Paulo Fonseca gave a presentation on how to become a successful UX designer. He emphasized that UX designers need to exercise empathy, observe people deeply without judgment, ask thoughtful questions to understand problems from different perspectives, and talk to humans to understand their experiences. Designers also need strong critical thinking skills to analyze problems logically and have the courage to speak up with honest feedback and new ideas. The presentation highlighted key skills like listening without dominating conversations, reframing questions to be answerable, and focusing on facts over opinions.

1. Hey!
Braga.Design Meetup How to become a UX Designer? Paulo Fonseca Wednesday, 17th of May, 2017

2. Paulo Fonseca
User Experience Designer

3. laux
User Experience Studio

7. Wodify slide
#wodify

8. Sapphire slide
#sapphire

9. Prodsmart slide
#prodsmart

10. Other company stuff slide
#random

11. Who are you?

12. DESIGNER

13. I ❤ you

15. Ok…

16. How to become a
UX Designer?

17. How to become a
SUCCESSFUL
Designer?

18. 1. WHY?

19. First of all, for your own good.

20. Second, because it is your responsibility.

22. No other discipline contributes to the
positivity of mankind, such as design.

23. Only Designers can truly understand people.

24. Designers make things come to life,
we curate the world.

25. The hardest thing about being a Designer:
Exercising constant empathy

26. Everyone wants to be a Designer, but not everyone can.
You need to bleed for it

27. Real Design comes from people. Talk to them.

28. If you are lucky to be born with this talent, you
have a responsibility. Now own it, master it, and
use it to create experiences for the delight and
pleasure of others.

29. Designers will rule
the World…

30. …soon, very soon.

31. 2. HOW?

32. Become a UX
Designer

33. Why UX?

35. Components Tools Systems Experience
Motor Appliance Kitchen Cooking

36. Closer to the business.
More power.

37. Ok then…

38. How do I become a
UX Designer?

39. We are constantly hiring UX Designers…
And we interviewed a lot of them…

44. …and there are a few things in common that
stand out in the best ones.

45. OBSERVE DEEPLY

46. NON JUDGEMENTAL
PERMISSIVE
EMPATHETIC

47. ASK QUESTIONS

48. “The first step to find a good answer is to reframe the question.”

49. How do we
create the best
electrical drill?

50. How can we make
a better hole?

51. How do we create a
cheaper baby incubator
for the Indian market?

52. How do we stop 1.5Million
baby deaths per year from
hypothermia?

53. WHAT IS A GOOD
QUESTION?

54. ANSWERABLE
PRACTICAL
SPECIFIC

55. FACTS > OPINIONS

56. Do you think it
is a good idea?

57. Do you think it
is a good idea?

58. Would you buy a product
that solved this problem?

59. Would you buy a product
that solved this problem?

60. How do you currently
deal with this problem?

61. How do you currently
deal with this problem?

62. Talk me through the last
time you had this problem…

63. Talk me through the last
time you had this problem…

64. How much would
you pay for this?

65. How much would
you pay for this?

66. How much money
does this problem
cost you now?

67. How much money
does this problem
cost you now?

68. TALK TO HUMANS

69. “Interviewing is not talking. Interviewing is listening.”

70. HOW TO BE A GOOD
INTERVIEWER?

72. WARM UP YOUR SUBJECT
SHUT UP YOUR MOUTH
KNOW YOUR QUESTION

73. THINK CRITICALLY

74. CLEAR
LOGICAL
SELF CORRECTING
DISCIPLINED

75. SPEAK UP YOUR MIND

76. HONESTY
FOCUS
COURAGE

77. “Never trust a designer who has never been punched in the mouth.”
— Mike Monteiro

79. OBSERVE DEEPLY
ASK QUESTIONS
TALK TO HUMANS
THINK CRITICALLY
SPEAK UP YOUR MIND

80. Thank you!
Braga.Design Meetup How to become a UX Designer? Paulo Fonseca Wednesday, 17th of May, 2017