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How Augmented Reality can Boost Print Book Sales!


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This presentation shares 9 ideas on how AR can be integrated with children books. These Augmented Reality books can have a direct impact on sales revenues

Published in: Business
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How Augmented Reality can Boost Print Book Sales!

  2. 2. AR Potential 2013 2014 2015 2016 2017 AR marketing revenue at the end of 2013 is expected to be around $300 million. 30 percent mobile subscribers will use AR at least once in a week. More than $864 million smartphones will have AR technology enabled in them. AR revenues expected to cross $600 billion. More than 2.5 billion mobile AR apps are going to be downloaded. Source:
  3. 3. Types of Augmented Reality Books. Add digital to your print strategy!
  4. 4. 1. 3D Coloring Books Coloring book characters rise up in 3d as a reward to the children’s accomplishment
  5. 5. 2. 3D Activity Books Activity books come to life with Augmented Reality
  6. 6. 3. Immersive 3D Books Kids can immerse into their favorite characters and share pictures & videos.
  7. 7. 4. 3D Storytelling Recreate scenes from the book using beautiful 3d animations and effects
  8. 8. 5. 3D Puzzles Add new life to puzzles using AR. A fun rewarding way to interact with puzzles
  9. 9. 6. 3D Flash Cards Flash cards can be augmented with 3d characters to make learning more fun!
  10. 10. 7. Gamification AR makes gaming very user-friendly and interesting!
  11. 11. 8. Augmented Reality Selfies Take selfies with the character and post on facebook. Great for promotions!
  12. 12. 9. AR Toy Scanning Complete the assembly and then Scan the toy to see it come to life!
  13. 13. Business Models
  14. 14. Paid Apps Revenue earned on every download of the app
  15. 15. Fremium Apps Free app. Paid Content. In-App purchases.
  16. 16. Cross-Sell Connect the app to an ecommerce store with access to merchandise.
  17. 17. Brand Association Example: Complete the coloring book AR app and win a $10 coupon from ToysRUs! Incentivize readers to use the app, by providing them points which could entitle them for physical purchases with certain brands.
  18. 18. One App – Many books! Build a unique Navneet App which once downloaded will work for multiple books! Promote brand value!