Into the Cloud: 
Into the Cloud:
A GXS/Dell Case Study
                    y
www.gxs.com/dell




September 2010
In Their Own Words.
       In Their Own Words




Mike Amend, Director of Enterprise Architecture, Dell
Erik Huddleston, Chief Technology Officer, Inovis
Erik Huddleston Chief Technology Officer Inovis
              see video at www.gxs.com/dell




                                                        2
In Their Own Words.
In Their Own Words



   "I like the cloud where appropriate. 
   Software‐as‐a‐service is here to stay, we 
   use the [GXS] business services exchange 
             [    ]                        g
   and Salesforce.com.” 
                         ‐‐ Robin Johnson, Dell CIO
                       04 May 10 | www.cio.co.uk




                                                      3
Quick Facts.

• Launched in 1984 with a $1,000 investment
                           $ ,
• Now a $60B global enterprise
• Pioneer in e‐Commerce
• Highly customized products 
                pp y
• World‐class supply chain
• Diverse trading community
         g
• Evolving business model




                                       4
Dell’s 2009 Strategic Initiatives.

• Outsource Manufacturing
• Expand Retail Channel
• Expand Services
• Improve Agility    ODMs
• Lower Costs                                  y
                                  Procure‐to‐Pay

                         Procure‐to‐Pay

                         Coordination

                      Service             Order‐to‐Cash
   Procure‐to‐Pay     Providers                           Customers


                                                                  5
Dell’s Enterprise Architecture Game Plan (2009).

• SCALE B2B Integration Capability
   • Fully integrate all ODMs…Now
       • Maintain high configurability
       • Maintain tight SLAs
         Maintain tight SLAs
   • Fully integrate Retailers…Now
       • New business processes
                       p
       • Lack of Standardization
• Improve Services coordination
   •I t
     Internal / External Service Providers
             l/E t     l S i P id
   • Logistics Providers
• Lower Costs
   • Rationalize systems while maintaining rigid security measures
 Procure‐to‐Pay


                                                                     6
Solution.

GXS Integration Cloud
GXS Integration Cloud
 •   Single‐tenant SaaS platform
 •   High Availability (99.99%)
     High Availability (99 99%)
 •   Fully Redundant Architecture
 •   Tight Performance SLAs 
     Tight Performance SLAs
 •   Full Onboarding Services
 •   On demand Scalability
     On‐demand Scalability




                                7
Private Cloud Deployment.

Outer Firewall                               Inner Firewall
                          Dell DMZ
                          Dell DMZ                     Inner Network
                                                                   k




                                                              8
Cloud Integration Platform Capabilities.
                                Integration Patterns
                         Point to Point         Dynamic Router
                            Gateway
                            G t                 Solicited Reply
                                                S li it d R l
                       Custom Integration         Repository
                             Router              Shared Folder
                           Distributor      Shared Folder Feed/Sink
                            Collector

                              Processing Services
                           Throttling
                           Th ttli                Decompress
                                                  D
                          Quarantine        Aggregate/Disaggregate
        Platform              PGP             Collection/Batching
        Services         Security Filter      Scheduled Delivery 
                           Virus Scan              Windows
                          Compress/

                                Platform Services
                                Platform Services
                             Billing              Provisioning
                            SLA Mgt                  Audit
                            Visibility        Trading Partner Mgt


                                                               9
Moving the Mountain.
                                        • 1,900 Trading Partners
                                      1900 trading partners
                                      1900 trading partners
                                        • 30 countries
                                          30 countries
                                      30 countries
                                        • 3 B2B systems
                                      3 B2B systems
                                      3 • >300 txn types
                                        B2B systems
                                          >300 txn
                                      300 transaction types
                                        • 1,000s of maps
                                      1000s of maps
                                      1000s of maps

Manufacturers
M   f t

          Procure‐to‐Pay
          Procure‐to‐Pay


                           Order‐to‐Cash

                                           Customers
                                                           10
Ready, Set, Go.
• Single‐tenant infrastructure with high availability
   •   Servers (Application, DB, Proxy) 
               ( pp        , ,       y)
   •   Routers / Switches
   •   Communication Equipment
   •   Implemented Sept.  08  Jan.  09  
       Implemented Sept ‘08 – Jan ‘09

• Integration Applications
   •   B2B Gateway (Inovis BizManager)
       B2B Gateway (Inovis BizManager)
   •   Transformation Engine (Inovis TrustedLink Enterprise)
   •   Proxy (Inovis SecureLink)
   •   Visibility / Demand Management (Inovis Actionable Intelligence)
       Visibility / Demand Management (Inovis Actionable Intelligence)

• Best‐Practice Business Community Management
   •   Managed Services – Full Onboarding Project Management
       Managed Services Full Onboarding Project Management
   •   Migration of Existing Trading Partners
   •   Onboard Net New Trading Partners
   •   Implemented Apr. ‘09 – J l ‘09
       I l         d A ‘09 July ‘09
                                                                         11
IT Demand Management: 
                              g            y
                      Governing B2B activity and costs.

A SaaS app to manage 
         pp        g
the flow of B2B 
requests into IT, 
enforcing governance 
         gg
and charging back cost 
centers.

Portfolio Management 
is now System of 
Record, with >1,000 
requests in system.




                                                          12
Finish Line.




               13
Business Impact.

   Inovis/GXS standardizes their 
   datacenter on Dell PowerEdge Servers: 
                    ll
   • 30% faster performance
   • 15:1 consolidation
   • $233K savings
      $233K savings                         Dell benefits:
                                            • 200 servers decommissioned
                                            • 20 networks 
                                            • 20 data center racks
                                            • 10 databases
ODMs
                                            • 6 tb storage
       Procure‐to‐Pay                       • Onboarding times shrink from
                                              Onboarding times shrink from 
                                              months to days.

                               Order‐to‐Cash
                               Order to Cash

             Demand                             Retailers
                g
           Management 
              (SaaS)

                                                                     14
What’s Next?




               15
Self‐service is key to massive B2B programs.
              Globalization of B2B Integration.

Drive provisioning and configuration 
 to automation and customer self 
              service.




                                         Move support inquiries and 
                                         M             ti     ii      d
                                        custom research/reporting to 
                                          self service visibility and 
                                          self service visibility and
                                           exception management
                                                                  16
E‐Invoicing.

• Mexico
• Brazil
       l
• EU
• Asia‐Pac




                            17
B2B Activity Streams.




                        18
GXS/Inovis Merger
                        GXS/Inovis Merger
•   GXS and Inovis completed their merger 
    on June 3, 2010.
    on June 3 2010
     –   The terms of the transaction are not 
         disclosed publicly because both 
         companies are privately held.                              • Established 1967 as a division of GE
                                                                    • Over 28,000 customers in 50+ 
•   Industry transforming merger
                                                                      countries
     –   Combines industry leaders with rich 
         histories in B2B electronic commerce
     –   Creates the industries premier 
         provider dedicated to B2B with the 
         broadest and deepest portfolio of 
         capabilities.
                                                                    • Established 1983 as Harbinger
                                                                      Established 1983 as Harbinger
     –   Customers expected to benefit from decreased               • Over 16,000 customers in 50+ 
         B2B integration costs and improvements in                    countries
         performance, transaction visibility and process control.
•   Strong ownership and financial backing continues
    S            hi    d fi    i l b ki        i
     –   Francisco Partners, Golden Gate Capital, Cerberus, 
         and Norwest Venture Partners



                                                                                                       19
Into the Cloud: 
Into the Cloud:
A GXS/Dell Case Study
                    y
www.gxs.com/dell



                        Check out the case 
                            study at 
                         inovis.com/dell
                         inovis com/dell
September 2010

|Into the Cloud: A GXS Dell Case Study

  • 1.
  • 2.
    In Their Own Words. In Their Own Words Mike Amend, Director of Enterprise Architecture, Dell Erik Huddleston, Chief Technology Officer, Inovis Erik Huddleston Chief Technology Officer Inovis see video at www.gxs.com/dell 2
  • 3.
    In Their Own Words. In Their OwnWords "I like the cloud where appropriate.  Software‐as‐a‐service is here to stay, we  use the [GXS] business services exchange  [ ] g and Salesforce.com.”  ‐‐ Robin Johnson, Dell CIO 04 May 10 | www.cio.co.uk 3
  • 4.
    Quick Facts. • Launched in 1984 with a $1,000 investment $ , • Now a $60B global enterprise • Pioneer in e‐Commerce • Highly customized products  pp y • World‐class supply chain • Diverse trading community g • Evolving business model 4
  • 5.
    Dell’s 2009 Strategic Initiatives. • Outsource Manufacturing • Expand Retail Channel •Expand Services • Improve Agility ODMs • Lower Costs y Procure‐to‐Pay Procure‐to‐Pay Coordination Service Order‐to‐Cash Procure‐to‐Pay Providers Customers 5
  • 6.
    Dell’s Enterprise Architecture Game Plan (2009). • SCALE B2B Integration Capability • Fully integrate all ODMs…Now • Maintain high configurability • Maintain tight SLAs Maintain tight SLAs • Fully integrate Retailers…Now • New business processes p • Lack of Standardization • Improve Services coordination •I t Internal / External Service Providers l/E t l S i P id • Logistics Providers • Lower Costs • Rationalize systems while maintaining rigid security measures Procure‐to‐Pay 6
  • 7.
    Solution. GXS Integration Cloud GXS Integration Cloud • Single‐tenant SaaS platform • High Availability (99.99%) High Availability (99 99%) • Fully Redundant Architecture • Tight Performance SLAs  Tight Performance SLAs • Full Onboarding Services • On demand Scalability On‐demand Scalability 7
  • 8.
    Private Cloud Deployment. Outer Firewall Inner Firewall Dell DMZ Dell DMZ Inner Network k 8
  • 9.
    Cloud Integration Platform Capabilities. Integration Patterns Point to Point Dynamic Router Gateway G t Solicited Reply S li it d R l Custom Integration Repository Router Shared Folder Distributor Shared Folder Feed/Sink Collector Processing Services Throttling Th ttli Decompress D Quarantine Aggregate/Disaggregate Platform PGP Collection/Batching Services Security Filter Scheduled Delivery  Virus Scan Windows Compress/ Platform Services Platform Services Billing Provisioning SLA Mgt Audit Visibility Trading Partner Mgt 9
  • 10.
    Moving the Mountain. • 1,900 Trading Partners 1900 trading partners 1900 trading partners • 30 countries 30 countries 30 countries • 3 B2B systems 3 B2B systems 3 • >300 txn types B2B systems >300 txn 300 transaction types • 1,000s of maps 1000s of maps 1000s of maps Manufacturers M f t Procure‐to‐Pay Procure‐to‐Pay Order‐to‐Cash Customers 10
  • 11.
    Ready, Set, Go. • Single‐tenant infrastructure with high availability • Servers (Application, DB, Proxy)  ( pp , , y) • Routers / Switches • Communication Equipment • Implemented Sept.  08  Jan.  09   Implemented Sept ‘08 – Jan ‘09 • Integration Applications • B2B Gateway (Inovis BizManager) B2B Gateway (Inovis BizManager) • Transformation Engine (Inovis TrustedLink Enterprise) • Proxy (Inovis SecureLink) • Visibility / Demand Management (Inovis Actionable Intelligence) Visibility / Demand Management (Inovis Actionable Intelligence) • Best‐Practice Business Community Management • Managed Services – Full Onboarding Project Management Managed Services Full Onboarding Project Management • Migration of Existing Trading Partners • Onboard Net New Trading Partners • Implemented Apr. ‘09 – J l ‘09 I l d A ‘09 July ‘09 11
  • 12.
    IT Demand Management:  g y Governing B2B activity and costs. A SaaS app to manage  pp g the flow of B2B  requests into IT,  enforcing governance  gg and charging back cost  centers. Portfolio Management  is now System of  Record, with >1,000  requests in system. 12
  • 13.
  • 14.
    Business Impact. Inovis/GXS standardizes their  datacenter on Dell PowerEdge Servers:  ll • 30% faster performance • 15:1 consolidation • $233K savings $233K savings Dell benefits: • 200 servers decommissioned • 20 networks  • 20 data center racks • 10 databases ODMs • 6 tb storage Procure‐to‐Pay • Onboarding times shrink from Onboarding times shrink from  months to days. Order‐to‐Cash Order to Cash Demand Retailers g Management  (SaaS) 14
  • 15.
  • 16.
    Self‐service is key to massive B2B programs. Globalization of B2B Integration. Drive provisioning and configuration  to automation and customer self  service. Move support inquiries and  M ti ii d custom research/reporting to  self service visibility and  self service visibility and exception management 16
  • 17.
    E‐Invoicing. • Mexico • Brazil l • EU • Asia‐Pac 17
  • 18.
  • 19.
    GXS/Inovis Merger GXS/Inovis Merger • GXS and Inovis completed their merger  on June 3, 2010. on June 3 2010 – The terms of the transaction are not  disclosed publicly because both  companies are privately held. • Established 1967 as a division of GE • Over 28,000 customers in 50+  • Industry transforming merger countries – Combines industry leaders with rich  histories in B2B electronic commerce – Creates the industries premier  provider dedicated to B2B with the  broadest and deepest portfolio of  capabilities. • Established 1983 as Harbinger Established 1983 as Harbinger – Customers expected to benefit from decreased  • Over 16,000 customers in 50+  B2B integration costs and improvements in  countries performance, transaction visibility and process control. • Strong ownership and financial backing continues S hi d fi i l b ki i – Francisco Partners, Golden Gate Capital, Cerberus,  and Norwest Venture Partners 19
  • 20.
    Into the Cloud:  Into the Cloud: A GXS/Dell Case Study y www.gxs.com/dell Check out the case  study at  inovis.com/dell inovis com/dell September 2010