Grammar<br />
The dangling participle:<br />
The dangling participle:<br />Phrases that contain a participle and modify the subject of the sentence.<br />
The dangling participle:<br />Flitting gaily from flower to flower, the football <br />player watched the bee. <br />
Boooooooooooring.<br />
Grammar applies and it doesn’t. <br />Hard rules:<br />Tenses<br />Subject verb agreement<br />Misspellings<br />Correct p...
Grammar applies and it doesn’t. <br />Hard rules:<br />Tenses<br />Subject verb agreement<br />Misspellings<br />Correct p...
Now let’s do some ads.<br />
The best way to learn is to do.<br />Teams of 3<br />Pick a brief out of the hat.<br />Assignment: Write a brand mantra + ...
Suggestion:<br />Start with a tagline kind of thing. <br />     Focus on different directions and tones.<br />
Suggestion:<br />Start with a tagline kind of thing. <br />     Focus on different directions and tones.<br />     “We lov...
Suggestion:<br />Start with a tagline kind of thing. <br />     Focus on different directions and tones.<br />     “We lov...
Suggestion:<br />Start with a tagline kind of thing. <br />     Focus on different directions and tones.<br />     “We lov...
Suggestion:<br />Start with a tagline kind of thing. <br />     Focus on different directions and tones.<br />     “We lov...
Grammar
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Grammar

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Grammar

  1. 1. Grammar<br />
  2. 2. The dangling participle:<br />
  3. 3. The dangling participle:<br />Phrases that contain a participle and modify the subject of the sentence.<br />
  4. 4. The dangling participle:<br />Flitting gaily from flower to flower, the football <br />player watched the bee. <br />
  5. 5. Boooooooooooring.<br />
  6. 6. Grammar applies and it doesn’t. <br />Hard rules:<br />Tenses<br />Subject verb agreement<br />Misspellings<br />Correct punctuation (mostly)<br />
  7. 7. Grammar applies and it doesn’t. <br />Hard rules:<br />Tenses<br />Subject verb agreement<br />Misspellings<br />Correct punctuation (mostly)<br />Ad rules. Ok, my rules:<br />Long, winding sentences<br />Over punctuation<br />We we copy<br />CAPS, ellipsis, puns, exclamation points,<br />italics, bolding, underlining<br />
  8. 8. Now let’s do some ads.<br />
  9. 9. The best way to learn is to do.<br />Teams of 3<br />Pick a brief out of the hat.<br />Assignment: Write a brand mantra + 1 print ad + 1 outdoor board<br />30 minutes to kick around ideas.<br />Run your ideas by me at any time for input. Or not.<br />30 minutes to execute.<br />30 minutes for all groups to present to the class.<br />Winning team is selected (degree of difficulty factored in).<br />
  10. 10. Suggestion:<br />Start with a tagline kind of thing. <br /> Focus on different directions and tones.<br />
  11. 11. Suggestion:<br />Start with a tagline kind of thing. <br /> Focus on different directions and tones.<br /> “We love to see you smile” vs. “I’m lovin’ it”<br />
  12. 12. Suggestion:<br />Start with a tagline kind of thing. <br /> Focus on different directions and tones.<br /> “We love to see you smile” vs. “I’m lovin’ it”<br />2) I’m here for you. You believe that, right?<br />
  13. 13. Suggestion:<br />Start with a tagline kind of thing. <br /> Focus on different directions and tones.<br /> “We love to see you smile” vs. “I’m lovin’ it”<br />2) I’m here for you. You believe that, right?<br />3) Agree on the basics of the mantra.<br />
  14. 14. Suggestion:<br />Start with a tagline kind of thing. <br /> Focus on different directions and tones.<br /> “We love to see you smile” vs. “I’m lovin’ it”<br />2) I’m here for you. You believe that, right?<br />3) Agree on the basics of the mantra.<br />4) Get to work. <br />

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