Douglas Hill is a senior executive with extensive international experience in over 40 countries working for The Coca-Cola Company and The Reader's Digest Association. He has a proven track record of success in areas such as brand innovations, sales management, marketing, and business acquisitions. His priority markets include North America, Western Europe, Russia, and various countries in Asia, Latin America, and Africa.

1. DOUGLAS G. HILL
17 Seven Kings Place, Aliso Viejo, California 92656
Email: DougHillusa@gmail.com Mobile/USA: + 1-770-880-3415
GENERAL MANAGEMENT, MARKETING & SALES PROFILE
Senior Executive with extensive International and US experience in more than 40
countries with The Coca-Cola Company and The Reader’s Digest Association.
Key areas of senior management responsibility and proven success include:
Brand/Packaging Innovations Key Account Development
Packaging & Pricing Strategies New Business Acquisitions
Private Label Development Sales Planning/Management
Consumer Marketing & Promotions Channel Business Planning
Priority markets include: US, Canada, UK, Russia, Ukraine, Switzerland, Germany,
Italy, Spain, France, Turkey, Norway, Sweden, South Africa, Mexico, Argentina, Brazil,
Chile, Australia, New Zealand, Japan, South Korea, Hong Kong, Taiwan.
PROFESSIONAL EXPERIENCE
INDEPENDENT CONSULTING SERVICES:
TERRA FOOD GROUP; Kiev, Ukraine 8/2013 - Current
Reporting to the acting CEO & Owner, responsible for developing and integrating
Domestic & International strategic Business Plans with supporting structure for the
largest Ukrainian producer of dairy products. See: www.TerraFoodGroup.com
KLEVER MARKETING; California, USA 3/2013 – 8/2013
Reporting to the CEO/Chairman, led testing & development for the National roll-out of
patented digital mobile technology. Integrating the consumer mobile shopping experience
with Retailer and CPG marketing programs utilizing detailed management analytics.
See: www.klevermarketing.com (“click on”, TV interview; Douglas Hill)
THE COCA-COLA COMPANY:
General Manager, Sochi (Russia) 2014 Winter Olympics 10/2010 – 10/2012
Responsible for developing the vision, strategic direction, organizational infrastructure
and execution plans in delivering sustainable and measurable business objectives that
leverage system wide competitive advantages in accelerating our growth path in Russia,
surrounding Eastern European Countries and throughout the World.
General Manager, Ukraine (Population 46 million) 12/2005 – 9/2010
Led restructuring, development, investment and expansion our total NARTD business to
maximize accelerated, sustainable growth rates in an expanding although risky Eastern
European growth market. Highlights of successful results include:
 Structured, sourced and built a streamlined highly motivated & successful team of
young professionals within 4 months to develop, implement and execute strategic
marketing plans. New business functions developed: Marketing, Key Accounts,
technical (product development), Finance, IT, HR.
 Restructured a failing Juice business model to fully integrate our local Bottler
system with Marketing & National Key Accounts reporting directly to me. Tripled
volume and market share within 15 months.

2. COCA-COLA GM, Ukraine; continued…
 Led the acquisition of the #1 Ukrainian kvass fermented beverage brand, Yarillo,
growing at 40% per year with a separate manufacturing, sales and distribution
Business Unit reporting directly to me.
 Expanded our Brand & Packaging footprint across carbonated soft drinks, juice,
water and energy drinks to aggressively compete and grow across all categories.
 Within 3 years, increased volume by 65%, profits by 40% and total NARTD share
from #3 to #1 versus our International & Local competition.
THE READERS’S DIGEST ASSOCIATION
Director, Food Division: US, Canada & Mexico 2002 – 2005
Fundraising & Retail Channels
Managed 5 product lines (Hershey’s, World’s Finest Chocolate, Frozen Foods,
Magazines, Books) delivering over $200 million in sales via 40,000 customers. Directly
managed seven national brand/manufacturing agreements, nine national customer
licensing partnerships and international expansion. These result were achieved:
 US channel expansion to Military, Chain Supermarket, Convenience and
Wholesale channels. Successful International expansion into Mexico and
Canada.
 Grew core fundraising business 15%, increased total volume 30% through
new channels.
 Grew frozen food business 35% per year over 3 years to a highly profitable
$20mm national business.
THE COCA-COLA COMPANY 1982 - 2001
Senior Regional Director, Moscow & Central Russia 1999- 2001
60% of Russia’s volume accounting for system revenue of $1 billion in retail sales. Direct
new Bottler Senior Management in restructured Company and franchised territories (12
Operations) to maximize sustainable growth. Directive to transfer & implement
prioritized programs developed and successfully executed under my management from
Company owned St. Petersburg, Russia Bottling franchise.
General Director, Sales & Marketing, St Petersburg, Russia 1996-1998
Marketing, Sales, Operations and General Management responsibilities for Northwest
Russia including the city of St. Petersburg (5mm population) and eight sales &
distribution centers. Total territory population of 15 million. This was a start-up
(Greenfield) Company owned operation with an $80mm investment in a new “state of the
art” production, sales and distribution facility opening in January, 1996.
Developed, implemented and executed integrated channel marketing plans prioritizing
new brand(s) & packaging introductions with aggressive pricing and equipment
strategies. All supported with consumer promotions, customer incentives and multimedia
plans to effectively penetrate key population centers. These results were achieved:
. Increased volume 150%/1996, 60%/1997, 45%/1998
. Established 8 Sales & Distribution Centers accounting for 22% of volume
. Increased share from 15% (#3) to 38% (#1) in ‘96, 50% in ’97 & ‘98
. Per Cap Consumption from 10 to 27 in ’96, 40 in ’97, 42 in’98 (Rus.avg 4)
. Increased operating profit 150% in ’96, 45% in ’97, 35% ‘98

3. Coca-Cola Eurasia Division Marketing Director, Moscow 1994-1996
(Russia, Belorussia, Moldova, Kazakhstan)
Responsible for developing and executing Consumer & Operational Marketing plans to
drive awareness, purchase intent, increased availability, sales and per capita consumption
for Company brands. Also responsible for National Key Accounts development.
THE COCA-COLA COMPANY, ADDITIONAL EXPERIENCE
Global Marketing Division, Atlanta, Georgia
International Director, Channel Marketing 1992-1994
International Director, Packaging & Pricing 1990-1992
International Director, Key Account Development 1987-1990
Coca-Cola North America, Atlanta, Georgia
Senior Marketing Manager, Southern California 1985-1987
National Marketing Execution Manager 1982-1985
EDUCATION
Tufts University, Boston College ‘79: B.A. degrees in Marketing & Psychology
Phillips Exeter Academy ‘75
COMMUNITY INVOLVEMENT
Ukraine AMCHAM Board of Directors, 2006-2010.
Ukraine AMCHAM Executive Committee, 2007-2010.
Ukraine Lions Club, 2006-2010.
Ukraine Special Olympics Committee, 2007-2010.
Russia Olympic Sponsorship Committee, 2010-2012
Boy Scouts Volunteer (Ukraine, U.S.)
PERSONAL
Happily married to my wife Elena with three amazing children! Daughters Natalya,
Michelle and Son Bryan.
RELOCATION: Yes; for a challenging role in US or International Markets!