The document discusses successful Facebook marketing strategies. It recommends creating a profile and connecting with others to build an audience. Businesses should create a page to share content like photos and events which can help promote the page. The power of the Facebook news feed is highlighted for sharing updates and content with followers. The key is to engage an audience through sharing engaging content on a regular basis.
Personal Branding: Do you Know the Origins?Sandra Long
Find out the origins of Personal Branding from Wikipedia, as presented by Sandra Long - Post Road Consulting. Sandra is the author of "LinkedIn for Personal Branding: The Ultimate Guide."
Holiday SEM - Trends for Seasonal MarketingJonti Bolles
IS Conference 2010 presentation on Year Round Marketing for Holidays and Seasonal SEM. Learn how to look for popular phrases based on historical trends, use multi-channel marketing of well planned campaigns. From Schipul - The Web Marketing Company.
Crain's Salute to Entrepreneurs Event PresentationIdentity
A presentation given at the Crain's Detroit Business Salute to Entrepreneurs event. The presentation covered SEO, social media strategy and content marketing
Personal Branding: Do you Know the Origins?Sandra Long
Find out the origins of Personal Branding from Wikipedia, as presented by Sandra Long - Post Road Consulting. Sandra is the author of "LinkedIn for Personal Branding: The Ultimate Guide."
Holiday SEM - Trends for Seasonal MarketingJonti Bolles
IS Conference 2010 presentation on Year Round Marketing for Holidays and Seasonal SEM. Learn how to look for popular phrases based on historical trends, use multi-channel marketing of well planned campaigns. From Schipul - The Web Marketing Company.
Crain's Salute to Entrepreneurs Event PresentationIdentity
A presentation given at the Crain's Detroit Business Salute to Entrepreneurs event. The presentation covered SEO, social media strategy and content marketing
Social Media Policy Development and HR IssuesIdentity
A presentation delivered by Identity's Tom Nixon and Brandon Chesnutt at Automation Alley's Social Media Landmines: Legal Implications & Effective Policies event.
"You're on social media, now what?" highlights the basics of your social media plan: What do you want to do? Who do you want to talk to? Why do they want to hear from you? What is your plan? How will you keep moving forward?
Your Organization's On Social Media ... Now What?: Finding the Next Steps
Amy Sept, Nimbyist Communications
You created a profile for your organization; you’ve sent a few messages. Nobody wrote back. You (and your boss) are wondering just where that social media magic is hiding.
The magic is there, but you need a plan. The goal for this session is to give you practical information to help you identify your next steps, move your online community forward, and find the spark you’ve been looking for.
Takeaways:
- Practical “how to” information
- A framework for their your media plan
- Ideas to get your social media program moving forward
Cowboys were well known for their ability to navigate the unfamiliar territory of the American Old West. Today's marketers need to approach social media with the mindset of a cowboy in order to effectively navigate the new "digital frontier."
How nonprofits can build more community engagement by using a social media strategy based on Nonprofit Marketing Guide's Three Gs: Be Genuine, Generous, and Grateful.
This version was presented at the Philanthropy Midw
Google 2011: Impacts on Local Internet MarketingReachLocal
Google made some significant changes to their local online marketing strategy in 2010 and this presentation outlines recent changes and impacts on local businesses
Social Media Policy Development and HR IssuesIdentity
A presentation delivered by Identity's Tom Nixon and Brandon Chesnutt at Automation Alley's Social Media Landmines: Legal Implications & Effective Policies event.
"You're on social media, now what?" highlights the basics of your social media plan: What do you want to do? Who do you want to talk to? Why do they want to hear from you? What is your plan? How will you keep moving forward?
Your Organization's On Social Media ... Now What?: Finding the Next Steps
Amy Sept, Nimbyist Communications
You created a profile for your organization; you’ve sent a few messages. Nobody wrote back. You (and your boss) are wondering just where that social media magic is hiding.
The magic is there, but you need a plan. The goal for this session is to give you practical information to help you identify your next steps, move your online community forward, and find the spark you’ve been looking for.
Takeaways:
- Practical “how to” information
- A framework for their your media plan
- Ideas to get your social media program moving forward
Cowboys were well known for their ability to navigate the unfamiliar territory of the American Old West. Today's marketers need to approach social media with the mindset of a cowboy in order to effectively navigate the new "digital frontier."
How nonprofits can build more community engagement by using a social media strategy based on Nonprofit Marketing Guide's Three Gs: Be Genuine, Generous, and Grateful.
This version was presented at the Philanthropy Midw
Google 2011: Impacts on Local Internet MarketingReachLocal
Google made some significant changes to their local online marketing strategy in 2010 and this presentation outlines recent changes and impacts on local businesses
A case study that attempts to understand the Indian Social Media scene. The fastest growing economy after China. India has the largest consumer of mobile phones and internet in the sub-continent. Here is a study that analyses how companies have done organic Social Media Marketing in the diverse indian social structure
This presntation was made considering and imagning myself as a CEO of a company and making changes and enhancing the product or adding variants for promoting it and re marketing it..just a little try..!!:)
This slideshare highlights 40 mini case studies of businesses in Singapore that have stood out by implementing creative social media marketing campaigns.
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
How to Use Social Media to Influence the WorldSean Si
Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points:
1) Use social media for good and
2) You have to have authority to use social media influentially.
My company: https://seo-hacker.net
In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them.
People do business with people they like, know, and trust. By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.
This presentation offers a high-level overview to where we've been, where we are, and we're we are going in social media. It gives simple-to-follow steps to start implementing social media into a business. It's not comprehensive, but can help a business take that first step.
Content developed by Jon Thomas and M80 (m80im.com). Presentation designed by Jon Thomas at Presentation Advisors (www.presentationadvisors.com).
Earlier this year Facebook reached 15 million active Australian users, that’s 62% of the total Australian population, therefore it’s no wonder Facebook can be a powerful marketing tool to engage with your customers and attract new customers. However, the mystery of how to use Facebook to market your business and sell your products and services can sometimes take a bit of time to get your head around.
This presentation describes how best to set up your business Facebook page, and how to use it to interact and attract customers whilst growing your business.
Presentation to business owners on using Facebook and Linkedin for businesses. Covers Facebook Pages, Groups, Places, Deals, and Linkedin Answers, Company Profiles, optimizing profiles, and Groups.
Kivi Leroux Miller, President, NonprofitMarketingGuide.com
Content marketing is about producing relevant communications that naturally and easily attract supporters to your cause, rather that interrupting them with what you think is important. We’ll look at how social media is the perfect playground for nonprofits to experiment and discover what’s most relevant and compelling to your supporters, and how this can inform your content strategy in email, direct mail, and more.
No social media strategy at your nonprofit? No worries! Use social media as your content marketing playground. Presented at Social Media for Nonprofits, San Francisco, October 2013
Having a facebook fanpage is fantastic but you want to spread the word! Find out how sing events and using Facebook as Page can help grow your facebook fanpage.
How to Use Social Media as a Female LegislatorLeslie Bradshaw
This is a presentation that I developed for the National Foundation for Women Legislators. The goal is for their members to be able to use social media to engage their constituents, manage their personal brands and extend their campaigns.
Based on my work in the private and public sector, as well as personal projects and volunteer work, this is a collection of "best practices," stats and "big ideas" for how to use social media as an elected female (and, of course, these lessons apply more broadly as well).
Girl power!
From a class on Facebook For Business - these slides are brief excerpts showing how Facebook can be put to use for Businesses, including events, groups, pages and ads.
Marla Roberson and Kris Jones presentation "Adopting and Adapting New Tools to Meet Old Needs: The Effective Use of Social Media to Promote the Library”
How to-become-a-super-hero-wendy moore-list_building_using_social_mediaThe Creative Collective
Wendy Moore of Savvy Web Women provides insightful presentation slides on List Building Using Social Media as presented at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.
The key to moving people to action online is the personal connection, but organizations struggle to be personal online. This presentation reviews specific strategies that allow organizations to become personal online, by platform. Includes examples of nonprofits getting personal and connecting on Facebook, Twitter, blogs, and Linkedin.
Nedra Kline Weinreich
Weinreich Communications
Pre-Conference Workshop
National Conference on Health Communication, Marketing and Media
August 9, 2011
http://www.social-marketing.com
weinreich@social-marketing.com
@Nedra
Find your school's Voice: Facebook BootcampedSocialMedia
Knowing how to leverage your Facebook page is only half the battle. Staying up with the persistent changes is becoming exponentially harder as Facebook continues to innovate. For Facebook administrators, it’s one more place to displace your time, and it’s hard to keep up. But no matter what the statistics, your school must be creating compelling content to get your constituents to see the content, and generate an engaging conversation to increase your interaction rate (which will, in turn, get your story into the news feed of your constituents). So how does your school swing it? Several attendees joined edSocialMedia on Oct. 13 at Stuart Country Day School of the Sacred Heart for a Facebook Bootcamp experience to learn the tricks of the trade.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Your profile is the landing page for your personal brand and should be used to tell your story as it relates to your person interest. Passions for your work industry should also be communicated here because this will tie into any fan page you start. Populate all areas as best you can. This is your opportunity to relate the business you are trying to promote. If you don’t want your personal brand to associated with the product or service you’re trying to promote, Facebook is not for you. Look at Ed’s profile.
Before you start marketing and sharing content on Faceboook, it is important that you make friends with people and businesses of interest. Build your audience.
Pages are used for businesses and brands to tell their story and share information on products, services and upcoming events. In order to create a page for a business, you must first have a real Facebook PROFILE. Do not start a PROFILE as a business or your account will be deleted along with all of your fans. Visit http://www.facebook.com/cmhouston?ref=search&sid=788562904.377584102..1#/cmhouston?v=wall&ref=search After you have set up your business page. You can start by inviting your friends to become fans. Only invite those that would have a genuine interest.
SHOW: http://www.facebook.com/cmhouston?ref=search&sid=788562904.377584102..1#/cmhouston?v=wall&ref=ts Get some fans and start sharing your story. The wall is used as place for content to be shared. Photos, links and videos can be added to the wall by fans if you choose to set it that way. SHOW SETTINGS. Admins can share news onto their wall.
This is your opportunity to quickly get information about your products, services or an upcoming event. You can use this tool in many way to reach out to fans about promotions, events or even concerns. You have an opportunity to be human. Be fun. Be creative. Share your news. Give example of Myelin project. MORE SHORTLY
You can do many cool things with your Facebook pages before we get into pages vs. groups, I would like to mention a special feature of pages. You can sent targeted messages to your fans. You don’t want to be spammer, do you? So now you can send messages to your fans inbox but you can also target that message. Narrow down your reach by location, sex, and age.
As an admin of a page, you can share stories, links, photos, videos and status updates that automatically go straight into a news feed. Most group communication is done within the group. Groups don’t have the ability to publish to a news feed. They typically can email groups members, post photos and videos on the groups wall and add discussions for feedback from members withing the group. None of these things go directly into news feeds. This means that pages are more dynamic and news is more viral. Pages also have insights which let marketers take a look at how fans are interacting with their content. Groups do not have this functionality. Being able to track activity is key. Groups can only message 5,000 at a time. If you need way to communicate to larger groups then pages are the way to. If you are not marketing a brand or business. Start a group. Lastly, groups don’t have the ability to use Facebook applications. Share personal experience about posting links on groups walls. Facebook does not like and will shut down your account. Ask for link exchange.
Marketers use Facebook events for all kinds of promotions such parties and even product launches etc. They get their own landing pages to much like a group. You can manage a guest list and do a number of other things. You can allow guest to share c Admins will be able to invite their friends and request RSVP. You can build a community around your event. Show http://www.facebook.com/home.php#/event.php?eid=123684052932&ref=mf
One of the most powerful applications in Facebook is photos. People love to see images of themselves and images of others. Facebook gives huge prominence to the display of photos. Photos of friends are posted directly in my feed . They have their own tab. You can also tag photos. Tagging just means the photo is made social. Notification are sent to the person tagged the photo. The tagged photo is published on the taggers profile as well as the tagged person’s profile. Photos get a ton of clicks inside Facebook. People can also untagg themselves from an photo if they choose to. Then the photo cannot be retagged. Take a look at how photo tagging works.
Share is an application that you will see quiet a bit of on Facebook. You can share almost anything you post to Facebook. You can share photos, links, events, photos etc. You can share it by posting it to a profile page. Sharing can also be done straight to selected inboxes on Facebook. By sharing or posting the content to a profile page other will see it. But sharing as a message to an inbox is a little more targeting allowing you to choose who you want to share the content with. People can interact with the shared content by posting a comment. This makes way spreading news and information quickly, within a click of a button. You can also choose to like a piece of content which will post on profile pages so that other that have visited my profile can see what I have shared or liked most recently.
A new feed is the stream of information that you see when you login to Facebook. When your friends engage with your page or content in any way, your news feeds archives and displays all of that data. This is your source for news on Facebook. When you post a links, photos, and videos etc to your feed, that news is syndicated friends and fans in their news feed. You can also import feeds from selected sites and these stories will go straight into your feed and syndicate to your friends and fans. Show news feeds and importing.
It’s time to take off the training wheels. I hoped that you learned a few simple things from this training today. Start by telling your story on your profile as it relates to your business and personal interest. Build your audience of followers. Create a business page. Share content and newsworthy information so spread the word.
A new feed is the stream of information that you see when you login to Facebook. When your friends engage with your page or content in any way, your news feeds archives and displays all of that data. This is your source for news on Facebook. When you post a links, photos, and videos etc to your feed, that news is syndicated friends and fans in their news feed. You can also import feeds from selected sites and these stories will go straight into your feed and syndicate to your friends and fans. Show news feeds and importing.
A new feed is the stream of information that you see when you login to Facebook. When your friends engage with your page or content in any way, your news feeds archives and displays all of that data. This is your source for news on Facebook. When you post a links, photos, and videos etc to your feed, that news is syndicated friends and fans in their news feed. You can also import feeds from selected sites and these stories will go straight into your feed and syndicate to your friends and fans. Show news feeds and importing.