The Setai Fifth Avenue luxury hotel in New York City will be managed by Capella Hotels and Resorts. Built by Bizzi & Partners Development and designed by Gwathmey Siegel & Associates, the hotel will have 157 guest rooms and suites upon its November 2010 opening. It will offer dining at Ai Fiori restaurant, a full-service spa, and meeting space, and be located near many attractions in Midtown Manhattan.

1. ™

2. OWNER/DEVELOPER
INFORMATION
• Built by Bizzi & Partners Development, LLC.
• Founded by Davide Bizzi, who has been successfully developing real
estate properties worldwide since the1990s, Bizzi & Partners has
offices in Milan (Italy), Lugano (Switzerland), Tallin (Estonia) and Sao
Paulo (Brazil), and opened its New York office in October 2009.
HOTEL MANAGEMENT
INFORMATION
• Managed by Capella Hotels and Resorts
• Serves today’s top-tier discerning travelers
• Setai Fifth Avenue guests will enjoy all the signatures of Capella Hotels
and Resorts
Capella Hotels and Resorts was founded by legendary hotelier Horst
• Schulze.

3. ARCHITECT
INFORMATION
• Designed by Gwathmey Siegel & Associates
• Represents the last great New York City collaboration of
• Charles Gwathmey and Robert Siegel
• Other significant New York projects by the architectural firm
• The renovation of the Guggenheim Museum
• Astor Place
• The Soho Mews
INTERIORS DESIGN
INFORMATION
• Designed by DAS Concepts, Inc., led by principal Francisco Jove
• Award-winning record that spans three decades, with projects
completed throughout Asia, the South Pacific, Europe and
North America

6. CAPELLA HOTELS
AND RESORTS AND
THE SETAI
• The Setai Fifth Avenue is a Setai-branded hotel that will be
managed by Capella Hotels and Resorts with the impeccable
high standards in luxury service that Capella provides to the
world’s most discerning guests and travelers.
• The Setai Group has been a pioneer in the development of
mixed use projects that combine residences and a hotel.

7. SIGNATURE
CAPELLA HOTELS
AND RESORTS
OFFERINGS
• Unparalleled hotel experience and guest service
• We will do anything for our guests that is moral, ethical and legal
• Genuine hospitality
• Services of a Personal Assistant
• Complimentary WiFi
• Complimentary Refreshment Center
• Absence of a fixed check-in and check-out time
• Intimately sized property allows for personalized service that is
customized to our guests’ individual tastes
• Personal Assistants contact every guest prior to arrival to ensure
comfort upon arrival
• Connections with the local culture that allow our guests to
navigate the City like native New Yorkers

9. THE SETAI FIFTH
AVENUE AND OTHER
SETAI-BRANDED
PROPERTIES
• The Setai Fifth Avenue will blend the contemporary
elegance associated with the Setai name with a style and
sensibility unique to its New York setting
• From the intimate scale of its lobby to its impressive
collection of artworks by emerging and established
American and European artists.

10. THE HOTEL’S
OPENING
• November 1, 2010
• Currently ahead of schedule
•
•

12. THE SETAI FIFTH
AVENUE’S LOCATION
• 400 Fifth Avenue, between 36th and 37th Streets
• Two blocks north of the Empire State Building
• Stone’s throw to the Morgan Library, the New York Public Library,
• Bryant Park, Madison Square Garden and the Javits Center
In the heart of the city’s fashion, publishing and theater districts
THE COMPETITION
The Setai Fifth Avenue will compete with the
city’s top luxury five-star hotels.

13. THE TOWER
• The hotel will encompass floors 1-27
• First Floor: The hotel lobby and a bar, lobby entrance located on 5th Avenue
• Second Floor: Devoted to Ai Fiori Signature Restaurant and Bar
• Third Floor: Meeting Space and fitness center.
• Fourth Floor: The Auriga Spa and Julien Farel Salon
• Floors 5-27: The hotel’s 157 guest rooms and suites and 57 Apartment
Suites, including 3 penthouse apartments on floors 25-27
• Floors 28-60: 195 residential condominiums

15. PREMIUM BRANDS IN
THE GUEST ROOMS
• Duxiana Beds • Zuma Deep-Soaking Bathtubs • Lorenzo Villoresi
Firenze for Botega
• Pratesi Linens • Toto WCs Bath Amenities
• Grohe Bath Fixtures • Miele Kitchen Appliances • Majestic TV Mirror
TERRACES IN THE
GUEST ROOMS
• Six guest rooms have private terraces (3 on the 5th floor and 3 on the
11th floor)
• Sized at approximately 15’ x 20’
• The 11th floor terraces offer incredible views of the Empire State
Building

17. THE SUITES
54 Apartment Suites that have:
• A Separate Bedroom
• Living Room
• Fully Furnished Kitchen
• Complimentary pressing upon arrival
3 Penthouse Apartment Suites:
• Finished in rosewood and white marble
• Feature two bedrooms
• Ability to connect up to two adjoining suites
for a total of four bedrooms, three living rooms
and 4.5 bathrooms.
• Array of complimentary amentity offerings
such as as 3-course tasting menu by Chef
Michael White

21. THE DINING
OPTIONS
• Ai Fiori Signature Restaurant and Bar, led by
world-renowned Chef Michael White, will
compete with New York City’s finest restaurants
• Seating for 180, plus a private dining room with
a flexible configuration to accommodate groups
• Bar on Fifth, located on the corner of 36th and
Fifth Avenue at street level, serves light fare and
tappas
• In-room dining will be available 24 hours

23. THE AURIGA SPA
• 11,500 square feet Auriga Spa
• Encompasses the entire fourth floor of the Setai Fifth Avenue
• 11 private treatment rooms, co-ed wet thermal areas and relaxation
areas, allowing couples to relax together before and after treatments.
• The aquatic area will include two experiential showers, a vitality pool,
sauna, steam, an ice cave and a social hamam.
• Spa products provided by London-based Organic Pharmacy
• The spa will also feature a Julien Farel salon
ACCESSIBILITY
• The spa, salon and fitness center will be open to hotel guests, Setai
Fifth Avenue residents and local residents.

24. MEETING
SPACE AT THE
SETAI FIFTH
AVENUE
• High-level executive gatherings and social events
• Located on the third floor, a total of 2,799 square feet
• Fifth Avenue Salon measures 2,394 sq. ft. and is
divisible into three separate rooms
• A separate boardroom accommodates 14 people at
405 sq. ft.

26. THE SETAI FIFTH AVENUE
MEETING SPACE
SALON A SALON B SALON C

27. •

28. ROOM CATEGORIES
AT THE SETAI FIFTH
AVENUE
• 157 guestrooms and suites:
• 16 Standard Rooms (400 sq. ft.)
• 51 Superior Rooms (450 sq. ft.)
• 16 Deluxe Rooms (485 sq. ft.)
• 3 Deluxe Terrace Rooms (575 sq. ft.)
• 18 Premier Rooms (700-850 sq. ft.)
• 6 Premier Avenue Rooms (760 sq. ft.)
• 34 Studio Suites (825 sq. ft.)
• 3 Studio Terrace Suites (800 sq. ft.)
• 54 apartment suites with full kitchens:
• 14 Deluxe Apartment Suites (925 sq. ft.)
• 40 Avenue Apartment Suites (1,100 sq. ft.)
• 3 penthouse apartments:
• Average square footage of 1,905
• Combinable for a 4,000 sq ft. space
• 58% of our room inventory is over 700 square feet

29. THE NEIGHBORHOOD
Nearby Attractions
Empire State Building - 350 5th Avenue at 34th Street
Bryant Park - 6th Avenue, between 41st and 42nd Streets
Morgan Library - 225 Madison Avenue @ 37th Street
The Whitney Museum - 120 Park Ave. at 42nd Street
Times Square - Broadway between 42nd and 43rd Streets
New York Public Library - 5th Avenue at 42nd Street
The Javits Center - 12th Avenue at 36th Street
Madison Square Garden - 7th Avenue at 34th Street
Nearby Design Houses
Calvin Klein Collection - Offices & Showroom - 205 W 39th St. (bet. Seventh & Eighth Aves.)
Donna Karan - Offices - 550 Seventh Ave. (bet. 39th & 40th)
Michael Kors - Offices and Showroom - 11 W 42nd St.
Oscar de la Renta - Offices and Showroom - 550 Seventh Ave. (bet. 39th & 40th)
Ralph Lauren - Offices and Showroom - 550 Seventh Ave. (bet. 39th & 40th)
Carolina Herrera - Offices and Showro - 501 Seventh Ave. at 37th St.
Nearby Corporate Headquarters
HSBC - 452 5th Avenue at 40th Street
Foot Locker - 112 West 34th Street at 6th Avenue
Vera Wang - 225 West 39th Street at 7th Avenue
PriceWaterhouseCoopers - 300 Madison Avenue at 42nd Street
Information Builders - 2 Penn Plaza at 7th Avenue
McGraw Hill - 2 Penn Plaza at 7th Avenue
Parsons Brinckerhoff - 1 Penn Plaza at 33rd Street
The New York Times - 620 8th Avenue at 40th Street
MetLife - 200 Park Avenue at 44th Street

31. 400 Fifth Avenue
New York, NY 10018
General Hotel Enquiries: + 1 (212) 695 4005
www.setaififthavenue.com • www.capellahotels.com