The document discusses what a balanced scorecard is and how it can be used by organizations, noting that it provides a simple yet sophisticated guidance system that covers key organizational areas like finances, customers, and processes. It explains that scorecards align efforts across units over time, bring priorities into focus, and translate goals into measurable problems that can be studied and solved. The document also provides tips for implementing scorecards, such as obtaining executive support, involving employees, and viewing it as a long-term journey rather than a short-term project.