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Creative Entrepreneurship: Navigating through the Malaysian Creative Industry
1. T h e R o a d L e s s T r a v e lle d
Plotting through the maze of starting your Business
2. H a s n u l H A d i S a m s u d in
hasnul@rhythm.com
3. C o nte nts o f the M a p
Where am I?
Understanding the Creative Content Industry Landscape
• Where do I Start?
Understanding your value-proposition
• Where to Go?
Understanding where to go to develop your ideas commercially
Where will I be?
Understanding how to protect and exploit your IP
Show me the Money!
Upin & Ipin, Animonsta and Saladin, what do they all have in common
8. W h a t A r e Yo u ?
3D Modeler
Fashion Designer
Producer
Director
Actor
Artist
Conceptual Artist
Scriptwriter
9. W h a t is A r t ?
My definition of art contains three elements:
•Art is made by a human being.
•Art is created to have an impact, to change someone
else.
•Art is a gift. You can sell the souvenir, the canvas, the
recording... but the idea itself is free, and the generosity
is a critical part of making art.
By my definition, most art has nothing to do with oil
paint or marble. Art is what we're doing when we do our
best work. S e t h G o d in : L in c h p in
16. W h o s a id w e c a n ’ t b e
W o r ld -C la s s ?
17. T h in k D if f e r e n t
Your time is limited, so don’t waste it living someone else’s life.
Don’t be trapped by dogma – which is living with the results of
other people’s thinking.
Don’t let the noise of other’s opinions drown out your own inner
voice.
And most important, have the courage to follow your heart and
intuition.
They somehow already know what you truly want to become.
E v eSr t et v e n Jgo e l s: e t s n f e c d n d a rm .e n c e m e n t A d d r e s s
y hi b s S ia s o r o C o m y
Copyright is a legal concept, enacted by most governments, giving the creator of an original work exclusive rights to it, usually for a limited time. Generally, it is "the right to copy", but also gives the copyright holder the right to be credited for the work, to determine who may adapt the work to other forms, who may perform the work, who may financially benefit from it, and other, related rights. It is an intellectual pro perty form (like the patent , the trademark , and the trade secret ) applicable to any e xpressible form of an idea or i nformation that is substantive and discrete. [1] A trademark , trade mark , or trade-mark [1] is a distinctive sig n or indicator used by an individual, busin ess organization , or oth er le gal entity to identify that the products or services to consum ers with which the trademark ap pears origin ate from a unique source, and to d istingui sh its produ cts or s ervices from those of other entities. A trademark may be designated by the following symbols: ™ (for an unregistered trade mark , that is, a mark used to promote or brand goods) ℠ (for an unregistered service mark , that is, a m a rk used to promote or brand servi ces) ® (for a registered trademark) A trademark is typically a name, word , phrase, logo , symbol , design, imag e, or a combination of these elements. [2] There is also a range o f non-conventional trademarks comprising marks which do not fall into these sta ndar d cate gories , such as those based on color, smell, or sound.
