Introduction Energy Cultures 2

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Energy Cultures 2 Janet Stephenson

This is a quick overview of the Energy Cultures 2 research project, its main aims and workstreams and research leaders.

NEW ENERGY RESEARCH
Dr Janet Stephenson
Energy Cultures team

What’s unique about the Energy
Cultures approach?
• Interdisciplinary team
• Energy transitions, behaviour change
• Whole-picture thinking
• Energy Cultures framework
Material
culture
Energy
practices
Norms Do
Have
Think

ENERGY CULTURES 2
1. Energy efficiency in households, businesses &
their transport
2. Future transport systems

Energy Cultures 2
• led from Otago University
• 4 years 2012-2016
• 12 researchers
• 2 PhD & 4 Masters scholarships

Prof. Gerry
Carrington
physics/
engineering
Dr Paul
Thorsnes
economics
Dr Janet Stephenson
sociology/
human geography
Prof. Rob Lawson
consumer
psychology
Prof. Barry Barton
law & policy
Dr John
Williams
marketing
Dr Rebecca
Ford
engineering
Dr Sara
Walton
management
Dr David Rees
system
dynamics
Dr Charles Sullivan
psychology;
transport statistics
Michelle Scott
psychology, HCI
Debbie Hopkins
environmental
sociology
The Energy Cultures team today
Dr Adam Doering
social science;
transport

Research questions posed by MBIE
1. Considering the current pattern of energy usage in
New Zealand homes, small businesses and transport,
where do the ‘highest impact’ opportunities lie for
energy savings and how can these be cost effectively
leveraged?
2. In transport, what is possible with new
technologies and practices for energy efficiency and
conservation and how can consumers be encouraged to
adopt them and encourage markets to deliver them?

Many existing unlinked data sets
relating to energy use/behaviours
Data mining; statistical analysis

2nd (& 3rd ?) national household
surveys plus transport questions
Longitudinal study: changes, trends,
energy culture clusters

Energy use and efficiency potential
in SMEs
Survey, interviews

“Personalised Energy Priorities”
Prioritisation software based on
conjoint analysis

Business interest in adoption of
new transport technologies &
practices

Structured ideas exchange with
international and NZ experts &
leaders on future transport for NZ

Business opportunities in future
transport

Policy and regulatory change to
support future transport systems

Action research with early adopters
in association with fuel company
Engineer

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Qualitative quantitative
Integrating all streams

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Introduction Energy Cultures 2

1. NEW ENERGY RESEARCH Dr Janet Stephenson Energy Cultures team

2. What’s unique about the Energy Cultures approach? • Interdisciplinary team • Energy transitions, behaviour change • Whole-picture thinking • Energy Cultures framework Material culture Energy practices Norms Do Have Think

3. ENERGY CULTURES 2 1. Energy efficiency in households, businesses & their transport 2. Future transport systems

4. Energy Cultures 2 • led from Otago University • 4 years 2012-2016 • 12 researchers • 2 PhD & 4 Masters scholarships

5. Prof. Gerry Carrington physics/ engineering Dr Paul Thorsnes economics Dr Janet Stephenson sociology/ human geography Prof. Rob Lawson consumer psychology Prof. Barry Barton law & policy Dr John Williams marketing Dr Rebecca Ford engineering Dr Sara Walton management Dr David Rees system dynamics Dr Charles Sullivan psychology; transport statistics Michelle Scott psychology, HCI Debbie Hopkins environmental sociology The Energy Cultures team today Dr Adam Doering social science; transport

6. Research questions posed by MBIE 1. Considering the current pattern of energy usage in New Zealand homes, small businesses and transport, where do the ‘highest impact’ opportunities lie for energy savings and how can these be cost effectively leveraged? 2. In transport, what is possible with new technologies and practices for energy efficiency and conservation and how can consumers be encouraged to adopt them and encourage markets to deliver them?

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17. Action research with early adopters in association with fuel company Engineer

18. System Dynamics modelling Qualitative quantitative Integrating all streams

Introduction Energy Cultures 2

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