Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
CHOOSING THE RIGHT
                 CONTENT
                 MANAGEMENT SYSTEM


Friday, 8 July 2011
RACHEL ANDREW
                 @rachelandrew
                 http://rachelandrew.co.uk
                 http://edgeofmyse...
WHAT IS A CMS?
                 (for the purposes of this presentation)




Friday, 8 July 2011
A TOOL FOR CONTENT
                 EDITING
                 By non-technical users
                 Via some kind of web-...
YOUR CMS IS AN
                 IMPORTANT PART OF
                 YOUR SOLUTION



Friday, 8 July 2011
ONE-SIZE DOES NOT
                 FIT ALL.




Friday, 8 July 2011
WHAT DOES THIS
                 PROJECT NEED?



Friday, 8 July 2011
HOSTING




Friday, 8 July 2011
LANGUAGE
                 PHP, .NET, Ruby, Python ...




Friday, 8 July 2011
OTHER TECHNICAL
                 REQUIREMENTS
                 Working with existing software, user logins




Friday, 8 J...
WHO WILL EDIT THIS?




Friday, 8 July 2011
HOW MANY EDITORS?
                 and do they need protecting from each other




Friday, 8 July 2011
SKILLS
                 Not just technical skills




Friday, 8 July 2011
PREFERENCES
                 What do they love? What do they hate? Find and
                 fix the pain points.




Frida...
THE PROJECT SPEC
                 What requirements does this site have?




Friday, 8 July 2011
SIMPLE PAGE-BASED
                 An obvious hierarchical site map




Friday, 8 July 2011
BLOG-CENTRIC
                 Where a blog or blogs are the main feature




Friday, 8 July 2011
COMPLEX CONTENT
                 STORAGE REQUIREMENT
                 A huge amount of content - not necessarily page-
   ...
CMS SECONDARY TO
                 MAIN APPLICATION
                 Used for editing bits of content in an app.




Friday...
OTHER FEATURES
                 Galleries, news updates, e-commerce, calendars ...
                 what else?




Friday,...
VISITOR NUMBERS
                 How busy do we expect this site to be?




Friday, 8 July 2011
WHAT EDITING
                 ENVIRONMENT DO YOU
                 WANT TO PROVIDE?


Friday, 8 July 2011
WHAT BEST SERVES
                 YOUR DESIGN AND
                 YOUR EDITORS?



Friday, 8 July 2011
YOUR CLIENT IS
                 (PROBABLY) NOT A
                 COPYWRITER



Friday, 8 July 2011
YOUR CMS SHOULD
                 SUPPORT THE
                 CONTENT STRATEGY


Friday, 8 July 2011
YOUR CLIENT IS
                 (PROBABLY) NOT A
                 DESIGNER



Friday, 8 July 2011
YOUR CMS SHOULD
                 MAINTAIN THE
                 DESIGN & TYPOGRAPHY


Friday, 8 July 2011
DEFAULT TO THE
                 SIMPLEST THING
                 POSSIBLE



Friday, 8 July 2011
USERS SHOULD NOT
                 NEED TO UNDERSTAND
                 THE DATABASE



Friday, 8 July 2011
THE SOLUTION TO ONE
                 PROBLEM IS NOT THE
                 SOLUTION TO ALL.



Friday, 8 July 2011
THE CURSE OF
                 WYSIWYG



Friday, 8 July 2011
YOUR CLIENT IS
                 (PROBABLY) NOT A
                 DESIGNER



Friday, 8 July 2011
ckeditor

Friday, 8 July 2011
Emoticons anyone?

Friday, 8 July 2011
Comic Sans please

Friday, 8 July 2011
BUT CLIENTS NEED TO
                 BE ABLE TO STYLE THEIR
                 CONTENT!



Friday, 8 July 2011
DO THEY, REALLY?




Friday, 8 July 2011
WYSIWYG EDITORS
                 FOCUS ON HOW
                 CONTENT LOOKS.



Friday, 8 July 2011
WYSIWYG IS A FLAWED
                 PREMISE




Friday, 8 July 2011
WYSIWYG CREATES
                 NON-REUSABLE DATA




Friday, 8 July 2011
This looks like contact information

Friday, 8 July 2011
But is it really?

Friday, 8 July 2011
WYSIWYG MIXES
                 CONTENT AND
                 PRESENTATION



Friday, 8 July 2011
WYSIWYG PROMOTES
                 STYLE OVER
                 CONTENT


Friday, 8 July 2011
SO WHAT SHOULD WE
                 DO?




Friday, 8 July 2011
STRUCTURED CONTENT




Friday, 8 July 2011
Contact information?

Friday, 8 July 2011
Add a contact

Friday, 8 July 2011
The Contact on a web page

Friday, 8 July 2011
Contact mark-up

Friday, 8 July 2011
SUPPORT THE CONTENT
                 STRATEGY WITH
                 STRUCTURED CONTENT



Friday, 8 July 2011
MAINTAIN THE DESIGN -
                 EDITORS ENTER
                 CONTENT - NOT MARKUP



Friday, 8 July 2011
STRUCTURED CONTENT
                 removes the need for editors to think about how it
                 looks.




Friday,...
STRUCTURED CONTENT
                 can promote the content strategy and offer help
                 and advice in the for...
STRUCTURED CONTENT
                 allows you to store data in a way that describes
                 what it is - so it c...
STRUCTURED CONTENT
                 prevents a mess of html ending up in your
                 database, making it easier ...
SIMPLE FORMATTING




Friday, 8 July 2011
MARKITUP
                 http://markitup.jaysalvat.com/home/




Friday, 8 July 2011
WYSIWYM
                 What You See Is What You MEAN




Friday, 8 July 2011
PREVIEW




Friday, 8 July 2011
VIEW CHANGES IN
                 CONTEXT




Friday, 8 July 2011
“IN-CONTEXT” EDITING




Friday, 8 July 2011
ONLY WORKS FOR VERY
                 SIMPLE SITES




Friday, 8 July 2011
PROMOTES THINKING
                 ABOUT STYLE RATHER
                 THAN CONTENT



Friday, 8 July 2011
REQUIRES JAVASCRIPT
                 AND MAY CONFLICT
                 WITH SITE JAVASCRIPT



Friday, 8 July 2011
USE WITH CAUTION
                 http://allinthehead.com/retro/357/the-lure-of-
                 on-page-editing




Frid...
BE UNASHAMED TO BE
                 THE EXPERT




Friday, 8 July 2011
BUT, WHAT IS THE RIGHT
                 CMS FOR MY PROJECT?



Friday, 8 July 2011
A CMS THAT DOES NOT
                 FORCE YOU TO
                 COMPROMISE



Friday, 8 July 2011
A CMS THAT ENABLES
                 EDITORS TO CONTINUE
                 YOUR WORK.



Friday, 8 July 2011
A CMS THAT PROMOTES
                 EFFECTIVE USE OF
                 CONTENT.



Friday, 8 July 2011
A CMS THAT PREVENTS
                 ACCIDENTAL
                 DESTRUCTION.



Friday, 8 July 2011
A CMS THAT DOES
                 THINGS IN THE SIMPLEST
                 WAY POSSIBLE.


Friday, 8 July 2011
DEMAND MORE FROM
                 YOUR CMS MAKERS




Friday, 8 July 2011
NEVER SETTLE FOR
                 ‘GOOD ENOUGH’


Friday, 8 July 2011
HIGHLIGHT GOOD
                 PRACTICE
                 ...and file bugs and complain about outdated,
                 cr...
THANK YOU
                 @rachelandrew
                 Photos:
                 http://www.flickr.com/photos/ongline/313...
You’ve finished this document.
Download and read it offline.
Upcoming SlideShare
CMS ( Content Management System ) Digital Marketing
Next
Upcoming SlideShare
CMS ( Content Management System ) Digital Marketing
Next
Download to read offline and view in fullscreen.

14

Share

Choosing the right Content Management System

Download to read offline

My talk from the Highland Fling Conference 2011

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Choosing the right Content Management System

  1. CHOOSING THE RIGHT CONTENT MANAGEMENT SYSTEM Friday, 8 July 2011
  2. RACHEL ANDREW @rachelandrew http://rachelandrew.co.uk http://edgeofmyseat.com http://grabaperch.com Friday, 8 July 2011
  3. WHAT IS A CMS? (for the purposes of this presentation) Friday, 8 July 2011
  4. A TOOL FOR CONTENT EDITING By non-technical users Via some kind of web-based admin Friday, 8 July 2011
  5. YOUR CMS IS AN IMPORTANT PART OF YOUR SOLUTION Friday, 8 July 2011
  6. ONE-SIZE DOES NOT FIT ALL. Friday, 8 July 2011
  7. WHAT DOES THIS PROJECT NEED? Friday, 8 July 2011
  8. HOSTING Friday, 8 July 2011
  9. LANGUAGE PHP, .NET, Ruby, Python ... Friday, 8 July 2011
  10. OTHER TECHNICAL REQUIREMENTS Working with existing software, user logins Friday, 8 July 2011
  11. WHO WILL EDIT THIS? Friday, 8 July 2011
  12. HOW MANY EDITORS? and do they need protecting from each other Friday, 8 July 2011
  13. SKILLS Not just technical skills Friday, 8 July 2011
  14. PREFERENCES What do they love? What do they hate? Find and fix the pain points. Friday, 8 July 2011
  15. THE PROJECT SPEC What requirements does this site have? Friday, 8 July 2011
  16. SIMPLE PAGE-BASED An obvious hierarchical site map Friday, 8 July 2011
  17. BLOG-CENTRIC Where a blog or blogs are the main feature Friday, 8 July 2011
  18. COMPLEX CONTENT STORAGE REQUIREMENT A huge amount of content - not necessarily page- based Friday, 8 July 2011
  19. CMS SECONDARY TO MAIN APPLICATION Used for editing bits of content in an app. Friday, 8 July 2011
  20. OTHER FEATURES Galleries, news updates, e-commerce, calendars ... what else? Friday, 8 July 2011
  21. VISITOR NUMBERS How busy do we expect this site to be? Friday, 8 July 2011
  22. WHAT EDITING ENVIRONMENT DO YOU WANT TO PROVIDE? Friday, 8 July 2011
  23. WHAT BEST SERVES YOUR DESIGN AND YOUR EDITORS? Friday, 8 July 2011
  24. YOUR CLIENT IS (PROBABLY) NOT A COPYWRITER Friday, 8 July 2011
  25. YOUR CMS SHOULD SUPPORT THE CONTENT STRATEGY Friday, 8 July 2011
  26. YOUR CLIENT IS (PROBABLY) NOT A DESIGNER Friday, 8 July 2011
  27. YOUR CMS SHOULD MAINTAIN THE DESIGN & TYPOGRAPHY Friday, 8 July 2011
  28. DEFAULT TO THE SIMPLEST THING POSSIBLE Friday, 8 July 2011
  29. USERS SHOULD NOT NEED TO UNDERSTAND THE DATABASE Friday, 8 July 2011
  30. THE SOLUTION TO ONE PROBLEM IS NOT THE SOLUTION TO ALL. Friday, 8 July 2011
  31. THE CURSE OF WYSIWYG Friday, 8 July 2011
  32. YOUR CLIENT IS (PROBABLY) NOT A DESIGNER Friday, 8 July 2011
  33. ckeditor Friday, 8 July 2011
  34. Emoticons anyone? Friday, 8 July 2011
  35. Comic Sans please Friday, 8 July 2011
  36. BUT CLIENTS NEED TO BE ABLE TO STYLE THEIR CONTENT! Friday, 8 July 2011
  37. DO THEY, REALLY? Friday, 8 July 2011
  38. WYSIWYG EDITORS FOCUS ON HOW CONTENT LOOKS. Friday, 8 July 2011
  39. WYSIWYG IS A FLAWED PREMISE Friday, 8 July 2011
  40. WYSIWYG CREATES NON-REUSABLE DATA Friday, 8 July 2011
  41. This looks like contact information Friday, 8 July 2011
  42. But is it really? Friday, 8 July 2011
  43. WYSIWYG MIXES CONTENT AND PRESENTATION Friday, 8 July 2011
  44. WYSIWYG PROMOTES STYLE OVER CONTENT Friday, 8 July 2011
  45. SO WHAT SHOULD WE DO? Friday, 8 July 2011
  46. STRUCTURED CONTENT Friday, 8 July 2011
  47. Contact information? Friday, 8 July 2011
  48. Add a contact Friday, 8 July 2011
  49. The Contact on a web page Friday, 8 July 2011
  50. Contact mark-up Friday, 8 July 2011
  51. SUPPORT THE CONTENT STRATEGY WITH STRUCTURED CONTENT Friday, 8 July 2011
  52. MAINTAIN THE DESIGN - EDITORS ENTER CONTENT - NOT MARKUP Friday, 8 July 2011
  53. STRUCTURED CONTENT removes the need for editors to think about how it looks. Friday, 8 July 2011
  54. STRUCTURED CONTENT can promote the content strategy and offer help and advice in the form for novice copywriters Friday, 8 July 2011
  55. STRUCTURED CONTENT allows you to store data in a way that describes what it is - so it can be easily reused Friday, 8 July 2011
  56. STRUCTURED CONTENT prevents a mess of html ending up in your database, making it easier to re-present that content elsewhere Friday, 8 July 2011
  57. SIMPLE FORMATTING Friday, 8 July 2011
  58. MARKITUP http://markitup.jaysalvat.com/home/ Friday, 8 July 2011
  59. WYSIWYM What You See Is What You MEAN Friday, 8 July 2011
  60. PREVIEW Friday, 8 July 2011
  61. VIEW CHANGES IN CONTEXT Friday, 8 July 2011
  62. “IN-CONTEXT” EDITING Friday, 8 July 2011
  63. ONLY WORKS FOR VERY SIMPLE SITES Friday, 8 July 2011
  64. PROMOTES THINKING ABOUT STYLE RATHER THAN CONTENT Friday, 8 July 2011
  65. REQUIRES JAVASCRIPT AND MAY CONFLICT WITH SITE JAVASCRIPT Friday, 8 July 2011
  66. USE WITH CAUTION http://allinthehead.com/retro/357/the-lure-of- on-page-editing Friday, 8 July 2011
  67. BE UNASHAMED TO BE THE EXPERT Friday, 8 July 2011
  68. BUT, WHAT IS THE RIGHT CMS FOR MY PROJECT? Friday, 8 July 2011
  69. A CMS THAT DOES NOT FORCE YOU TO COMPROMISE Friday, 8 July 2011
  70. A CMS THAT ENABLES EDITORS TO CONTINUE YOUR WORK. Friday, 8 July 2011
  71. A CMS THAT PROMOTES EFFECTIVE USE OF CONTENT. Friday, 8 July 2011
  72. A CMS THAT PREVENTS ACCIDENTAL DESTRUCTION. Friday, 8 July 2011
  73. A CMS THAT DOES THINGS IN THE SIMPLEST WAY POSSIBLE. Friday, 8 July 2011
  74. DEMAND MORE FROM YOUR CMS MAKERS Friday, 8 July 2011
  75. NEVER SETTLE FOR ‘GOOD ENOUGH’ Friday, 8 July 2011
  76. HIGHLIGHT GOOD PRACTICE ...and file bugs and complain about outdated, crufty systems Friday, 8 July 2011
  77. THANK YOU @rachelandrew Photos: http://www.flickr.com/photos/ongline/3131142818/ http://www.flickr.com/photos/ongline/3131143218/ http://www.flickr.com/photos/ongline/3131143024/ http://www.flickr.com/photos/ongline/3131142976/ Friday, 8 July 2011
  • sofoniassintayehu

    Feb. 16, 2018
  • nagarajudiddi3

    Jul. 22, 2017
  • guyniche

    Jul. 3, 2015
  • chris.schmechel

    Oct. 28, 2013
  • SunheeKim1

    Jun. 13, 2013
  • samuelblin

    May. 10, 2012
  • jessicafrater

    Feb. 27, 2012
  • tracinaile

    Jan. 17, 2012
  • cleveg

    Dec. 19, 2011
  • maxmanders

    Jul. 12, 2011
  • thesmu

    Jul. 11, 2011
  • dario22

    Jul. 10, 2011
  • zakm

    Jul. 8, 2011
  • LTSMVM

    Jul. 8, 2011

My talk from the Highland Fling Conference 2011

Views

Total views

9,325

On Slideshare

0

From embeds

0

Number of embeds

224

Actions

Downloads

111

Shares

0

Comments

0

Likes

14

×