The document discusses the importance of a real estate website and provides tips for designing an effective one. It covers:
1) A real estate website is the most powerful marketing tool as it is the first point of contact for most prospective customers searching online.
2) The website should instill trust, build brand awareness, and nurture clients through the sales process. A well-designed site can greatly benefit a real estate business.
3) Key elements of an effective real estate website include search engine optimization (SEO), buyer and seller resources, MLS search integration, content to engage customers, and lead capture capabilities. The design also needs to position the brand positively.
Real Estate Website Design: How to Become the Local ZillowSEO Google Guru
The All-In-One real estate company website design handbook. Learn how savvy real estate companies are using web design to engage, retain and convert visitors into closed transactions.
Irresistible Real Estate Marketing (and Selling) IdeasEmily C Ingram
Irresistible Real Estate Marketing (and Selling) Ideas is a presentation for real estate agents and Realtors discussing business development ideas. Many of the pictures and .jpgs in the presentation are hyperlinks to more information. Enjoy!
Resort and Luxury Home Marketing & Advertising for real estate agents or owners. Graphic design, advertising, marketing by digital media - including social media.
Online Real Estate Marketing with George CuevasGeorge Cuevas
Welcome to George Cuevas at Agent Redefined. Here are my presentation slides for the my speaking engagement for Exit Realty Redefined in Lombard, IL on January 16th, 2013. This is my general outline and plan for a brokerage office to incorporate best practices for Online Real Estate Marketing. If you have any questions please feel free to contact me. I'm available to train your agents and office anywhere in the US.
80 Side Hustle Business Ideas You Can Start TodayNick Loper
http://www.sidehustlenation.com
This presentation will get your creative juices flowing on dozens of part-time businesses and money-making opportunities you can get started with right away.
2016 Realtor association presentation, How to Not Fail on Facebook. Discusses (1) size and scope of Facebook, (2) how Facebook's EdgeRank algorithm determines whether your posts appear on friends' and fans' News Feeds, (3) compares benefits of posting from a Business Page vs. individual profile, and (4) general tips for social media marketing success.
30 Real Estate Marketing Tips To Land Your Next Client In 30 DaysParkbench.com
Check out our ultimate guide for real estate professionals looking to take their real estate brand to the next level.
Follow these 30 steps and we promise you will land 1 new client at the of the month.
These steps are proven to be working by professional marketers working with real estate professionals in many areas.
Visit our website to learn more about how we can help real estate professionals like you get more clients using the power of relationships and referrals.
Real Estate Website Design: How to Become the Local ZillowSEO Google Guru
The All-In-One real estate company website design handbook. Learn how savvy real estate companies are using web design to engage, retain and convert visitors into closed transactions.
Irresistible Real Estate Marketing (and Selling) IdeasEmily C Ingram
Irresistible Real Estate Marketing (and Selling) Ideas is a presentation for real estate agents and Realtors discussing business development ideas. Many of the pictures and .jpgs in the presentation are hyperlinks to more information. Enjoy!
Resort and Luxury Home Marketing & Advertising for real estate agents or owners. Graphic design, advertising, marketing by digital media - including social media.
Online Real Estate Marketing with George CuevasGeorge Cuevas
Welcome to George Cuevas at Agent Redefined. Here are my presentation slides for the my speaking engagement for Exit Realty Redefined in Lombard, IL on January 16th, 2013. This is my general outline and plan for a brokerage office to incorporate best practices for Online Real Estate Marketing. If you have any questions please feel free to contact me. I'm available to train your agents and office anywhere in the US.
80 Side Hustle Business Ideas You Can Start TodayNick Loper
http://www.sidehustlenation.com
This presentation will get your creative juices flowing on dozens of part-time businesses and money-making opportunities you can get started with right away.
2016 Realtor association presentation, How to Not Fail on Facebook. Discusses (1) size and scope of Facebook, (2) how Facebook's EdgeRank algorithm determines whether your posts appear on friends' and fans' News Feeds, (3) compares benefits of posting from a Business Page vs. individual profile, and (4) general tips for social media marketing success.
30 Real Estate Marketing Tips To Land Your Next Client In 30 DaysParkbench.com
Check out our ultimate guide for real estate professionals looking to take their real estate brand to the next level.
Follow these 30 steps and we promise you will land 1 new client at the of the month.
These steps are proven to be working by professional marketers working with real estate professionals in many areas.
Visit our website to learn more about how we can help real estate professionals like you get more clients using the power of relationships and referrals.
Why should your business bother using Google+ Local at all? Small and mid-sized businesses typically have few extra resources, so they are very protective over them. What’s more, people have become cynical (justifiably) about over-hyped, fly-by-night marketing gimmicks.
Deal Site List Building : Use Daily Deal Sites to Build a HUGE ListAlicia Lyttle
In this presentation Alicia Lyttle & Lorette Lyttle show you how you can use the Daily Deal Sites like Groupon & Living Social to build a Massive database. They also show us how we can run digital deals on Daily Deal Sites ( the new wave for Digital Sales!)
What we do: We provide a full online marketing solution with social media at the core.
How we do it: Our clients receive a customised digital marketing solution tailored to provide maximum return on investment.
What we do differently: We take time to immerse ourselves in our clients’ business in order to understand what makes them tick and how to speak to their audience in a uniquely creative way.
National Reputation and National Positions breaks down some key ingredients to creating successful internet marketing campaigns whether its PPC, SEO or Reputation Management.
Your ultimate guide to Google Analytics Remarketing.
Find out how Google Analytics is working and what are GA Audiences. Understand which signals to use, how to create Audience lists and and leverage GA capabilities for advanced uses cases such as cross-device Remarketing, CRM-based Audience Lists, Email-based Retargeting, etc ...
If you think offline marketing is a relic of the 20th century, it’s time to reconsider. With everyone obsessed with online
marketing, offline marketing stands out more than ever! Whether your goal is branding,
bringing in more foot traffic, generating prospects or closing sales, offline marketing activities
can effectively supplement or even replace online efforts. Here are 25 ways to make offline
marketing pay.
Real estate professionals who want to fully embrace mobile consumers to better compete in 2014 are focused on creating mobile strategies to help capture, engage and inform the real estate consumer. This commitment is based on statistics that show mobile usage is here to stay, and ready or not, your consumers are out there using it everyday!
Why should your business bother using Google+ Local at all? Small and mid-sized businesses typically have few extra resources, so they are very protective over them. What’s more, people have become cynical (justifiably) about over-hyped, fly-by-night marketing gimmicks.
Deal Site List Building : Use Daily Deal Sites to Build a HUGE ListAlicia Lyttle
In this presentation Alicia Lyttle & Lorette Lyttle show you how you can use the Daily Deal Sites like Groupon & Living Social to build a Massive database. They also show us how we can run digital deals on Daily Deal Sites ( the new wave for Digital Sales!)
What we do: We provide a full online marketing solution with social media at the core.
How we do it: Our clients receive a customised digital marketing solution tailored to provide maximum return on investment.
What we do differently: We take time to immerse ourselves in our clients’ business in order to understand what makes them tick and how to speak to their audience in a uniquely creative way.
National Reputation and National Positions breaks down some key ingredients to creating successful internet marketing campaigns whether its PPC, SEO or Reputation Management.
Your ultimate guide to Google Analytics Remarketing.
Find out how Google Analytics is working and what are GA Audiences. Understand which signals to use, how to create Audience lists and and leverage GA capabilities for advanced uses cases such as cross-device Remarketing, CRM-based Audience Lists, Email-based Retargeting, etc ...
If you think offline marketing is a relic of the 20th century, it’s time to reconsider. With everyone obsessed with online
marketing, offline marketing stands out more than ever! Whether your goal is branding,
bringing in more foot traffic, generating prospects or closing sales, offline marketing activities
can effectively supplement or even replace online efforts. Here are 25 ways to make offline
marketing pay.
Real estate professionals who want to fully embrace mobile consumers to better compete in 2014 are focused on creating mobile strategies to help capture, engage and inform the real estate consumer. This commitment is based on statistics that show mobile usage is here to stay, and ready or not, your consumers are out there using it everyday!
What it takes to be a Web Developer: Then & NowEric Rasch
This was a presentation given today for my company, CMN.com (http://cmn.com/) intended to inform co-workers all what our web development teams need to know to be successful at their job in today's environment.
Genesis WordPress can be found at: https://github.com/genesis/wordpress
This is an introductory talk we delivered at Universidad Europea de Madrid for the International Week of Technological Innovation. We introduce concepts such as accessibility and performance in modern web development, current browser market state and evolution, and some approaches to introduce CSS3.
Jan Rijkenberg is CEO/founder van BSUR (be as you are), een internationaal reclamebureau in Amsterdam. BSUR is sinds de start in 1995 uitgegroeid tot een van de grotere bureaus in nederland en bedient met 15 nationaliteiten onder een dak vooral internationale klanten zoals Mini (BMW) wereldwijd, Libresse europa en campina international.
Onderwerp presentatie: “Hoe verkoop je zoiets vaags als reclame aan de procesgedreven inkoper?” - Jan ervaart dat ook reclamebureaus in toenemende mate de laatste jaren langs inkoop moeten en moet zich dan ook steeds vaker via een tender kwalificeren. Hoe zoekt hij de dialoog met de inkoper in de private markt?
Metadata provides CRM for the Real Estate Industry that is Real Estate CRM Software which is Best Real Estate Project Management Software for real estate professionals
Website Owner’s Complete Guide 2-in-1: Choosing Domain and HostingHelen Stark
Achieving a cool design, user-friendly layout and well-optimized content is not enough for having a successful website. You should stand out from the crowd. You should perform well under any circumstances. Yes, you’re getting it perfectly right. You should get a sleek domain name and find a reliable hosting provider to keep your shiny new website from downtimes and other issues.
This handy guide will help you solving both tasks with ease. Learn how to select a domain name that will rise your brand. Find out what characteristics a perfect hosting provider should bear.
Nationwide Real Estate Executives Proposal by Startup EliteMarkus Biegel
Proposal for Nationwide Real Estate Executives to launch a hyper-targeted digital strategy that through the development of multiple lead-generation websites will increase their deal flow.
Startup Elite:
Startup Elite is a consulting firm specialized in early stage ventures. From strategy review and development to hands-on implementation, we help you achieve accelerated growth. We are your partner in getting your business to the next level.
Website: www.StartupElite.com
As foreclosure rates are continuing to climb, it appears that there is no relief in sight for homeowners who are “upside down” in their mortgages, meaning they currently owe more on their home than it is worth. However, many lenders are now considering short sales before borrowers get to foreclosure.
eCommerce SEO is the easiest thing to do, but in practice, it is the hardest one, there are thousands of inter-connected activities included that have to be monitored, analysed and implemented time and time again . The process and activities are more complex when it comes to eCommerce websites and let me know hows that's working from begin SEO take a look Above Document
Why interior designers struggle with online marketingRaymond Lowe
Maintaining a balance between esthetics and functionality are concepts easily understood by interior designers, but they may lack the specific knowledge needed to achieve that balance in online marketing.
This was a #1 Amazon Bestseller on Kindle as well as a 3 year Paperback Bestseller. I'm delighted to offer something here free that has helped so many.
Google Local Listing Simplified - Ron Edrote (SEO Local Lister | SEO Cagayan ...Ron Edrote
This Presentation is How to list your business in Google places that visible from google search engine ang mobile geo application. Hello I am Ron Edrote a SEO Local Lister Cebu City. I learn SEO in Cagayan de Oro, Philippines. Any comments or suggestion i appreciate it.
2015 Online Marketing Statistics Real Estate Agents Should Know [Free Ebook]Placester
Want to find out what digital marketing trends occurred in 2015 — and which you need to pay close attention to in 2016? In our free ebook, we provide dozens of the most revealing online marketing statistics from the past year, featuring data on everything from SEO and social media to email marketing and analytics. So use these content marketing stats to formulate your real estate marketing plan for the next year, and be sure to tweet out your favorite stats to your Twitter followers!
The Absolute Beginner's Guide to Social Media MarketingPlacester
It’s easy to think of social media as a craze that has no value for your business. With all of the noise out there, many businesses underestimate social media’s business power, but social is so much more than tweets and cat photos: It’s now where customers go to search for products and content, follow and engage with their favorite brands, crowdsource opinions to get recommendations and referrals, and share content. The social universe is enormous, Twitter has 255 million active sending 500 million tweets each and every day,
there are more than 50 million Facebook Pages and 20 billion photos on Instagram. This infographic created in collaboration with our friend Barry Feldman is your guide to building a strategy that works for your business. Take a look and let us know what you think. Say hi @placester and @feldmancreative, we'd love to hear from you.
Real Estate Marketing Superpowers by Seth PricePlacester
The slides from a talk Seth Price gave at Inman San Francisco 2014. The landscape has changed drastically for marketers the world over. Real Estate is no exception. Here's some key superpowers Agents, brokers and brands need to employ to win in todays market
Real Estate Marketing Secrets From The ProsPlacester
For many real estate professionals and brands, 2015 will be the year they embrace content and inbound marketing. It's still difficult for many in real estate to perceive the value in creating utility for consumers without turning that utility into an advertisement. But the rest of the marketing world has already begun to jump on the content marketing bandwagon. Some would say real estate as an industry hasn't really moved far afield from the yard sign and "I'm a #1 agent" photos that still grace so many agent and broker websites. We have a long way to go to match the expectations of the consumer. But whoever said you can't teach an old dog new tricks was not living in the Google era.
Read through the speakers’ tips and I guarantee that you will find a gem that will help you grow your business in 2015. There's a click to tweet on each slide, or you can download the slides directly from slideshare.net/placester.
Personal branding to forward your career is more important than ever. Search has already transformed the way we communicate, discover and buy the things we desire, it has also deeply impacted how potential customers and employers come to know like and trust us. Use this simple A to Z guide as a starting point for creating a platform to grow your personal brand and you business.
22 Influencer Marketing Ideas from Influential MarketersPlacester
We've known all along how important influencer marketing is in shaping the opinions and behaviors of our ideal customer, the challenge for most has been how to cultivate influencers to grow your network. To find out more about this powerful form of marketing take a look at what we created with content marketing superstar Barry Feldman (influencer) and 22 of the most influential marketers around, Ann Handley, Jay Baer, Marcus Sheridan, Jeff Bullas, Joe Pulizzi, Lee Odden, Joe Chernov, Robert Rose, Mark Schaefer, Doug Kessler, Ardath Albee and More. From the team at Placester - Seth Price
The Cost of Being a Real Estate Agent [Infographic]Placester
If you're like most people, deciding on a new career has lots of hidden cost and opportunities, but finding a break down of what is really involved in becoming a successful agent can be a challenge. This infographic is part of a series we are doing on being a real estate agent, what other agents are spending on advertising and marketing, what you can expect to spend yearly and how you might budget.
Good luck. Let us know what you think. http://placester.com/academy/
Top 25 Most Beautiful Real Estate Websites 2014Placester
Your real estate website is more than just a place where folks can search through your listings: it’s a representation of your business and the quality of service you deliver. We’ve put together this list of the 25 most beautiful real estate websites for 2014. Agent sites, broker sites, hotel sites, international sites….so long as they focus on properties, they’re included. Enjoy! (And let us know what you think in the comments section below.)
The truth seems to be timeless especially when it comes to marketing. We've put together some of the marketing quotes that inspire us on a daily basis. They're modern, no matter when they were written. Enjoy.
39 Motivational Quotes for Customer Service BlissPlacester
Customer Service, Customer Support, Customer Success - no matter what it’s called, every company has a team or department that is dedicated to helping its most critical asset: the customer. After all, it’s the happy, successful customers who will spread the word about your great service and will lead to more customers in the long run, right?
Here is a compilation of some motivational customer service quotes from a variety of businesspeople and famous figures that anyone in the field is sure to understand, and anyone looking for some inspiration is sure to appreciate.
2014 Online Marketing Guide for Real EstatePlacester
Our 2014 Online Marketing Guide for Real Estate details the importance of mobile optimization and content marketing, complete with strategy checklists and key phrases to enhance your 2014 marketing plan.
Learn more: http://plcstr.com/19Kjlag
With more and more businesses turning to content marketing as a viable strategy for generating leads, it’s easy for your blog posts, videos, white papers, and other content to get lost in the mix. Fortunately, there are several content creation tips and tricks you can follow to ensure that your prospective customers are not only finding your content, but are also finding your content useful.
We recently collaborated with “The Sales Lion,” Marcus Sheridan, to compile a list of 12 tenets that content creators should follow. We’ve also highlighted some real-world examples of content marketing success. Know of other content creation tenets that should be on our list? Let us know!
[Infographic] 5 Keys to Success for New Real Estate AgentsPlacester
Building a sustainable real estate business can be a daunting experience. From choosing an office to developing a successful marketing plan, there are lots of tasks that new agents need to get a handle on.
To help both new and seasoned agents hone their skills, we’ve put together this infographic showcasing five simple strategies for strengthening your real estate business.
As the primary graphical representation of your real estate business, your logo anchors your brand and establishes your business's unique identity. Through the use of colors, fonts, and imagery, your logo can convey relevant information about your business and let your potential customers know what you're all about. For these reasons, a well-designed logo is essential to any real estate professional's marketing strategy.
To help inspire the creation of more amazing real estate logos, we put together this list of 101 great real estate logo designs. Know a logo that should be on this list? Tell us about it!
How Mobile Killed the Desktop: 33 Stats that Tell a StoryPlacester
It's no secret: mobile Internet traffic is growing, the number of folks who own mobile devices is growing, and more and more online consumers are seeking out mobile-friendly websites. A quick review of recent research data shows that the mobile revolution isn't some far-fetched piece of science fiction: it's happening NOW. If your business's website isn't optimized for mobile, you could be missing out on a ton of potential traffic, leads, and customers.
Top 25 Most Beautiful Real Estate WebsitesPlacester
Your real estate website is more than just a place where folks can search through your listings: it's a representation of your business and the quality of service you deliver. You'd never hand out ripped, wrinkly business cards or show up to open houses in sweatpants and a t-shirt...so why would you send prospective clients to an ugly, outdated website? To help inspire the creation of more real estate sites that emphasize both form and function, we've put together this list of the 25 most beautiful real estate websites. Agent sites, broker sites, hotel sites, international sites....so long as they focus on properties, they're included. Enjoy! (And let us know what you think in the comments section below.)
[Conference] Building Websites That Matter - Agent Reboot Seattle, WA 2013Placester
You’ve heard for years about how content and inbound marketing can help drive your online success. That is no longer true: it’s now more than help, it’s essential to create authentic and engaging online channels to communicate with your audience during the entire customer life cycle.
In fact, organizations that spend more than 50% of their lead generation budget on inbound marketing report significantly lower cost-per-lead than those who spend 50% or more on outbound lead generation. That’s not all: search (SEO) leads have a 14.6% close rate, while outbound sourced leads have a 1.7% close rate.
So the question becomes, how do you turn your website into a community building, thought leadership, lead generation machine? In this presentation, we explore why now is the time to shift how you play the game online.
[Webinar] Set Your Brand on Fire with Content MarketingPlacester
We hear the buzz all the time about content marketing, but what exactly does that mean and more importantly, how can we incorporate that into our business plan as busy real estate professionals. Have a content strategy is more important than ever before – especially if you are looking to build your business, generate leads and deepen your relationships with potential clients using social media.
In this webinar, Katie Lance, CEO and Owner of Katie Lance Consulting and Chief Strategist for Inman News, along with Seth Price, Director of Sales and Marketing at Placester will cover everything you need to get your content marketing off the ground, including:
Important steps for getting started with a content marketing strategy
How content marketing works across different social platforms – and choosing what works best for your brand
Step-by-step instructions on how to build and use an editorial calendar.
What type of content works best and how to find it – daily, weekly and monthly
Essential Guide to Website Usability TestingPlacester
A good website is about giving the consumer what they want when they want it. There is no shortage of tools available for you to test how your site is delivering on that promise. By looking at your sites user experience with a critical eye, you can see what aspects of your site are providing an optimal experience geared towards conversion and which parts are driving your customers away. Gone are the days where you had to buy really expensive software or hire a consulting firm just to create a usability test let alone report on one. My list of favorites start with collaborative wire-framing and quickly moves to real users testing your site, there’s so many to choose from, pick what works for the stage you are in.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
The Ultimate Guide to Building a Real Estate Website
1.
2. Your real estate website is more than just
a website: it’s the most powerful tool in your
marketing arsenal. Look at any major brand
(real estate or otherwise) on Facebook, Twitter,
LinkedIn, Google+, or Pinterest: there’s always
a link back to their website. To be sure, social
networks are great for sharing your content
and engaging with consumers. But in most
instances, your prospective customers aren’t
discovering your business in these places:
they’re discovering you through search, and
oftentimes the first point of contact they have
with you is your website.
Introduction
Chapter
1
3. 3
As the hub of your online universe, your website serves a variety of purposes.
From instilling trust, to amplifying brand awareness, to nurturing prospective clients through your
sales cycle, a well-conceived, artfully-designed website can truly do wonders for your business.
Still not convinced that dedicating the time and energy to building (or improving) a real estate
website is worth it? Just have a look at the numbers...
4.
5. If you’re like the majority of real estate professionals, you
already understand the importance of having a website.
According to the National Association of REALTORS®,
62 percent of realtors have personal websites for real
estate business purposes, separate from the websites of
their parent companies. What we can’t glean from this
statistic, however, is how many real estate professionals
have GREAT websites.
A great real estate website...
• is designed for SEO
• serves as a resource for buyers & sellers
• has IDX/MLS search built in
• encourages engagement
• captures leads
• positions your brand in a positive way
• showcases content your customers love
• has a beautiful design
5
62% of realtors
have websites
6.
7. With so many real estate websites out there competing for attention, you want your site to stand out. You want your
site to be the one that folks take action on, not the one they overlook. This eBook is dedicated to showing you
how you can achieve those goals.
This eBook will show you:
7
• How to choose a domain name that drives traffic
• Where you can buy a domain name
• Which website design solution is best for your business
• Best practices for real estate website design
• Why having a mobile-friendly site is a must
• How IDX/MLS integration works and why it’s important
• A list of popular IDX providers
• Best practices for creating content for your website
Next Chapter: What’s in a (Domain) Name? >>>
8. We hate to be the ones to break it to you,
but most prospective homebuyers aren’t
searching for YOU on the web: they’re
searching for properties. They’re not going to
Google (or Bing or Yahoo!) and typing in “Joe
Agent real estate.” Instead, they’re typing in
things like “Boston homes for sale” and
“houses for sale in Boston.” It’s not the “who”
that they’re focused on, it’s the “where.” So,
when choosing a domain name for your real
estate website, what kinds of search terms do
you think you should you focus on? If the word
“LOCAL” just popped into your head, you’re
100 percent correct.
What’s in a (Domain) Name?
Chapter
2
9.
10. Of course, not all successful real estate websites follow
this location-based approach to choosing a domain
name. For example, Corcoran* (corcoran.com) and
Stribling** (stribling.com) are two of the most popular real
estate firms serving New York City, yet their website
domain names don’t mention location. Here’s the thing: if
you have a strong brand name - a name that is
recognized by thousands - you can certainly use that
name for your domain and still have a successful
website. But, when considered strictly from an SEO
perspective, it’s not ideal.
*It's important to note that Corcoran spends a significant
amount of marketing dollars building awareness of their
brand and associating themselves with local, useful
content. (Just take a look at their efforts on Foursquare.)
**Besides the power of their brand in the upper echelons
of the power elite in NYC, Stribling has chosen to
differentiate themselves with magazine-class,
professional photography for every listing that they
showcase. As a result, they have some of the most
beautiful housing images on the web.
“If the URL for your name or the name of your
company is out there, you should definitely own it.
That being said, it shouldn’t necessarily be the primary
way people find your site...The fact is that while
existing clients might be able to remember your name,
it’s unlikely that anyone else will know the name of an
agent they have never met. More realistically, your
prospects won’t be searching for you. Instead, they’ll
be searching for what you have to offer.”
-Seth Price, Director of Sales & Marketing - Placester
10
11. 1. Start with the location you want to target (e.g. Boston)
2. Add what you have to offer (e.g. homes for sale, luxury condos, etc.)
3. Do your research! Use the Google Adwords Keyword Tool to see how much monthly traffic your search terms
receive (e.g. “Boston homes for sale, “Boston luxury condos,” etc.)
4. Choose a few of the highest-ranking keyword combinations, add “.com” to the ends, and do a quick search
to make sure they’re not already taken. Pro tip: if you’re having trouble finding available domain names, try
adding on a word that describes you or your brand. A great example of this is The Phoenix Real Estate Guy’s
domain name (phoenixrealestateguy.com).
11
A Step-by-Step Guide to Choosing
a Real Estate Domain Name
12. 5. Head to a site like Valuate.com or EstiBot.com. Enter in your domain name candidates and you’ll get an idea
of how much each domain name is going to cost you.
6. Pull the trigger. Once you’ve decided on a search engine-optimized domain name that fits your budget, buy it
from an online vendor.
Here are some of the most popular domain name vendor options:
12
• godaddy.com
• name.com
• namecheap.com
• 1and1.com
• sedo.com
• buydomains.com
• domainnamesales.com
• enom.com
• networksolutions.com
• register.com
• tucows.com
• domainnames.com
13. 13
Domain Name Do’s and Don’ts
DO focus on local
And don’t be afraid to get creative. Add a bit of your personal brand to the local
search terms you’re targeting (e.g. PhoenixRealEstateGuy.com).
DO be specific
Lots of folks sell real estate in Boston, but far fewer specialize in selling luxury
condos. In this case, “BostonLuxuryCondos.com” would help you drive more
targeted traffic than a more generic option like “BostonHomesforSale.com.”
DO act quickly
Once you’ve decided on a domain name, buy it right away and get it setup.
Google trusts older domain names more so than younger ones, so getting your
domain name in Google’s database as soon as possible will help with SEO.
DO make it easy to spell
Use the phone call test: call a friend, say your domain name out loud, then ask
your friend to spell it. If they struggle, you might want to consider simplifying the
name.
14. 14
Domain Name Do’s and Don’ts
DON’T use hyphens
There’s no proven SEO value in using hyphens. Search engines can recognize
the individual words in “BostonLuxuryCondos.com,” so breaking it up into
“Boston-Luxury-Condos.com” will only make the domain name clunkier and
harder to say out loud.
DON’T make it too long
A short domain name is a memorable domain name.
“BostonLuxuryCondominiumsForSale.com” is an example of an overly long
name.
DON’T choose a “.net,” or “.org,” extension over “.com”
.com is popular, it’s got history on its side, and people naturally type it in when
they’re visiting a website directly (i.e. not searching).
15. If you want to learn more about best practices for choosing a real estate domain name,
check out some of the following resources in our Real Estate Marketing Academy:
• Guide to Choosing the Right Real Estate Domain Name
• Checklist for Choosing a Real Estate URL
• [Interview] Secrets from a Domain Name Broker: Choosing the Right URL for Your Website
Next Chapter: Diving into Design >>>
15
16. The look and feel of your real estate
website is critically important to its success.
Even with a great domain name that drives
tons of search traffic, a website will ultimately
fail if visitors aren’t engaged. Cluttered
headers, ugly colors schemes, confusing (or
broken) navigation links...these things can all
cause visitors to bounce from your site and
move on to the next option (the next option
being your competition!). When building a real
estate website, it’s important to balance art
with science. In addition to looking beautiful,
your site needs to perform beautifully so that
visitors are engaged and encouraged to take
action.
Diving into Design
Chapter
3
17. “I'm amazed at how a beautiful site can draw someone in - humans are visual creatures after all. But if
the site is too unwieldy, cumbersome, or filled with broken links, they're gone. The science in site
design should be about making sure it works, then using analytics to float relevant content to the top.”
-Nobu Hata, Director of Digital Engagement - National Association of REALTORS®
17
18. The majority of website design solutions belong to one
of two broad categories: custom or personalized. A
custom site is created “from scratch,” in the sense that a
web designer starts with a blank canvas and can build a
site according to a client’s precise specifications. In
comparison, a personalized site starts with a templated
design, which you can then add to and adjust.
There are benefits and drawbacks associated with each
option. With a custom site, you’re getting something
that’s entirely unique. However, you also have to dole
out a lot of dough for a web designer, and the design
process can take months. With a personalized site, you
can add your logo, change the color scheme, create
your own navigation links, and add widgets to sidebars
and other areas of your site. However, unlike a custom
site, a personalized site isn’t 100 percent unique, as
other real estate professionals may opt to build their
sites using the same template that you use.
One of the major benefits of a personalized site - in
addition to being considerably less expensive - is that
you can set it up yourself in a matter of minutes, which
is great if you want to get your online business up and
running as soon as possible. And while altering the
design of a custom site typically requires that you re-hire
(and re-pay) a web designer to make the changes, with
a personalized site you can make changes and/or
switch to a different template all by yourself.
18
Choosing a Real Estate
Website Design Solution
19.
20. Popular Personalized Website
Solutions
For a non-industry-specific website solution, Wix and
Weebly are two of the most popular options. Both offer
free plans as well as premium plans that include
additional features and functionality. Shopify and
Squarespace are two of the leading personalized website
solutions for e-commerce sites. Both solutions let you
create online stores so you can sell to consumers
directly.
(Note: At Placester, we’ve taken the personalized
website solution model and have applied it to real estate.
Using the Placester platform, real estate professionals
can get WordPress-powered websites up and running in
minutes and then integrate with their MLSs.)
Personalized + Custom CSS
There’s also a hybrid option for creating a real website
that allows you to reap the benefits of both custom and
personalized solutions. Here’s how it works: you start
with a personalized solution and use that as your
website’s platform. Then, you work with a third-party
designer who can customize your site using CSS
(cascading style sheets), which is a computer language
that defines a website’s look and formatting. With the
hybrid option, you can get a more customized design
than you could with a personalized solution on its own
and it’s still less expensive (and faster) than having a
website designed from scratch.
20
21. Alright, so it’s not ALL in your header. You’ve also got footers, sidebars, and the main bodies of your webpages to
consider. That being said, visitors will naturally look to the top of a webpage first. That means you need to have a well-
branded header that lets your visitors know they’re in the right place. Any confusion about what you’re offering (or
where you’re offering it) may cause folks to bounce from your site. In conclusion: weak header, weak website.
It’s All in Your Header
21
22. How to Build an Effective Header in 3 Easy Steps
Step 1: Start with your logo. Don’t have a logo? You can hire a designer to make one for you, or you can find a font
and color that you like and make a simple, text-based logo yourself. There are several programs you can use to do
this: PowerPoint, Keynote, and Photoshop are just a few.
Step 2: Add a short description or tagline. Here are some real-world examples:
• Exceptional properties...exceptional results (My Hampton Homes)
• Finding NYC Apartments Just Got Easier! (Naked Apartments)
• The Evolution of Real Estate (Core)
• Phoenix Real Estate - Anything & Everything About It. Plus Random Musings... (The Phoenix Real Estate Guy)
22
23. Step 3: Add navigation links. Make it easy for visitors to get around your site and find what they’re looking for by
including navigation links in your header. “Home,” “Search,” “Buy,” “Sell,” “About,” “Blog,” and “Contact” are some of
the most popular links for real estate site headers.
Bonus Step: Add social media buttons and contact info. It’s important to keep your header uncluttered so visitors
don’t become overwhelmed or confused. However, even after completing the three steps we just mentioned, there will
likely be plenty of space for adding other engaging elements. For example, having your email address and/or phone
number in the header makes it convenient for folks to reach out to you, as they won’t need to navigate to your contact
page to find your contact info. If you have a presence on social media (which you absolutely should!), putting buttons
that link to your brand/company pages is great for encouraging folks to engage with you there.
23
24. Keep in mind that the steps
we’ve outlined are meant to serve
as a loose guide, as many
successful real estate websites
don’t include all of the header
elements we’ve mentioned. Some
sites - like Philip House - don’t
include headers at all and instead
rely on sidebars for displaying their
branding and navigation.
24
25. Just because it’s at the bottom of the page doesn’t mean it isn’t important. Your website’s footer is more than just a
container for copyright notices and credit links: it’s valuable real estate that you can use to drive engagement.
Some visitors will search diligently through your site and - inevitably - scroll to the bottoms of your webpages. By filling
your footer with attention-grabbing elements, you can make it easy for these folks to engage.
Fill Your Footer
25
26. Four Features of a
User-Friendly Footer
1. Navigation: Don’t make visitors scroll all the way
back up to your header so they can find what they’re
looking for on your site. Adding navigation links to your
footer helps eliminate scrolling, which is a major
convenience for your site’s visitors.
2. Contact Info: Just like you don’t want visitors
scrolling like mad to find a particular page on your site,
you don’t want them scrambling to find your contact
info. Make it as easy as possible for folks to contact you:
put your name, email address, physical address, and
phone number in the footer.
3. Social Buttons: Give your visitors every opportunity
to share your brand’s message and engage with you on
their social networks by putting Facebook, Twitter,
LinkedIn, Google+, and Pinterest buttons in your footer.
4. Secondary Call-to-Action: While visitors might be
hesitant to give you their email address when they first
arrive on your site, after scrolling through some of your
content - and reaching the footer - they might be
convinced. That’s why the footer is a great spot for a
secondary call-to-action, such as a prompt to sign up for
a newsletter.
26
27. Of course, there are many successful real estate websites that don’t use all four of the
footer elements we’ve outlined. Furthermore, these four elements are by no means the
only elements you can include in your footer. Abbreviated “about” sections, agent
photos, and even videos have found their way into the footers of successful sites.
27
Shown above: footer from
the Core website homepage
28. A real estate website’s sidebar can serve a variety of
functions. From aiding in navigation to displaying
content, the opportunities are endless. That being said,
it’s important to think about what’s relevant to your
audience before you start filling your sidebar with
widgets and images. As a general rule, if an element
doesn’t add value to your site or help engage visitors, it
shouldn’t be in your sidebar.
A Brief Guide to Stocking
Your Sidebar
29. 7 Sidebar Elements that
Serve a Purpose
1. Quick search
widget: A very
functional feature
that makes it easy
for visitors to dive
right into a search.
2. Recent listings:
Did somebody say
eye candy?
Highlighting recent
listings in your
sidebar can help
entice your visitors
to engage.
3. Featured blog
posts: Putting your
best blog posts on
display in your sidebar
can help you position
yourself as a trusted
resource.
4. Contact form: Never
miss an opportunity to have
your site’s visitors reach out.
Put a simple contact form in
your sidebar and prompt
visitors to send you a
message if they have any
questions.
29
30. 5. Testimonials: By including testimonials from satisfied
customers in your sidebar, you’re letting visitors know
that you have experience. This social proof can go a long
way in developing trust amongst your visitors.
6. Contact info: Your contact info should always be
easy to find, regardless of where your visitors are on your
site. Put it at the top of the page (in your header), at the
bottom of your page (in your footer), and in the middle of
the page (in your sidebar).
7. Social media widgets: Displaying the number of
Facebook “likes” you have and/or recent tweets from
your Twitter stream in your sidebar shows your visitors
that you have an active presence on social media. Like
testimonials, these widgets can help instill trust.
30
31. We’ve covered the tops, bottoms, and sides of a successful real estate website design. Now it’s time to turn our
attention to the prime real estate in the middle of a site’s homepage - that “center stage” that lives right beneath your
header. What do you put there?
Front & Center
31
32. Before we get into specifics, let’s establish what you
should be trying to accomplish with that space. A
successful “center stage” homepage element should...
• immediately capture a visitor’s attention
• highlight your brand and/or the area
you serve
• feature a call-to-action or other
opportunity for engagement
One of the most popular options for this valuable space
on your homepage is to embed a slideshow of photos.
The reasoning behind this choice is fairly obvious. For
starters, photos are visually engaging, which makes
them great for grabbing the attention of your visitors.
Second, by showcasing photos from the area your serve
- or photos that reflect the ambiance or feel of that area -
you can make it easy for visitors to understand what you
and your website are all about.
For example, if you sold homes in Cape Cod,
Massachusetts, your slideshow could feature photos of
beaches, cottages, lighthouses, etc.
Finally, by making your photos clickable or by overlaying
some navigation/calls-to-action on your photos, you can
use them to drive visitors to a listings search page or to
other areas of your site.
32
33. 33
The most important thing
to remember when using a
slideshow on your real estate site
is image quality. A slideshow loses
its luster when photos are blurry,
pixelated, or otherwise distorted.
So while you may be tempted to
snap some photos on your
smartphone and throw them up
on your site, professional, high-
quality photographs are essential
for bringing your real estate site to
that “next level” of excellence.
High-quality photo of Boston (above); Low-quality photo of Boston (below)
GOOD
BAD
34. Another popular option for that center stage area of your homepage is a map. While it may be less visually
engaging or less beautiful than a slideshow of high-quality photographs, a map (as you might expect) does
a great job of highlighting the geographic areas you serve. Furthermore, by making different sections or
neighborhoods on the map clickable, your visitors can navigate directly to the places they want to explore.
34
35. Of course, there are many other elements that you can display front and center on your real estate site. The
Hawaii Life website, for example, has a slideshow of high-quality photos running in the background, and
then has a clickable map overlay on top. The result is both innovative and beautiful.
35
36. Just as a cluttered, confusing layout can cause visitors
to leave your site, so can an ugly or distracting color
scheme. Sure, color isn’t THAT integral to your site’s
success when compared to things like IDX and great
content (which we’ll discuss in chapters 4 and 5 of this
eBook respectively), but having a pleasant, agreeable
color scheme will only add to your site’s value.
Color Considerations
36
37. 5 Tips for a Pleasing Website Palette
1. Start with your logo. Let your logo define the prominent color you use on your site. Have an orange logo? Use that
same orange hue for other elements on your site (example: the Unity Realty Group website).
2. Play with saturation and brightness. Using the exact same shade of a color EVERYWHERE on your site can get
a bit repetitive. To switch it up, keep the hue (tone of the color) the same, but change the saturation (intensity of the
color) and/or the brightness (amount of black or white in the color).
37
38. 3. Use a complementary color. Even with changes to
saturation and brightness, a single-tone site can come
across as boring or uninspired. Incorporating a second color
into your site - one that doesn’t clash with your logo’s color -
can help add a bit more excitement to your site’s design.
4. Just don’t go too crazy with colors. The more colors you add to your site, the more likely it is that your site will
come off looking childish and unprofessional. Remember: the goal is to make your site vibrant and beautiful...you don’t
want it looking like the Crayola factory exploded on your homepage.
5. Pay attention to contrast: Just as using too many colors can negatively affect your website’s design, so can using
colors in the wrong places. As a general rule, always put dark-colored text on a light background and always put light-
colored text on a dark background. This contrast in color will make navigation links and copy easier to read.
38
Dark Text
Light Background
Light Text
Dark Background
39. Before we move on to the next chapter, we wanted to
touch on one of the more recent changes affecting real
estate website design: the mobile revolution. In case
you’ve had your head buried in a desktop computer for
the past five years, this is what you’ve missed:
Smartphones, tablets, and other mobile devices are
fast-becoming the most popular means for browsing
the web and - more pertinently for you - for searching
for real estate.
A Quick Minute on Mobile
39
40.
41. When it comes to optimizing a real estate website for
mobile, there are three main options to choose from.
First, there’s the mobile-only option, which is a mobile-
optimized site that is built separately from your desktop
site and that typically has some of the desktop site’s
features and functionality stripped out.
Next, there’s the mobile app, which is similar to a
mobile-only site - the main difference being that visitors
need to download it from an app store in order to use it.
Finally, there’s responsive design, which employs the
same architecture for both desktop and mobile. When a
visitor views a responsive design site on a mobile device,
the site automatically adjusts to fit the screen size, which
means no loss of functionality and no downloading
necessary.
For a more in-depth look at mobile-
optimized websites and responsive
design, check out our eBook: Responsive
Design for Real Estate: How to Choose a
Mobile Theme that Drives Sales
41
42. To learn more about best practices for real estate website design, there are several
resources available in our Real Estate Marketing Academy, including...
• Guide to Choosing a Real Estate Website Solution
• Building a Real Estate Website? Know What It’s Going to Cost
• Real Estate Website Redesign Kit
• [Slideshow] Website Development Checklist for Real Estate
• [Infographic] The Anatomy of a Real Estate Marketing Website
Next Chapter: IDX Explained >>>
42
43. Let’s get right to the point: if visitors can’t
search for property listings on your website,
what reason do they have for being there?
Even with a great, locally-focused domain
name and a beautiful, easy-to-navigate design,
your real estate site isn’t going to be valuable
to buyers and sellers if it can’t pull listing data
from an MLS (Multiple Listing Service). An MLS
aggregates all of the property listings in a
particular area and stores them in a database.
And while you could search through that
database and add listings to your site
manually, there are several reasons why this
isn’t the best idea.
IDX Explained
Chapter
4
44. Why Manual Integration Stinks
For starters, manual integration is time-consuming: you
have to search through the database for each and every
listing you want to display and then copy each and every
bit of data associated with those listings. Furthermore,
because you’re cutting the data off from its original
source when you enter it manually, the listings on your
site won’t change when the MLS is updated. As a result,
keeping your listings up-to-date is virtually impossible,
since you’d have to monitor the MLS non-stop to check
for new listings.
So, how do you get MLS data onto your site quickly and
easily, without having to worry about out-of-date listings?
IDX is the answer.
IDX to the Rescue
IDX (Internet Data Exchange) is the exchange of data
between an MLS and a real estate website. In many
instances, “IDX” is used to refer to a specific technology
or solution for achieving that data exchange. Just like
Google crawls the web, gathers data, and then puts that
data in a searchable format, an IDX solution crawls an
MLS database, gathers listing data, and then puts that
listing data in a searchable format. With an IDX-powered
website, visitors can search an MLS on your turf, which
means they won’t need to go to a national listings site
like Trulia, Zillow, or Realtor.com to learn more about a
property: you’ll have everything they’re looking for.
44
45. iframe: An iframe, or inline frame, is an HTML element that lets you embed HTML
documents - like MLS search windows - on your website. Technically speaking, however,
an iframed MLS search window doesn’t qualify as IDX technology. This is because when
you use an iframe, listing data is never actually transferred from the MLS to your site.
Instead, the iframe just displays the listing data. Think of it like a projected image: The
actual image data is in the projector (the MLS), but people can see the image when it’s
projected on a screen (your website).
Unfortunately, while an iframe is super simple to use - you just copy and paste an embed
code to install it - it is a poor choice from a marketing and site optimization perspective.
Since there’s no actual transfer of data, your listings don’t show up in search results,
making it harder for people to find you online. And because you have little control over the
look and feel of the iframe, there’s no guarantee that it will mesh with your site’s design or
match with its color scheme.
45
Types of IDX Technology: iframe
46. FTP (File Transfer Protocol): FTP is a standard for exchanging program and data files
across a network. Implemented before RETS (which we’ll talk about next), an FTP-based
IDX solution synchronizes your real estate website with an MLS database. Updates
happen at specific time intervals, such as once every 12 hours, meaning your listings
always stay relatively up-to-date. And because data is actually transferred from one host
(the MLS) to another (your website), the listings on your site show up in search results,
making it easier for potential customers to find you.
One of the downsides to FTP is that there are no set FTP standards amongst MLSs: each
has its own unique way of doing things, which makes the integration process both more
complicated and more costly in comparison to other options. And while FTP does
synchronize your site with an MLS database, updates happen less frequently - and less
efficiently - than with the more modern RETS standard. As a result, a RETS integration
yields higher SEO benefits.
46
Types of IDX Technology: FTP
47. RETS (Real Estate Transaction Standard): MLSs nationwide are moving to adopt
RETS as the industry standard for IDX integration. In comparison to FTP, RETS allows for
simpler and less expensive integrations. RETS is also the better option for boosting your
“SEO juice,” as updates occur as frequently as once every hour. This means new,
searchable listings are constantly being added to your site. And unlike FTP, which
updates your site by re-sending all of the old MLS data along with the new data, RETS
just sends the updated data. This more efficient data transfer process allows for a faster,
higher-performing IDX integration.
The one drawback to RETS is that - on its own - RETS data is essentially useless. In
order to deploy RETS data effectively, you need additional software or a trained
professional to make sense of it.
47
Types of IDX Technology: RETS
48.
49. Choosing the Right IDX
Solution
It’s clear that RETS is the best option when it comes to
choosing an IDX technology. From a marketing
perspective, it offers better SEO benefits than an iframe
or FTP, and it also provides the most up-to-date listing
data. From a user experience perspective, RETS is
faster, easier-to-use, and more customizable. It should
also be taken into consideration that of all the IDX
technologies available, RETS is the most widely used,
with approximately 80% of MLSs supporting it.
Once you’ve decided that RETS is the way to go, you’ll
next have to decide on an IDX service provider who will
transfer RETS listing data from the MLS database to your
website. There are many options out there and costs can
vary tremendously from provider to provider.
To help you narrow down your search,
we’ve created a list of some of the most
popular providers:
• Diverse Solutions
• IDX Broker
• Displet
• iHomeFinder
• Real Geeks
• Real Estate Webmasters
• Placester
49
50. Before pulling the trigger on an IDX provider, make sure you spend time reading the fine print and understanding terms
and conditions. Some questions that you might want to ask yourself when evaluating a provider include:
• Does the provider cover the MLS integration fee (or do I)?
• Is there a mandatory minimum contract / subscription period, or can I cancel anytime?
• Is the IDX interface elegant, intuitive, and optimized for mobile?
• Are unique URLs generated for each listing?
• Can you customize search criteria?
• And last but not least, how much does it cost?
50
51. If you want to learn more about IDX, check out some of these resources in our Real
Estate Marketing Academy:
• Understanding Real Estate Listing Data: The Difference Between IDX and RETS
• Why Integration Is the Key to a Successful Real Estate Website
• Content Is King, Part 1: Foundation Content
Next Chapter: Creating Content >>>
51
52. By filling your real estate site with
searchable listing data, IDX is able to account
for the first half of a successful content
marketing strategy: namely, your foundation
content. Foundation content stems from a
company’s products and/or services and is
often the main reason why a consumer
searches that company out in the first place.
An online bike store, for example, relies on its
inventory of bikes as its foundation content:
Folks who are interested in buying bikes go to
the site to view product specs, prices, images,
and so on.
Creating Content
Chapter
5
53. As a real estate professional with an IDX-powered website, you’re blessed with having a continuously
updated stream of foundation content: MLS listing data. Once you have that IDX integration set up, you could
- theoretically - never change a single thing on your site again and still have a site with fresh, discoverable
content. And while it may be tempting to take this “set it and forget it” approach to your content, there are
several reasons why creating additional content can be beneficial to your online success.
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54. 54
Building on Top of Your
Foundation
Your foundation content is a reflection of your product
offerings, as it shows your site’s visitors what you have
for sale. And since this content is supplied by an MLS,
you really don’t have too much control over it: you can’t
change or enhance the details of MLS property listings
(without being dishonest). What you can control,
however, is the context in which listings are presented.
If you think of foundation content as your product, you
can think of created content - the copy, images, and
videos that YOU produce - as your product’s packaging.
Created content allows you to supplement, enhance,
and highlight your foundation content, making the listings
on your site more appealing to potential homebuyers.
“Created content is as much about selling yourself as it
is about selling your product. Whether the information
it presents is useful, entertaining, provocative, or some
combination of all three, great created content will
show leads you’re worth paying attention to and
doing business with.”
-Seth Price, Director of Sales & Marketing - Placester
55. First Things First: Create Your
Permanent Pages
When visitors arrive on your site (and are pleased to
discover an intuitive MLS search window for searching
listings!), they’ll likely want to know more about you
before reaching out. After all, buying (or selling) a home is
typically the largest transaction of a person’s life, so folks
are going to want to know that you’re someone they can
trust before they decide to do business with you.
One of the best ways to build trust on your website is
through your permanent pages, which visitors can
typically get to via the navigation links in your header.
These pages are meant to gives visitors a sense of who
you are, what experience you have, what services you
provide, and what areas you cover. Keeping that in mind,
here’s a list of best practices for some of the most
popular permanent pages for real estate.
About
Every website should have an about page. This is the
space where you tell your visitors about you and/or your
company. For a personal realtor site, where you’re from,
where you went to school, and where/when you got
started in the industry are all relevant tidbits to include.
You might also want to include your personal mission
statement, any awards or accolades you’ve received,
and - for a bit of color - your interests and hobbies.
When creating an about page for a company with
multiple employees, the copy should be more team-
focused and emphasize the values and goals of the
company as a whole.
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56. Services
Instead of getting into the nitty gritty of the services you
provide in your website’s about page, create a separate
“services” page where you can go more in-depth. Many
real estate professionals divide their services into
different sections (buy, sell, rent, etc.) and then create
separate pages for each. A buyer’s page, for example,
provides information that is specifically geared toward
prospective homebuyers, such as how your knowledge
of the market can help buyers get the best deals, or how
your innovative approach to purchasing can simplify the
process.
Neighborhoods
Creating a page (or pages) for highlighting the areas you
cover is a great way to position yourself as a local expert.
From a copy standpoint, schools, parks, restaurants,
and local attractions are all great things to write about.
But don’t limit yourself to words: including maps and
photo galleries can help give your site’s visitors a better
taste of the local flavor.
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57. By now, many real estate professionals know that they should be blogging on their site AT LEAST a few times per
month - the more frequently, the better. It’s become clear that the benefits of blogging definitely outweigh the time and
energy it takes to craft and publish posts.
Blogging for Real Estate 101
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58. For those real estate professionals out there who are still unconvinced that blogging is worth it, let’s quickly go over
some of the main benefits of blogging for real estate.
• Trust-building: When visitors can see that you’re actively authoring and updating content on your site, your site
seems more legitimate and trustworthy.
• Positioning yourself as an expert: A thoughtfully researched, well-written blog that adds value to prospective
homebuyers, sellers, and renters will help folks identify you as an expert in the space.
• Boosting your “SEO juice”: Search engines love new content. Every time you publish a new blog post, you’re
creating a new page that search engines can index (as well as a new page that a prospective client can discover
during a search).
• Increasing your social presence: Facebook, Twitter, LinkedIn, Google+, and Pinterest shouldn’t just be channels
for sharing your listings - they should be channels for sharing your knowledge. When you have a regularly updated
blog, you have a wealth of content that you can share.
Once you’ve decided to start a blog on your real estate site (good call!), a big question will likely begin to loom over your
head: “What the heck should I write about?” The short answer: You should write about topics that your prospective
clients will find valuable. Try putting yourself in your clients’ shoes: What problems are they facing? What are they
confused about? What questions do they have? The goal of your blog should be to solve their problems, alleviate their
confusion, and answer their questions.
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59. 5 Topic Ideas for Your Real
Estate Blog
1. Industry insight: Keep your prospective clients
informed of the latest studies, surveys, and stats with an
industry-focused blog post. Make sure
to add context: don’t just copy
and paste data into a post and
hit publish - explain what the
data means and why it’s
important.
2. Homebuyer how-to: Help prospective homebuyers
prepare by giving them a step-by-step guide on how the
buying process works (cleaning up your credit, getting
pre-approved, finding your price
range, etc.). Given the broad
nature of the topic, you could
easily split this up into several
posts.
3. Tips for sellers: Help sellers prepare
their homes for sale with some expert
tips and tricks. Home improvement,
staging, appraisals, and pricing are all
great sub-topics you could explore.
4. Local lowdown: Further prove your
chops as a local expert by writing about
your “adventures” around town. From
reviewing a new restaurant to documenting
your day at the park, your blog is a great
place to put your knowledge of
neighborhood happenings on display.
5. Property promotion: While your blog
should primarily serve as a resource, don’t
be afraid to use it for promoting new or
special properties you have in your
inventory.
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60. Of course, your blog (and other site pages) shouldn’t
be limited to text: graphics and photos are incredibly
valuable when it comes to attracting attention and
enticing your site’s visitors to engage. In addition, you
can share the graphics and photos you create on sites
like Pinterest, Instagram, and Flickr to increase your
site’s social presence.
Pixel Perfect:
Creating Visual Content
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61. Here are a few examples of how you
can use visual content on your real
estate site:
Neighborhood scenes: Take photos
of all of the cool places in the
communities you cover and weave
them into your blog posts and/or
neighborhood pages.
Eye on architecture: Head back out
into the community with your camera,
but this time focus on the different
house styles you see. You can
incorporate the photos you take into a
blog post (or page) on local
architecture.
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62. Office antics: Take photos of your
bustling office so visitors can see you
in action. If you work with a team of
employees, make sure to include
some group shots. You’ll also want to
take individual headshots so you can
set up a “team” page. It’s amazing
how powerful these photos can be
when it comes to “humanizing” your
website.
Slideshows: With a program like
PowerPoint or Keynote, you can
quickly and easily tell a visual story
through a slideshow. Whether you’re
sharing market data or providing a
how-to guide, a slideshow offers a
more interactive alternative to a
traditional, text-based blog post. Best
of all, you can use SlideShare to
embed and share your slideshows.
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63. Video is increasingly becoming an important aspect of
successful content marketing strategies. This is
especially true for real estate, which is an incredibly
visual industry that deals in physical, three-dimensional
spaces. And while you can certainly be successful
sticking to text, photos, and graphics, creating video
content can help you get an edge over your
competitors. In addition to simply embedding video
content on your site, you can share it through social
channels like YouTube and Vimeo to help increase your
online presence.
Lights, Camera, Action:
Creating Video Content
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64. Here are a few example of how you
can use video content on your site:
Property tours: A picture’s worth a
thousand words, but when it comes
to getting a sense of the layout,
sound, and feel of a property, video is
definitely better.
Neighborhood tours: Why stop the
camera rolling once you step
outside? Shoot some video of the
property’s exterior, then take a stroll
(or drive) so you can give prospective
buyers a feel for the culture and
character of the neighborhood.
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65. VIP interviews: Find local business
leaders, politicians, school principals,
and other notable residents for some
on-camera interviews. Have them talk
about the area, what’s special about
it, what their favorite local restaurants
are, etc.
Testimonials: You’ve made many
clients happy over the years - why
not ask a few of them if they’d be
willing to go on camera and talk
about their experiences working with
you?
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66. Regardless of the types of content you choose to
create, coming up with a content schedule - and
sticking to it - will do wonders for your productivity.
Start small: if you’ve never blogged before, aim for two
posts a month (one post every two weeks) and make
sure you set aside time on your calendar to brainstorm
and execute. Don’t assume you’ll remember: write it
down! The toughest part of content marketing isn’t
getting started - it’s keeping it going.
To help you stay on track, we’ve created a content
marketing editorial calendar specifically designed for
real estate professionals.
Sticking to a Schedule
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67. If you want to learn more about content marketing for real estate, check out some of
these resources in our Real Estate Marketing Academy:
• Content Is King, Part 2: Created Content
• Guide to Creating Killer Content for Real Estate Marketing
• 10 Ways to Build Links with Your Real Estate Marketing Content
Next Chapter: Conclusion >>>
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68. Your real estate website is the most
powerful tool in your marketing arsenal. Just
remember that it isn’t something you “set and
forget.” After choosing a domain name,
perfecting the design, and integrating IDX,
you’ll need to produce content and update
your site regularly in order to stay competitive.
You’ll also want to measure the performance of
your site, which is something we explore in-
depth in our eBook, An Introduction to Google
Analytics for Real Estate.
Conclusion
Chapter
6
69. And remember, this guide is a starting point: if you really want your real estate site to stand out from the
competition, you need to keep innovating. New tools and technologies are always popping up. Staying
abreast of the latest breakthroughs can help you stay on the cutting-edge.
“There are only so many ways you can take the same information and make it ‘prettier.’ So knock it
off. Stop taking the easy way out and reproducing what your competition is doing, and instead do
what they're NOT. Be original.”
-Nobu Hata, Director of Digital Engagement for the National Association of REALTORS®
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70. Books
• Real Estate Rocket Fuel: Internet Marketing for Real
Estate for the 21st Century and Beyond. Mike
Carraway. May 21, 2012.
• The Ultimate WordPress Real Estate Website. Jim
Kimmons. Sep 23, 2012.
• The Constant Agent: 32 Proven Real Estate Marketing
Ideas to Build into Your Business Daily. Linda
Schneider. Nov 14, 2012.
Articles
Best Practices for Real Estate Websites. Julie Collins.
Sep 21, 2011.
Best Practices for Your Real Estate Website Homepage.
Stefanie Hahn. Feb 2013.
Guide to Real Estate SEO. Emily Cote. July 3, 2012.
How To Set Up Your Very Own Real Estate Website.
Frank DeFazio. Jan 18, 2013.
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Further Reading
71. Contributors
Seth Price: Director of Sales & Marketing - Placester
Seth has a rich and diverse background spanning various industries, both online and off, and
is a veteran relationship builder, innovator, and thought leader. In particular, his experience in
real estate allows him to uniquely navigate the ambiguous facets of our space, creating value
for customers and clients.
Nobu Hata: Director of Digital Engagement - National Association of REALTORS®
An industry veteran since 1996, Nobu is a student of marketing, communications trends,
social media, and technology in the real estate industry. He speaks from experience
researching, implementing, and adapting various new school techniques to his brick and
mortar business.
Chris Smith: Co-founder - Curaytor.com
Chris is a highly sought after consultant, speaker and blogger in the real estate space. He co-
founded the award winning blog Tech Savvy Agent, served as chief evangelist for Inman
News, and was named the most influential person in the real estate industry.
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72. Thank You!
Thanks for checking out our Ultimate Guide to Building a Real Estate Website eBook. For
more insight into the world of real estate marketing, be sure to visit our Real Estate
Marketing Academy.
Looking to set up a new real estate website with built-in IDX/MLS search, premium
themes, and indexable property pages? Head to Placester.com and get started with a
15-day free trial.
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