Virgin Atlantic has embraced the Internet of Things (IoT) by connecting Boeing 787 aircraft and cargo devices. Each connected plane generates over half a terabyte of data per flight. This big data could potentially be used to predict maintenance needs and improve flight and fuel efficiency. IoT allows "anything" from "any device" to connect to "any network" and provide "any service" to businesses through "any path". Social media discussions of IoT have increased, with over 84,000 mentions in the first quarter of 2015, and men discuss IoT more than women online.

1. Internet of Things
W H A T D O E S 2 0 1 5 – F I R S T Q U A R T E R S AY?
S O C I A L M E D I A I N S I G H T S

2. • Big data is a broad term for data sets so large or complex that
traditional data processing applications are inadequate.
Challenges include analysis, capture, curation, search, sharing,
storage, transfer, visualization, and information privacy. With
access to Internet and smart devices, it is real fun to get the
things connected and make life simpler.
• Undoubtedly, leveraging on Big Data and Technology is the
future of mankind. It is possible and Virgin Atlantic has
already embraced IoT in Airlines Industry.
IoT in the world of Big Data

3. • Virgin Atlantic has embraced IoT with a slew of connected
Boeing 787 aircraft and connected cargo devices. Each plane
has multiple internet-connected parts generating a large
volume of data.
• According to Virgin Atlantic IT director David Bulman, each
connected flight can produce more than a half a terabyte of
data. While the exact big data program isn't fully realized, the
data could be used to predict maintenance requirements or
to improve flight and fuel efficiency.
Big Data and IoT in Virgin Atlantic

4. Anything Any Device
Anytime Any context
Anyone Anybody
Anyplace Anywhere
Any Service Any Business
Any Path Any Network
Advantages of IoT

5. Word Cloud on Social Media

6. Gender Buzz of People discussing IoT
72%
Male
28%
Female

7. Geographic Distribution of the Buzz

8. Total Mentions
84,452 Maximum Mentions
5,357 on 17-02-2015
Buzz of IoT on Twitter!

9. IoT videos on goes viral!

10. IoT is followed closely on Twitter

11. 18778
45277
77519
211848
441159
0 100000 200000 300000 400000 500000
SamsungNorge
EricssonLabs
BoschGlobal
Philips
Cisco
Followers
Top 5 influential companies talking about IoT

12. IoT is discussed on Facebook too!

13. IoT has its footprint on Tumblr.

14. IoT on Google+

15. Top 10 IoT Companies right now
Source: http://iot-analytics.com/

16. Top Influencers – Companies

17. Top Influencers – Companies

18. Top Influencers – Companies

19. People’s talk on Blogs about IoT

20. Methodology
Simplify360’s online proprietary listening tools is used for collecting the data and
counting the number of mentions and other stats.
All the data and images are take from the official pages on Twitter and Facebook.
Period of analysis: January 01st, 2015 to April 22nd, 2015

21. Social Business
Intelligence
www.simplify360.com
Simplify360 is the leading social business intelligence firm.
Offerings include:
•Social Marketing Suite for agencies
•Social Contact Centre for BPOs
•Social Command Centre for Enterprises
We enable businesses to perform Online Reputation Management, Customer Service,
Community Management, Social Media Research & Brand Auditing; Online Sales Lead
Generation, and Consumer Sentiment Analysis.
Authors: Suhas J and Vang Lian

22. THANKYOU