Research tips for small and medium companies. Why would you need a research? What kind of research can you use? What are the possible solutions for doing a research?

1. RESEARCH FOR BUSINESS
WHY WOULD YOU NEED TO DO A RESEARCH?
Nataly Rodionova
Managing Director of IT Academy STEP

5. 8-13 y.o.
13-15 y.o.

6. PC user
course
Game
develop
ment
Websites
3D
Graphics
Video
editing
Robots

8. WHAT ARE WE GOINGTO
DISCUSS?
What is market research?
What kind of researches are there?
What can it do for your business?
What it cannot do for you?
How can you do it on your own?

9. IFYOUTHINKTHAT
RESEARCH IS:
• complicated
• not essential
• not for you
• boring
YOU ARE
NOT ALONE!

10. BUT…
Research can help you:
• improve your efficiency
• increase your profitability
• help you make better decision
• be ahead of competitors
• make your customers more
loyal

11. ANDYOU ARE ALREADY
DOING IT!
• Asking
• Listening
• Observing
• Counting
• Analysing
• Estimating
• Predicting

12. WHAT IS RESEARCH?
• A systematic
investigation of a problem
or situation to generate
new knowledge or test
existing knowledge

13. WHEN DOYOU NEED A
MARKET RESEARCH?

15. UNDERSTANDINGYOUR
COMPETITORS

16. KNOWINGYOUR MARKET

17. UNDERSTANDING FUTURE
TRENDS

18. ADVERTISING STRATEGY

19. DEFINING PRICE

20. FINDING SOLUTIONTO A
PROBLEM

21. TYPES OF RESEARCHES
RESEARCH
Survey
Interviews
Focus
groups
Mystery
shopping
Competitors
research
Industry
research

22. RESEARCH PROCESS

23. FOCUS GROUP

24. SURVEY
• Check out customer profile: age,
occupation, gender etc
• Ask clear questions
• Do not ask too many questions
• Analyse results

26. SURVEY ONLINETOOLS
facebook.com
surveymonkey.com
kwiksurveys.com
freeonlinesurveys.com

27. INTERVIEWS

28. A/BTESTING

29. TASK
3 groupsfocus group
interview
survey
each group explain:
- on what topic do you want to use this research method?
- why?
- how would you plan this research?
- how many people would you involve into this research?

31. RODIONOVA_N@ITSTEP.ORG
WWW.CAMBODIA.ITSTEP.ORG
FACEBOOK: ITSTEPCAMBODIA