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Why we invest in cultural entrepreneurs

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GCCE accelerates the success of cultural and creative entrepreneurs working in design, fashion, art, music, film, and more industries.

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Why we invest in cultural entrepreneurs

  1. 1. Alice Loy, PhD Co-founder & Director of Programs
  2. 2. “Cultural entrepreneurship allows a community to take its unique voice to the world.” “Cultural enterprises create a venue for an exchange of spirit.” Global Center for Cultural Entrepreneurship, 2013
  3. 3. CULTURAL ENTREPRENEURSH IP provides a meaningful path to prosperity Global Center for Cultural Entrepreneurship, 2013
  4. 4. “Unless communities can think about what they have to offer themselves, they’ll either get stuck trying to be what another place already is, or be held back trying to be something they used to be.” ~ Nate Berg
  5. 5. 2008 12% decline in global trade but... creative goods and services $592 billion 14% growth
  6. 6. 2010 NEA report 7
  7. 7. Creative Industries Globally 2000-2005 8.7% growth 2008 14% growth $425 billion in trade USA Employs 40 million Americans 756,007 “Arts” businesses New Mexico 12% of workforce
  8. 8. 2010 Crossroads Report Children living in families with cultural entrepreneurs: •experience less poverty •receive more education •learn indigenous language •live in two-parent households
  9. 9. GCCE has a three-fold mission: 1. We support cultural entrepreneurs working to create and scale their enterprises. 2. We advocate for the importance of cultural entrepreneurship and the value of a culture economy. 3. We connect a global network of cultural entrepreneurs.
  10. 10. ASSESSING GCCE’s IMPACT PRIMARY OUTCOMES MISSION ELEMENT We support cultural entrepreneurs working to create and scale their enterprises. Surveys and interviews •Entrepreneurs’ capacity increases. •Cultural enterprises grow. •Cultural assets are expanded. Community assessments Cultural asset mapping Market research reports •Higher education and scholarship becomes engaged in the field. •Funding choices and for creative Healthier families Number of new programs, organizations, research journals Assessment of funding landscape Cultural asset mapping •Cultural assets are expanded. Value of network connections increases. •Number of and connections among nodes increase. •Range of types of nodes increases. Higher incomes Wage assessments Resources for cultural entrepreneurs expand and diversify. enterprises increases. We connect a global network of cultural entrepreneurs. OVERALL IMPACT Growth and success of cultural entrepreneurs we serve. •New markets are formed. We advocate for the importance of cultural entrepreneurship and the value of a culture economy. PRIMARY MEASUREMENT TOOLS Network mapping Database Social media engagement Strategic partners Self-determined, self-reliant communities Culturally resilient, diverse communities
  11. 11. • Hybrid-learning model • Successful entrepreneurs as faculty • Creative expert panels • Opportunities to pitch to funders/investors • Media and marketing development 15
  12. 12. 16
  13. 13. • Place branding – Web-based marketing strategy – Capacity development of regional marketers – Training of local entrepreneurs 17
  14. 14. www.culturalentrepreneur.org Alice Loy alice@culturalentrepreneur.org 505.263-5180

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