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Social media svc 2014

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SVC intro to ad concepts presentation on social media

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Social media svc 2014

  1. 1. Social media is:
  2. 2. Nope.
  3. 3. Nope.
  4. 4. What’s in it for me?
  5. 5. 1) Large reward
  6. 6. Reward should exceed the effort.
  7. 7. 2. Emotional pull
  8. 8. Shocking 14  
  9. 9. Funny 15  
  10. 10. MOVING 16  
  11. 11. Brought to you by skittles 17  
  12. 12. Brought to you by skittles (content must fit the brand) 18  
  13. 13. 3. Reflective light
  14. 14. What we share or participate in reflects on us.
  15. 15. 4. To Impress others
  16. 16. The Humblebrag
  17. 17. With social media ideas, be brutally honest.
  18. 18. You do not control the message.
  19. 19. Sometimes social & experiential ideas come from riding a wave of popularity
  20. 20. You cannot will A social media idea to work.

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