The document discusses a film poster and magazine review created to promote a short film called "The Screen". The poster and review were designed to pique audience interest in the film's dark and mysterious tone. Both include images from the film without spoiling the plot. Their similar fonts, use of black, and photos of the actor aim to feel familiar to viewers and effectively advertise the film in complementary yet distinct ways.

1. Question 2

2. https://vimeo.com/195467926

5.  The message that I was hoping to send out to my audience
through the poster and review is that the film is quite dark and
mysterious, that’s why I used a black background in both the
review and the film poster. Using this dark colour already sets up
the dark mood for the audience. I also wanted to make sure that
the audience are somehow interested in the film so they would go
and watch it. I did this by adding a picture of one of the scenes
from the film and adding a little caption to it.This lets the
audience see a little bit of the film and hopefully they are
interested enough to go and see it. I also did this in the poster by
making the title “The Screen” look like aTV when it loses signal
and adding a image of the syringe in the redness.This makes the
audience wonder why there is a syringe and hopefully they would
watch the film to find out. Also the tagline “Trust no one especially
yourself” would hint the mystery which would make the audience
interested.

6.  In my opinion the films unique selling point would be the twins. It’s a
great plot twist that no one expects (as I found out from my target
audience) It’s an idea that isn’t seen in a lot of films so it would be
something new that the audience would love. Throughout the whole
film everyone is convinced that this is time travel (which could be
considered a selling point too since time travel is really popular
nowadays especially by teens and young adults, our target audience, so if
the audience think that this is what the film is about they would want to
go and see it) and the audience only finds out that there is a twin towards
the end, no one sees it coming and it’s a big reveal and a plot twist which
everyone would love and enjoy. Another selling point is the dark twist
that is revealed. At the beginning we find out that Abel’s partner Sarah
died, we think that it must have been either a natural death or an
accident like a car crush but then we find out that it is actually the twin
that killed her, after he slept with her.
 Another selling point are the flashbacks that we see to remind us of the
narrative and the repeated scene at the beginning that we later on see
near the middle of the film.

7.  One mode of address that “The Screen” uses is the language. It’s quite
laid back and informal.Also when the twin is talking to Abel, his tone of
voice mimics Abel’s which can make the audience feel quite sympathetic
for him. Also Abel’s tone throughout the film, I hope that as his tone
changes the audiences emotions change too for example when he nearly
starts crying, I expect the audience to feel sorry for him and when he
finds out that he’s been in the church for a long while, I expect the
audience to feel shocked but also a bit angry just like Abel.
 Another Mode of address is using the typical imagery throughout the
film. Everyone knows what the inside of the church looks like so this
shouldn’t be something new although it’s used differently, not in a good
way but an evil way.We also used typical characters,Abel, who’s
confused and doesn’t know what’s going on, upset about Sarah dying.
Abel’s twin, angry for parents choosingAbel and not him. Also making
them identical twins helps the audience understand from the very first
moment that they see both of them together that they are twins.

8.  I think that the unique selling point for my magazine review is the layout of it. It
includes big images from behind the scenes and one still from the film.The audience
love seeing behind the scenes images because they are always interested in how the
films are made. Including a still from the film also allows them to see a bit of it before
actually seeing the whole thing and some might get a pleasure from then noticing
that still in the actual short film.The unique selling point in my film poster I think is the
static title. Not only is it similar to the one on the actual film but also it relates to the
film. Posters should always relate back to the film and this one does simply because it
has a static title. I also think the image of the syringe creates enigma, therefore the
audience would want to see the film after seeing the poster to find out why it was
placed in the poster.
 The mode of address I wanted to use in my review was images that relate back to the
film, and I’ve done that by including the still from the film. I also wanted quite
informal style of writing because not only does it match the films informal language
but also the audience might feel more comfortable whilst reading it. I wanted a
professional looking poster and I made sure I had that by doing some research and
looked out for posters that looked neat and tidy.Then I put all of the posters together
and created my own. I also made sure that the images that I included in my poster
weren’t low quality stills from the film but high quality pictures that I took of the actor
on the day of the shoot. I made sure that he made the correct facial expressions that
were needed and that would fit the film.

9.  My magazine review and poster are similar to the short film
as I made the fonts quite similar as to the ones that were
used in the film. For example the title is static in the film
poster just like it is in the film. Also the title is bold in both
the magazine review and the poster just like it is the short
film. I also think that the ending credits font is similar to the
one I used to write the actors name at the top of the poster.
In both I used a lot of black to represent the theme of
darkness and mystery that is seen throughout the short film.
I also decided to use pictures of the actor so the audience
would feel familiar with him when they see him on the big
screen.

10.  They work really well together as they all approach the audience in
a similar but at the same time different way.They both are similar
in terms of the way they look but they both tell the audience
something different about the film itself.This is great advertising
for the film since the audience can learn something different from
both of the products since none of the information is repeated.
The review works well in advertising the film since it shows the
audience a still from the film itself, showing them a little sneak
peak and telling them a bit about the narrative without actually
spoiling anything.The poster advertised the film very well since it
has the image of the syringe which creates enigma and the
audience want to know why the syringe is there and why it is
important, since it was placed on the poster. It also has static film
title which might attract the audience since it’s not just a boring
solid colour title. It also links back with the film which some might
find it quite clever.