1) The document discusses the marketing practices of Russian Brilliants, a jewelry retailer, including their use of "microsites" and domain names.
2) Specifically, it questions the ethics of using competitors' trademarks like "Moissanite" in their domain names and metadata to divert customers.
3) While competitive marketing is acceptable, directly using competitors' brands risks legal issues and damages their brand equity over the long run.
This wonderful presentation was delivered by Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) at the seminar of Hong Kong Retail Management Association of the seminar series of "Successful e-Tailing in the MobileAGE Seminars"
This is an assignment that a partner and I did for our Intro to Web Publishing class where we analyzed SEO for a handful of sites and made recommendations.
Marketing Tools 2016 T&C2016 Roland Frasier Marketing Tools PresentationRoland Frasier
Marketing tools presentation from Roland Frasier talk at Traffic & Conversion Summit 2016 with Ryan Deiss & Perry Belcher. Covers 122 marketing tools divided into categories for ease of use. Tools cover email tools, marketing tools, Facebook tools, Instagram tools, Pinterest tools, social media tools, predictive tools, ecommerce tools, competitive intelligence tools, hiring tools, coding tools, website tools and much more.
Maximizing Domain Name PPC Income - With Howard Hoffmandomainsherpa
Watch the full show: http://domainsherpa.com/howard-hoffman/
In the midst of a recession and with domain name parking revenue down, what can you do today to maximize your domain name pay-per-click (PPC) income?
Howard Hoffman, president of PPCIncome.com makes a living focused on maximizing the revenue from his portfolio of 9,000 domain names. Actually, that's only half of his living. The other half is O2Cool Oxygen Water, a company he founded in 1998, which was the catalyst for his domain name career.
It's Not Too Late to Hand Register Domains and Build a Million-dollar Busines...domainsherpa
Watch the full show: http://domainsherpa.com/adam-hawley
Some people complain that if you did not buy domains in the mid-1990s you missed the window of opportunity. But what if you could hand register 12,450 domain names today for $7.87 each and build a million-dollar business?
Adam Hawley, president of Zipsurance.com, did exactly that. By leasing insurance-related domain names and providing associated services, Hawley connects insurance agents to clients and is on track to bring in more than $1 million in sales in 2012.
This wonderful presentation was delivered by Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) at the seminar of Hong Kong Retail Management Association of the seminar series of "Successful e-Tailing in the MobileAGE Seminars"
This is an assignment that a partner and I did for our Intro to Web Publishing class where we analyzed SEO for a handful of sites and made recommendations.
Marketing Tools 2016 T&C2016 Roland Frasier Marketing Tools PresentationRoland Frasier
Marketing tools presentation from Roland Frasier talk at Traffic & Conversion Summit 2016 with Ryan Deiss & Perry Belcher. Covers 122 marketing tools divided into categories for ease of use. Tools cover email tools, marketing tools, Facebook tools, Instagram tools, Pinterest tools, social media tools, predictive tools, ecommerce tools, competitive intelligence tools, hiring tools, coding tools, website tools and much more.
Maximizing Domain Name PPC Income - With Howard Hoffmandomainsherpa
Watch the full show: http://domainsherpa.com/howard-hoffman/
In the midst of a recession and with domain name parking revenue down, what can you do today to maximize your domain name pay-per-click (PPC) income?
Howard Hoffman, president of PPCIncome.com makes a living focused on maximizing the revenue from his portfolio of 9,000 domain names. Actually, that's only half of his living. The other half is O2Cool Oxygen Water, a company he founded in 1998, which was the catalyst for his domain name career.
It's Not Too Late to Hand Register Domains and Build a Million-dollar Busines...domainsherpa
Watch the full show: http://domainsherpa.com/adam-hawley
Some people complain that if you did not buy domains in the mid-1990s you missed the window of opportunity. But what if you could hand register 12,450 domain names today for $7.87 each and build a million-dollar business?
Adam Hawley, president of Zipsurance.com, did exactly that. By leasing insurance-related domain names and providing associated services, Hawley connects insurance agents to clients and is on track to bring in more than $1 million in sales in 2012.
Turn 90 Marginal Domain Names into $56,000 Per Month - With Andrew Hazendomainsherpa
Watch the full show: http://domainsherpa.com/andrew-hazen/
Andrew Hazen knows a thing or two about marketing. In fact, he has built and sold two Internet marketing companies, pocketing millions of dollars in the process. And he has written a book using easy-to-understand language about search engine optimization.
In this show, Andrew shares how he turned 90 admittedly marginal hand-registered .com domain names and one .info domain into $56,000 per month. (I have seen the Google Adsense report to verify this impressive figure.) You will be surprised to learn that in addition to search engine optimization, a clever television ad campaign drove the results.
Evan Horowitz: Making Millions Through Adult Domains and an Affiliate Networkdomainsherpa
Watch the full interview: http://domainsherpa.com/evan-horowitz
Evan Horowitz learned about the Internet and honed his sales expertise early in his career. Doing so helped him develop one of the leading domain name brokerages and create an affiliate network worth millions in annual sales. Along the way, Horowitz invented the system and method for Affiliate Pooling, a patent that last year alone brought in $1 million in licensing fees.
In this show, Horowitz shares how he built his businesses, how he enforces his patent, and his views for the future of the domain name industry.
How to Sell a Domain Name - with Adam Dickerdomainsherpa
Watch the full show: http://domainsherpa.com/sales-tactics
If you have ever had difficulty selling domain names, this interview – really a master class – will provide the education and motivation you need to get moving in the right direction.
Adam Dicker, founder of DNFCollege.com, shares the strategies and tactics that have helped him contact potential buyers, negotiate prices and sell thousands of domain names worth millions of dollars over the past 20 years.
The Newbies Guide to Traffic Generation. The World Wide Web has truly pervaded all aspects of human existence. Everything
and everyone is going online now, and the move towards a totally connected world is
not “if” anymore, it’s “when”.
Statistics show that up to 85% of the people who spend time online also purchase
online. If you take the North American continent alone where more than 75% of the
population have a broadband Internet connection at home, even if a fraction of these
people buy online, it is still a huge market.
Due Diligence for Domain Names - With Steve Jonesdomainsherpa
Watch the full show: http://domainsherpa.com/steve-jones/
In this show, Steve Jones walks us through the 11 steps of his process for domain name due diligence, which will keep you from buying a domain name that infringes on someone else's trademarks, that is stolen, or that was previously used for an unscrupulous purpose and might be on blacklists.
Shane Wells: How I Went from $50,000 to More Than $250,000 in Sales Per Yeardomainsherpa
Watch the full show:
http://www.domainsherpa.com/shane-wells/
It's relatively straightforward to build a geodomain into a directory or blog. But where most people fall short in making their venture a successful business is the sales process. Shane Wells, on the other hand, loves to sell. His enthusiasm for sales (and his success) speaks for itself -- he went from $50,000 in sales to more than $250,000 per year in sales.
8 Step SEO Plan - Bagi Anda Yang Ingin Fokus Belajar di Internet Marketing. Action Management Center Membuka 3 Kelas Belajar: -Kelas Seminar -Kelas Workshop -Kelas Privat Silahkan Pilih Materi Yang Anda Inginkan: -Facebook Marketing -Auto Posting Marketplace -Youtube Marketing -Instagram Marketing -SEO -Sosial Media Marketing - auto blogger website : http://eointernetmarketing.wordpress.com http://asistenpakarseo.wordpress.com
TCS: MORE Freakishly Effective Marketing Hacks From Traffic & Conversion SummitRoland Frasier
Still more marketing hacks, marketing tips and growth hacking tips from Traffic & Conversion Summit. This deck covers Conversion Optimization, welcome mats, ringless voicemail, stock vs. user image test results, how to increase signups and opt-ins, using friendly forms to bump conversions, using minimalist landers and home pages, the benefits of reducing form fields and how to 9X cart abandon recoveries using Web Push, and much more.
TCS: Trend Based Marketing - Tomorrow's Campaigns TodayRoland Frasier
Traffic and Conversion Summit 2017 presentation about the current trends in marketing and how to deal with the challenges posed by AdBlocking, non-viewable ads, bad bot traffic and more
Tenacity Drives Highest Domain Sale in Turkish History – With Nokta Domainsdomainsherpa
Watch the full show:
http://www.domainsherpa.com/nokta-domains-interview
In July 2011, the Nokta Domains sales team closed the highest domain name sale in Turkish history: UcakBileti.com, which means “flight ticket” in Turkish. The domain name sold for a quarter of a million U.S. dollars.
In this show, Arif Şengören and Merve Engin, a sales specialist and a portfolio specialist with the Nokta Domains sales team, share how the domain name was acquired, valued, marketed and sold for top dollar.
TCS: Success Strategies Of The Fastest Growing Internet RetailersRoland Frasier
17 Current success strategies of the top internet retailers updated for 2017. These are the latest most up-to-date digital marketing strategies used by the fastest growing online retailers in ecommerce and digital retail.
Danny Sullivan: Domain Names and Search Engine Optimizationdomainsherpa
Watch the full show: http://domainsherpa.com/danny-sullivan/
To have a website that ranks highly in search engines like Google and Bing, just how important is the domain name? For the most reliable information on this topic, I invited the leading authority on search engines, Danny Sullivan, to join me on DomainSherpa.
Listen in as Sullivan discusses the often-debated relationship between domain names and search engine optimization, including:
* Do keywords within the domain name help search engine optimization?
* Are keywords within the domain name better than just having keywords elsewhere in the URL?
* Is buying a premium generic domain name a good investment for a new business?
* And many more
Bill McClure: How to Build a Successful, Diversified, Family-run Businessdomainsherpa
Watch the full show: http://domainsherpa.com/bill-mcclure
Bill McClure is not a newcomer to the domain name industry. Years ago he bought and built FlowersDirect.com and eFlowers.com and then sold them to FTD. Over his many years of acquiring, building and selling businesses, he has learned one simple fact: You can always trust your family.
Listen along as Bill discusses how he targets markets, how much he purchases domain names for, how he develops them, and what kind of leaders he is looking for to continue building more businesses in the future. If you are an entrepreneur or passionate about e-commerce, this is a must-see interview.
The Back-of-the-Envelope Drawing that Launched a $495 Million Business - With...domainsherpa
Watch the full show: http://domainsherpa.com/john-ferber
John Feber wrote an affiliate-tracking software program in 1997. His brother, Scott Feber, drew a picture of how that software could be used online to pair corporate advertisers and website publishers.
Together, based on John’s software and Scott’s drawing, the Ferber brothers built the largest ad network based on an at-the-time new concept of cost-per-click advertising. When they sold the company to AOL/Time Warner in 2004, Advertising.com reached 90 percent of people on the Internet, an average of 20 times per day.
A talk on the rise of digital disaster responders following the Haiti earthquake. Explains the different ways to use the crowds to help out. First to be given in Iceland on October 22nd, 2010.
Turn 90 Marginal Domain Names into $56,000 Per Month - With Andrew Hazendomainsherpa
Watch the full show: http://domainsherpa.com/andrew-hazen/
Andrew Hazen knows a thing or two about marketing. In fact, he has built and sold two Internet marketing companies, pocketing millions of dollars in the process. And he has written a book using easy-to-understand language about search engine optimization.
In this show, Andrew shares how he turned 90 admittedly marginal hand-registered .com domain names and one .info domain into $56,000 per month. (I have seen the Google Adsense report to verify this impressive figure.) You will be surprised to learn that in addition to search engine optimization, a clever television ad campaign drove the results.
Evan Horowitz: Making Millions Through Adult Domains and an Affiliate Networkdomainsherpa
Watch the full interview: http://domainsherpa.com/evan-horowitz
Evan Horowitz learned about the Internet and honed his sales expertise early in his career. Doing so helped him develop one of the leading domain name brokerages and create an affiliate network worth millions in annual sales. Along the way, Horowitz invented the system and method for Affiliate Pooling, a patent that last year alone brought in $1 million in licensing fees.
In this show, Horowitz shares how he built his businesses, how he enforces his patent, and his views for the future of the domain name industry.
How to Sell a Domain Name - with Adam Dickerdomainsherpa
Watch the full show: http://domainsherpa.com/sales-tactics
If you have ever had difficulty selling domain names, this interview – really a master class – will provide the education and motivation you need to get moving in the right direction.
Adam Dicker, founder of DNFCollege.com, shares the strategies and tactics that have helped him contact potential buyers, negotiate prices and sell thousands of domain names worth millions of dollars over the past 20 years.
The Newbies Guide to Traffic Generation. The World Wide Web has truly pervaded all aspects of human existence. Everything
and everyone is going online now, and the move towards a totally connected world is
not “if” anymore, it’s “when”.
Statistics show that up to 85% of the people who spend time online also purchase
online. If you take the North American continent alone where more than 75% of the
population have a broadband Internet connection at home, even if a fraction of these
people buy online, it is still a huge market.
Due Diligence for Domain Names - With Steve Jonesdomainsherpa
Watch the full show: http://domainsherpa.com/steve-jones/
In this show, Steve Jones walks us through the 11 steps of his process for domain name due diligence, which will keep you from buying a domain name that infringes on someone else's trademarks, that is stolen, or that was previously used for an unscrupulous purpose and might be on blacklists.
Shane Wells: How I Went from $50,000 to More Than $250,000 in Sales Per Yeardomainsherpa
Watch the full show:
http://www.domainsherpa.com/shane-wells/
It's relatively straightforward to build a geodomain into a directory or blog. But where most people fall short in making their venture a successful business is the sales process. Shane Wells, on the other hand, loves to sell. His enthusiasm for sales (and his success) speaks for itself -- he went from $50,000 in sales to more than $250,000 per year in sales.
8 Step SEO Plan - Bagi Anda Yang Ingin Fokus Belajar di Internet Marketing. Action Management Center Membuka 3 Kelas Belajar: -Kelas Seminar -Kelas Workshop -Kelas Privat Silahkan Pilih Materi Yang Anda Inginkan: -Facebook Marketing -Auto Posting Marketplace -Youtube Marketing -Instagram Marketing -SEO -Sosial Media Marketing - auto blogger website : http://eointernetmarketing.wordpress.com http://asistenpakarseo.wordpress.com
TCS: MORE Freakishly Effective Marketing Hacks From Traffic & Conversion SummitRoland Frasier
Still more marketing hacks, marketing tips and growth hacking tips from Traffic & Conversion Summit. This deck covers Conversion Optimization, welcome mats, ringless voicemail, stock vs. user image test results, how to increase signups and opt-ins, using friendly forms to bump conversions, using minimalist landers and home pages, the benefits of reducing form fields and how to 9X cart abandon recoveries using Web Push, and much more.
TCS: Trend Based Marketing - Tomorrow's Campaigns TodayRoland Frasier
Traffic and Conversion Summit 2017 presentation about the current trends in marketing and how to deal with the challenges posed by AdBlocking, non-viewable ads, bad bot traffic and more
Tenacity Drives Highest Domain Sale in Turkish History – With Nokta Domainsdomainsherpa
Watch the full show:
http://www.domainsherpa.com/nokta-domains-interview
In July 2011, the Nokta Domains sales team closed the highest domain name sale in Turkish history: UcakBileti.com, which means “flight ticket” in Turkish. The domain name sold for a quarter of a million U.S. dollars.
In this show, Arif Şengören and Merve Engin, a sales specialist and a portfolio specialist with the Nokta Domains sales team, share how the domain name was acquired, valued, marketed and sold for top dollar.
TCS: Success Strategies Of The Fastest Growing Internet RetailersRoland Frasier
17 Current success strategies of the top internet retailers updated for 2017. These are the latest most up-to-date digital marketing strategies used by the fastest growing online retailers in ecommerce and digital retail.
Danny Sullivan: Domain Names and Search Engine Optimizationdomainsherpa
Watch the full show: http://domainsherpa.com/danny-sullivan/
To have a website that ranks highly in search engines like Google and Bing, just how important is the domain name? For the most reliable information on this topic, I invited the leading authority on search engines, Danny Sullivan, to join me on DomainSherpa.
Listen in as Sullivan discusses the often-debated relationship between domain names and search engine optimization, including:
* Do keywords within the domain name help search engine optimization?
* Are keywords within the domain name better than just having keywords elsewhere in the URL?
* Is buying a premium generic domain name a good investment for a new business?
* And many more
Bill McClure: How to Build a Successful, Diversified, Family-run Businessdomainsherpa
Watch the full show: http://domainsherpa.com/bill-mcclure
Bill McClure is not a newcomer to the domain name industry. Years ago he bought and built FlowersDirect.com and eFlowers.com and then sold them to FTD. Over his many years of acquiring, building and selling businesses, he has learned one simple fact: You can always trust your family.
Listen along as Bill discusses how he targets markets, how much he purchases domain names for, how he develops them, and what kind of leaders he is looking for to continue building more businesses in the future. If you are an entrepreneur or passionate about e-commerce, this is a must-see interview.
The Back-of-the-Envelope Drawing that Launched a $495 Million Business - With...domainsherpa
Watch the full show: http://domainsherpa.com/john-ferber
John Feber wrote an affiliate-tracking software program in 1997. His brother, Scott Feber, drew a picture of how that software could be used online to pair corporate advertisers and website publishers.
Together, based on John’s software and Scott’s drawing, the Ferber brothers built the largest ad network based on an at-the-time new concept of cost-per-click advertising. When they sold the company to AOL/Time Warner in 2004, Advertising.com reached 90 percent of people on the Internet, an average of 20 times per day.
A talk on the rise of digital disaster responders following the Haiti earthquake. Explains the different ways to use the crowds to help out. First to be given in Iceland on October 22nd, 2010.
OneResponse - Presentation at NetHope's pre-summit on Emergency ResponseGisli Olafsson
A presentation on OneResponse a solution for multi-agency collaboration during disasters. Presentation given at the pre-summit on Emergency Response at the NetHope annual summit.
How Technology is Changing Disaster ManagementGisli Olafsson
A presentation given in Taiwan on how technology is affecting the field of disaster management.
Smart use of technology is disrupting the way we prepare for, respond to, and recover from disasters. Ever increasing computing power allows for more complex prediction and forecasting to be done, enabling better early warning systems to be developed. Human and electronic sensors are now able to provide disaster managers with information about the situation on the ground in the immediate aftermath of a disaster. Explosive growth in mobile phone ownership also enables citizens to become active participants in the disaster response process instead of being simply receivers of assistance. Social networks and mobile platforms allow communities to coordinate their own response and recovery effort, often faster and more efficient than the government can. In this session, we will discuss how we disaster managers can harness these changes instead of fearing them.
Let's Debunk SEO Myths Together - MarketingFest 2020Martin Tang
There is a long list of common myths and misconceptions about SEO (search engine optimisation). Whether you’re just a newbie or an experienced digital marketer, identifying which SEO facts are still relevant/outdated is of utmost importance.
Moreover, Google search algorithm and ranking system are constantly changing. Let’s learn together!
An Integrated Approach to Search Marketing - Marty Hayes - MuseumNext 2014Marty Hayes
Here's my presentation, An Integrated Approach to Search Marketing, from the second day of the MuseumNext 2014 conference, held at The Sage Gateshead in NewcastleGateshead.
MuseumNext is Europe's big conference on innovation and technology in museums.
The masterclass covered:
- How search marketing has evolved
- What an integrated approach to search marketing looks like
- How to look for opportunities in your market
Russ Macumber shares insights gleaned from his popular podcast SEO SUCCESS STORIES where he interviews the worlds best SEOs on their favorite strategies and tactics to rank the worlds biggest websites.
From these conversations he has gleaned 22 Actionable Tips to Grow Your Organic Traffic in 2022
From e-commerce to service based businesses and beyond, Russ will share tips from the best of the best.
Arts Marketing Association North-East Network Meeting: The Evolution of Searc...Marty Hayes
Following my talk about An Integrated Approach to Search Marketing at MuseumNext, I was asked by the AMA (Arts Marketing Association) to present at their Newcastle network meeting on the subject of Search Engine Optimisation.
We covered The Evolution of Search, looking at:
A (brief) history of search
Key algorithm updates and what they mean
for you
What does technical SEO mean?
How to check, audit and improve your
technical SEO
What does on-site SEO mean?
How to audit, research and optimise your onsite
content
How technical & on-site SEO can combine
forces for search supremacy
Page 1 Rank (1st page SERP) for your top 2 to 5 keyword phrases and leapfrog the competition.
The document covers SEO from a B2B SaaS Perspective:
(1) Basic overview of how B2B SEO works
(2) Basic overview of free tools and software to help with SEO
(3) How to select keywords for which you will optimize your website
(4) How to implement keywords into your website to drive SEO
(5) How to create backlinks to your website to improve SEO
Learn top ten mistakes that often made by people trying to self-optimize their websites. Plus Broad SEO advice for website owners, web designers or webmasters of web sites.
Visit http://internetbusinessservices.info/form.php?id=649173 for more info
SEM Marketing 101 - Key to great SEO is an Amazing WebSiteMaximiliano Lopez
SEM Marketing 101 - Key to great SEO is an Amazing Website.
Many people pay for PPC and SEO when their base website is not capable of converting qualified leads.
Killer Keywords - How to Write for Both Humans & Search EnginesPam Ann Marketing
Whether you’re a professional copywriter or a small business owner who writes for your own website, knowing how to write content that satisfies both of these audiences is an essential (and profitable!) skill.
SEO is becoming a necessity for e-commerce. Google is overpowering the search engine World and you have the opportunity to be on the top of multiple search keywords. Here's the basics and easy steps to make a difference now.
Google Display Marketing Jargon BusterRalph Paglia
Google Display Marketing Jargon Buster provides definitions and explanations of various buzzwords thrown about so effortlessly by sales reps, trainers and presenters.