Find out on a project on how to achieve future household consumption already today. We proceeded in 4 steps: 1. We calculated the lifestyle material footprints of the 5 participating households. 2. Households created their own roadmaps for halving material footprints by 2030. 3. Households tested relevant measures towards a one-planet material footprint of 8 tonnes per person in a year. 4. In a future workshop we developed mainstreaming options in co-operation between service and infrastructure providers and households. The results of the experiments were encouraging: Households decreased their material footprint already close to the 2030 targets in their roadmaps. They thus showed that it is possible to achieve a significant dematerialisation of consumption by relatively few changes in everyday living even today. However, a part of the services used in the experiments had to be simulated because they were not yet available in the area where the project took place. Thus, achieving a one-planet level of resource use also requires systemic changes. While changing their lifestyles in the experimental phase of the project, several households noticed that their quality of life even increased. As a conclusion, relevant and positive changes in household behaviour and activities can be achieved even soon. Thus there is no need for waiting until systemic changes have happened but households can make powerful improvements immediately, thus encouraging other actors to offer more sustainable solutions on the market.

1. Michael
Le*enmeier
–
Senja
Laakso
–
Viivi
Toivio
D-­‐mat
ltd.
–
Wuppertal
Ins@tute
–
Aalto
University
–
Helsinki
University
Scien@fic
session
3:
Lifestyles
and
educa@on
WRF,
Davos,
12th
Oct.
2015
Future
households:
Smaller
footprint,
be6er
life

2. 1
12.10.2015
Le*enmeier
Laakso
Toivio
Future
households
One
of
the
biggest
lifestyle
changes
we
know
Ci@zendigital.org

3. 2
12.10.2015
Le*enmeier
Laakso
Toivio
Future
households
The
Sustainable
Consump?on
Challenge
Lifestyle
Material
Footprint
from
40
to
8
Tonnes
11
tonnes
6
tonnes
18
tonnes
1,5
tonnes
3
tonnes
2
tonnes
2015
2050
01/14/2015
Le*enmeier
et
al.
2014,
Eight
tonnes
of
material
footprint,
www.mdpi.com/2079-­‐9276/3/3/488

4. www.scp-­‐centre.org
|
Slide
3
CURRENT MATERIAL FOOTPRINT OF THE AVERAGE BRAZILIAN
Food
&
Nutri@on
The
Home
Household
goods
Mobility
Leisure
ac@vi@es
Other
purposes
4.1
2.6
0.7
0.8
2.1
1.0
11.4
ton/cap/a

5. 4
12.10.2015
Le*enmeier
Laakso
Toivio
Future
households
Material
footprint
=
ecological
backpack
Invisible
burden
any
product
carries
Measuring
resource
use
Material
Footprint
13/10/2015
©
seppo@seppo.net
©
seppo@seppo.net
§ Abio@c
material
resources
+
bio@c
material
resources
+
top
soil
erosion
in
agri-­‐/silviculture
§ Holis@c,
though
rough
indicator
§ Sufficient,
input-­‐based
indicator
although
not
addressing
individual
environmental
problems
Schmidt-­‐Bleek
1993,
Schmidt-­‐Bleek
2009,
Le*enmeier
et
al.
2009

6. Finnish
Innova?on
Fund
(Sitra):
Resource-­‐wise
region
model
in
Jyväskylä
Targets
for
2050
5
Zero
CO2
emissions
Zero
waste
One
planet
life

7. 6
12.10.2015
Le*enmeier
Laakso
Toivio
Future
households
5
households
out
of
40
applicants
6

8. 7
12.10.2015
Le*enmeier
Laakso
Toivio
Future
households
Transi?on
towards
sustainability
7
Schneidewind
&
Scheck
2012

9. 8
12.10.2015
Le*enmeier
Laakso
Toivio
Future
households
Future
household
project
8
1.
Material
footprint
assessment
2.
Household
-­‐specific
roadmaps
4.
Up-­‐scaling
to
new
city
district
3.
One
month
test
of
future
life

10. 9
12.10.2015
Le*enmeier
Laakso
Toivio
Future
households
Results:
Smaller
footprints,
be6er
life

11. 10
12.10.2015
Le*enmeier
Laakso
Toivio
Future
households
Observa?ons
during
and
a[er
the
project
• Engaged
households,
ambi@oned
experiments,
e.g.
– smaller
living
space,
– vegan
nutri@on,
– less
car-­‐driving
by
car-­‐sharing,
car-­‐pooling,
home
delivery,
be*er
and
more
flexible
public
transport,
…
• Material
footprint
can
drop
even
fast
– Quality
of
life
increased
• Households
will
not
do
it
alone
– Sitra
funded
simula@on
of
future
services
– City
implemented
results
in
planning
of
new
district
– How
to
encourage
new
service
providers?
• Lighthouse
households
keeping
up
the
issue
– High
interest
of
media
during
the
project
– 1
year
ajer
:
households
s@ll
ac@ve
in
blogging,
pos@ng
–
and
implemen@ng!
• 8
tonnes
concept
spreading
to
other
ci@es

12. 11
12.10.2015
Le*enmeier
Laakso
Toivio
Future
households
Conclusions
• Lifestyle
material
footprint
as
an
indicator
works
well
• Significant
reduc@ons
in
lifestyle
material
footprints
by
rela@vely
few
changes
and
even
in
the
short
term
• Rethinking
the
everyday
also
increases
quality
of
life
• Households
con@nued
implementa@on
ajer
the
project
– Relevant
changes
done
– Iden@fica@on
with
project
and
resource
issue
is
s@ll
high
• Households
will
not
do
it
alone
– All
services
do
not
yet
exist
– How
to
speed
up
on
the
supply
side?
– How
to
avoid
locking
into
present
unsustainable
infrastructure?
– Growing
importance
of
interac@on
between
gatekeepers
and
users
• Way
to
go
in
mainstreaming
– City
of
Lah@
star@ng
“One
tonne
less”
campaign

13.
Michael
Le*enmeier
Michael@d-­‐mat.fi
+358
40
54
12
876
www.d-­‐mat.fi
www.facebook.com/materialfootprint
www.twi*er.com/le*enmeier
Thank
you!