the hot products I’m most excited about. I’ll be sharing my impressions as I visit stores. And I’ll probably wax poetic about family and friends and other things I care about. The reality is that social media are where the national conversation is taking place today—and either you’re part of that conversa- tion or you’re not. 2011 6 8
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- 72. Lester Wunderman 2011 6 8
- 73. Lester Wunderman 2011 6 8
- 74. Lester Wunderman 2011 6 8
- 75. Lester Wunderman 2011 6 8
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