This document provides an overview of the key components of a business plan, including the introduction, executive summary, and proponents. It discusses what should be included in each section, such as the business concept and model in the introduction. The importance of goals and objectives is also covered. Tips are provided on writing an effective executive summary, including keeping it concise and putting yourself in the reader's perspective. Finally, the different types of stakeholders that make up the proponents section are defined.

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3. HELLO, DEAR STUDENTS!
WELCOME TO OUR ONLINE CLASS!

4. Lesson 2: The Business
Plan Contents:
Introduction, Executive
Summary, and Proponents

5. A. Discuss the
different parts of
the business plan.
C. Make an
organizational
chart illustrating
the key
stakeholders of
business.
B. Share the
importance of a
business plan

6. BUSINESS PLAN CONTENTS
1. INTRODUCTION
2. EXECUTIVE SUMMARY
3. PROPONENTS

8. The business plan introduction serves as the “bird’s-
eye view” of your plan. It is written as an overview
while not going into details. The introduction sets
the tone of your business plan.”
WHAT IS BUSINESS PLAN INTRODUCTION

9. Why is writing a business plan
essential for an entrepreneur?

10. There are two main components of a business
plan introduction; (1) the business concept (2)
the business model
BUSINESS CONCEPT
Should have the essence of the business in a short but
powerful manner. It emphasizes the value of the
product to be offered to the target customers who
would most likely buy it.

11. .
A formula on how the business plans to
make money out of the business. There
are four areas of moneymaking which
the business model should address:
BUSINESS PLAN MODEL

12. Raising revenue
What are the critical factors that
cause the revenues to materialize?

13. The cost of the enterprise
products and other costs of
doing business
How will these costs be managed to
ensure comfortable profits ?

14. Major investments of the
enterprise
Why will these investments give the
enterprise a competitive advantage?

15. Financing the investment
How will the enterprise fund its
growth?

16. Why should you have measurable
goals and objectives in your
business plan?

17. The Business Goals

18. As an entrepreneur, it is suggested that one should think
of goals and objectives this way;
1. Goals tell you wherever you want to go;
objectives tell you precisely the way to get there.
2. Goals will increase your effectiveness; objectives back your goals
, and cause you to be more economical.
3. Goals are usually represented in words; objectives
usually go together with numbers and specific dates

19. Situation: You want to establish a web-conferencing service for
educational purposes. You can have the following goals and
objectives (in terms of launching the service):

21. Tip:
.

22. Why is it important that your executive
summary
is written perfectly?

23. What is your mood right now ?

25. The executive summary summarizes the
necessary details of the business plan
for its readers.
The content of the executive summary
should be clear and brief but also
stimulates the reader to read the rest of
the business plan.

26. The Contents of the Executive Summary
A typical executive summary for a startup business includes the
subsequent sections:
● The business opportunity - It describes the needs of the target
market.
● Taking advantage of the opportunity - You need to explain
how your business will serve the market.
● The target market - You need to describe your market based
on the analysis that you will conduct.
● Business model - You need to describe and think of products
or services and justify in what way it will make it appealing to
your target market.

27. • Marketing and sales strategy - You need to have a
brief outline of your marketing strategy for your
products or services that you will offer.
• The competition - Describe your competition and
your strategy for getting market share. You will
also identify your competitive advantage.
• Financial analysis - Summarize the financial
statement together with projections for a minimum
of three years.

28. • Owners/Staff - You need to describe the
owners and also the key employees and
the experience they convey to the
venture.
• Implementation plan - you need to define
the schedule for taking your business
from the planning stage to its formal
opening.

30. For established businesses, the executive summary usually includes
data regarding achievements, growth plans, etc. A typical executive
summary outline for an established business includes:
● Mission Statement – It describes what your
company does and indicates the company’s core
values and business philosophy.
● Company Information – It contains a brief history
of the company. It describes and introduces the
products and/or services, the place and the year it
was formed, owner/s and its key employees,
substantial data such as the number of employees,
and business locations

31. Business Highlights – It presents a quick glance of the
evolution of the business, how it has grown, including
profitability, increases in market share, and the number of
customers served.
● Financial Summary – It contains a brief financial summary if
the purpose of the business plan is for expansion and
network growth.
● Future goals – It describes the goals and future plans for the
business. If the intention of the business plan is to seek
financing, it explains how these additional funds will be used
to expand the business and/ or increase profits.

32. Tip:
“You need to end your business plan’s executive
summary with a strong and clinching closing
sentence that will justify why your proposed
business is a winning one. “

33. Example: Executive Summary of an Anime Store
Johanne’s Bakery (JB) is a starting coffee and cake shop located in San
Pedro City, Laguna. JB is expected to catch the interest of its loyal and regular
customers with a variety of coffee, pastry, and cake products. The company
plans to have a strong market established in the town because of its mild
competitive climate and our partner’s experience in the area.
JB aims to offer its bread and pastry products at a competitive price to
meet the needs and demands of the lower-to-middle income local market
area residents and tourists.
Because of its variety of product offerings, Johanne’s Bakery will be the
No. 1 coffee and bakeshop in the city.

34. Five major tips on
writing
an effective
executive summary

35. • Focus on providing a summary. the readers of your
plan don’t wish to have their time wasted. So just
input the important details in the executive summary.
• Keep your language sturdy and positive. Don’t
weaken your executive summary with non-sturdy
language.
Example:
Rather than writing, “The Anime Store could be the best
anime store in the country,” write “The Anime Store is
the best anime store in the country.”

36. Keep it short - no over two pages long. Resist the temptation to
pad your business plan’s executive summary with details (or
pleas.)
Polish your executive summary. Read it aloud. Does it flow
smoothly, or it sounds choppy? Check for clarity. Once it sounds
smart to you, have another person who scan it, and create
suggestions for improvement.
Put yourself in your readers’ place. Browse your executive
summary once more. Does it generate interest or excitement for
you as a reader? If not, why?

37. The Business Proponents

38. The Business Proponents This section of your business
plan contains information about the business proponents
or the stakeholders of your business. There are four (4)
types of stakeholders:
Types of Stakeholder Description
Resource Mobilizers They are the investors who are willing to
take a position within the business. They
are the ones who will share in the capital of
the business.
Technology Providers and Applicator They are the ones who can think about the
technologies that the business needs.
Analyze if the budget is enough to make use
of technologies and if there's enough funds
that they can use to acquire it.

39. Types of Stakeholder Description
Government and Top Management formulate different ideas and thoughts which
will improve the business.
Having leaders doesn’t mean that other
members can’t participate. the suggestions
and approval of every individual are extremely
necessary. In this part, they will be able to
Operations and Support Team These are members that will create the main
product. work for the implementation of the
business and might operate the institution.
The advertisers of the business. Others can be
the ones who will become sellers, cashiers,
and other support staff of the business.

40. What is the importance of a business plan?

41. the serves as the “bird’s-eye view” of your plan.
a. business plan introduction
b. business concept
a. business plan introduction

42. A emphasizes the value of the product to be
offered to the target customers who would most likely buy
it.
a. business concept
b. business plan introduction
a. business concept

43. A is a formula on how the business plans
to make money out of business
a.Business model
b.Business venture
a.Business model

44. The show the long-term and prospects of
the enterprise.
a.Business goals
b.Business concept
a.Business goals

45. The provides the key points of a
document for its readers, saving them time and getting
them ready for the entire content
a. executive summary
b. proponents
executive summary

46. IV. Evaluation Activity If you are going to have a
business, what would it be? Make an organizational
chart illustrating the key stakeholders of your
business.
Guide :
● In answering the organizational chart, you may refer to the
type of stakeholders in the Business Proponents part.
● Avoid broad/ generalized terms so as not to create
confusion and vagueness.
● Focus on answering what is just being asked in the activity.

47. THANK YOU , DEAR
STUDENTS!
I hope you had so much fun and at the same time
learned something from me. God bless.