Organizational behavior (OB) is defined as the study and application of knowledge about how people, individuals, and groups act within organizations. The field has historical roots in scientific management and the Hawthorne studies from the 1920s-1930s. OB draws from multiple disciplines including psychology, social psychology, anthropology, and political science. Managers require knowledge of OB to understand and influence employee behavior, address challenges like globalization and diversity, and improve areas such as quality, innovation, and ethics.